I'm reading Introduction to Quantum Fields on a Lattice by Jan Smit. When introducing the lattice gauge-field action as a sum over plaquettes, Smit says that in general the action should include a sum over representations. He states that the 'Wilson action' includes only the fundamental representation, which takes the form
$$S(U) = \frac{1}{g^2\rho}\sum_{p} \text{Re}\, \left[\text{Tr} \ \{U_p\}\right],$$
whereas in general, for representations denoted by $r$, we could have a lattice action
$$S(U) = \sum_p \sum_r \beta_r \frac{\text{Re}\left[ \chi_r(U_p)\right]}{\chi_r(1)}, $$
where
$$\chi_r(U) = \text{Tr}\{{D^r(U)}\},$$
$$\frac{1}{g^2} = \sum_r \frac{\beta_r \rho_r}{d_r},\qquad d_r = \chi_r(1)$$
Unfortunately, Smit doesn't explain why one would generalize the action like this. Why all this focus on the representation? What does it mean physically for the model?