SYLVAIN

For SYLVAIN, 2023 was a year of devastating loss, hard questions—and a renewed sense of purpose. We embark on 2024 as a company transformed, but more determined than ever to make sure that some things never change. Launching today, our third annual impact assessment, Progress Through Adversity, discusses it all: the highs, lows, lessons, and pivots. Like last year, this assessment is our attempt to hold ourselves to the same ethical and social standards we expect of our clients. It’s a transparent self-reflection on the impact we make as an organization, both for our team and for our stakeholders out in the world. Read it all here: https://lnkd.in/eGdf-rM4 An annual commitment of this kind would not be possible without a massive, dedicated team. Thanks to Jillian Rosen, Natalie Berry, Joey Camire, Chris Konya, Michael Kaye, Margo Husted, Xahra Gilbert, Aaron L. Powers, Natalie Kilic, Matthew Carter, Brian Okarski, Daniel Abary, Camille Drucker, Tony Vuong, Katie Cowden, Douglas Quenqua, and Justin Smith.

What does it mean to be a champion in today's social media environment? In the latest Critical Nonsense podcast episode, Aaron L. Powers, Jess Vander, and Joey Camire chat about the Boston Celtics, Jayson Tatum, Nikola Jokić, celebrity, and Caitlin Clark. Catch a snippet of their conversation below—the full episode is available on all podcast platforms. Join in on the fun: https://lnkd.in/e72GQTgZ

Is aging losing its stigma, or does society still regard growing older with a grimace? In the latest Progress Report newsletter, "The State of Aging: A Veneer of Progress," Strategy Director, Joanne Bolens, shares her take on the current culture surrounding aging. From sexuality to retirement, Joanne debunks five aging myths and offers fresh perspectives on how we can honor the aging process. With illustrations from Matthew Carter and Courtney Perets. Read here: https://lnkd.in/eGx9hyup Subscribe to our newsletter for more: http://eepurl.com/hn5zQj

At SYLVAIN, we strive to spark conversations that challenge conventional thinking and provoke new perspectives on modern culture. Last week, our Chief Strategy Officer Joey Camire delivered on that promise through a talk at Collision Conf, entitled "The Deception of Comfort Zone". He explored how addiction to comfort can stifle innovation on both individual and cultural levels, with brands and businesses being responsible for the “insulation” of consumers against discomfort and thus, growth. But, we have more power than we realize, whether as individuals or organizations. When brands venture beyond their comfort zones, they create a ripple effect, encouraging competitors, industries, and audiences to do the same. It all begins with that crucial first step: get uncomfortable. Congratulations to Joey for delivering a successful presentation. Special thanks to Ryan Tobin and Kim Gleeson for their invaluable support, and to everyone who attended and engaged with us!

How do we predict the future? Check out this week's Critical Nonsense podcast episode, where Jess Vander and Joey Camire talk about political polling, phone phobia, targeted advertising, and e-mail compartmentalization. This and more at: https://lnkd.in/eBt_mrBr

Is Gen Z on the way to an earlier life crisis than ever? And if so, how can brands and businesses provide an antidote to a generation embroiled in turbulence? In case you missed it: SYLVAIN's CSO Chris Konya offered her insights on the topic through an interview at TNW last week. Here are the highlights: ✅ Gen Z is navigating a chaotic cultural landscape marked by social and political changes, amplified by tech innovations like AI and blockchain. ✅ Despite these challenges, Gen Z is maturing and thriving by diverging from traditional expectations. But is it enough? ✅ Brands have a responsibility to build an environment that fosters a sense of purpose, uplifting and propelling this young generation forward. ✅ Three essential pillars of purpose-building are: fueling resilience, inspiring optimism, and creating space for iteration. Congratulations to Chris, and special thanks to Victor Bueno and Sebastien Toupy for their support throughout the journey, as well as everyone in attendance! #TNWConference

What are digital poltergeists? And how do you deal with them? On this week's episode of Critical Nonsense, Aaron L. Powers, Jess Vander, and Joey Camire talk online footprints, friendly ghosts, and emails. Don't get cold feet—just dive into the endless repository of everything with us. Listen here: https://lnkd.in/eBt_mrBr

More than just a tool, AI is a spirit. One that demands brands, businesses, and individuals to grow with it. In this week's Progress Report newsletter, SYLVAIN Partner Aaron L. Powers discusses automating our instincts. How can creatives relinquish control and embrace the opportunities that AI offers? Read it here: https://lnkd.in/enf72DXq And make sure to subscribe: http://eepurl.com/hn5zQj

"What matters" to SYLVAIN's Chief Design Officer Michael Kaye? Read via Print Magazine, where Michael shared his first creative memory, biggest regret, and more. Read here: https://lnkd.in/eaaUQVeJ

"How do we age right?" Jess Vander and Joey Camire talk about aging, the future, and the things that come with it all on this week's Critical Nonsense podcast episode. You don't want to miss out on the fun! Listen here: https://lnkd.in/eBt_mrBr