Suppose I have an eigenvalue equation $$M v=\lambda v$$ and I have characterized the eigenvalues. Maybe $M$ is Hermitian and $\lambda$ is real, for example.
Given a non-invertible matrix $P$ (I'm mostly interested in the case where $P$ is diagonal positive semi-definite), consider this modified eigenvalue equation: $$P M v=\lambda' P v$$ Assume $v$ does not lie in the nullspace of either $P$ or $PM$.
Question: can we relate the generalized eigenvalues $\lambda'$ to the original eigenvalues $\lambda$? In particular, do the $\lambda'$ retain the characteristics of the $\lambda$ (such as being purely real when $M$ is Hermitian)?