M&C Saatchi Sport & Entertainment, Amsterdam

We are hiring! Account Managers who can turn their hand to multiple clients, want to learn varied skills and understand the worlds of sport, entertainment and culture. Take a look and apply here... https://lnkd.in/eVZq-x92

On Tuesday night we put on an incredible EA SPORTS FC24 tournament in the Eiffel Tower to encourage the global gaming community to join the #ENDPOLIO campaign with the Bill & Melinda Gates Foundation and Paris Saint-Germain! Working with our colleagues in the M&C Saatchi Group and M&C Saatchi World Services, the campaign combined the power of passions and the power of our combined Group to cut through to a hard to reach audience. It delivered an authentic and strong message of support to continue the fight to eradicate polio globally from the French gaming community. Read more about the campaign below! -- To capture the attention of gamers, we created @P0L__10, a seemingly unbeatable esports player who started tormenting players online in the preceding days, as speculation started to run rife as to their identity. Working with content creators Les Twins and a team of influencers, they announced an event to reveal their identity, inviting their community to join them in Paris and on their live Twitch stream. Players from PSG Esports joined the group as they competed to find out who would be the one to try and beat P0L__10, however just before the final, it was revealed that P0L__10 was actually an alias for ‘POLIO’. Our event graphic transformed on screen, followed by a video from Bill Gates and the President of France, Emmanual Macron, announcing the €55 million contribution from Agence Française de Développement and a powerful introduction to an iconic figure in the breakdancing scene, Junior Bosila Banya, who contracted polio when he was 3. Les Twins summed the campaign up perfectly, “the young, vibrant esports community in France is strong and capable, and tonight we showed that when we rally behind a cause we can make great things happen.” Huge thanks to PSG Féminine for adding some star power to the event and all the other parties that contributed to the success of the campaign. Full impact results to come!

We were on the ground in Las Vegas for the inaugural Heineken Silver Las Vegas Grand Prix with The HEINEKEN Company! 🏎️✨✨ Hosting selected global media and influencers to experience the most exhilarating moments, showcasing Heineken's commitment to world-class experiences and efforts to drive behaviour change through their When You Drive, Never Drink campaign. A great few days filled with many activities, capped off by the Heineken 0.0 ambassador Max Verstappen clinching victory, followed by an epic podium set from Martin Garrix! 🪩 #f1 #heineken #publicrelations #sponsorship 📷 Heineken / Getty Images

TEAM NEWS: As we celebrate four years of growth in Amsterdam, we're thrilled to announce three key hires 🎉 Noëlla Neffati, Cathelijne Noortman and Alex Aylmer joined the team recently to bolster our agency offering as the specialists in connecting brands to people via their passions. Read more on the pivotal hires from Managing Director, Toan Ravenscroft, here: https://lnkd.in/eEaetFRZ

Our MD Toan Ravenscroft shared a few thoughts on his personal experience, agency life in Amsterdam and why a relentless focus on being at the heart of passions & a commitment to creativity will help to set us apart