I'm using $\Im$ to denote the imaginary part (MathJax "\Im"). Consider the usual representation with the real axis horizontal and the imaginary axis vertical.
$\Im (z) < 0$ is the half plane down of the real axis.
$\Im (z-a) < 0$ moves the above half plane, it is now the half plane down of a horizontal axis going through $a$.
Division by $b$ is the same as multiplication with $1/b$. Geometrically, if $1/b=re^{i\phi}$, that is rotation around the origin with angle $\phi$, then stretching with factor $r$. Both of these operations transform a half plane into a half plane, so indeed
$$\Im (\frac{z-a}b) < 0$$
is a half plane, but which? It should be clear that the boundary of that half plane is where $\Im (\frac{z-a}b) = 0$ holds, but that is exatly the set of points with $z=a+bt$, because exactly then we have $\frac{z-a}b = t \in \mathbb R$ and $t \in \mathbb R \iff \Im(t)=0$.
Which one is the left/right half plane is a bit harder to determine. Let's say I trust Ahlfors on that one, maybe somebody else can make a good argument why that is true.