I am looking at WilliamY.C.Chen,Qing-HuHou,and Alain Lascoux proof for the Gauss Identity in q shifted factorials. At some point they claim that it is easy to see that
$$ \frac{q^r}{(q ; q)_r}=\sum_{\lambda \in P_r} q^{|\lambda|} $$
Where $ \lambda $ is a partition and $ \ P_r $ is the set of partitions $ \lambda $ with maximal component r.
I really cannot see why this is the case, can anyone help?