The number of people actually is $253$, not $252$.
One way to see this is because calculation with logarithms
(as shown in another answer) says $r \geq 252.65$.
Another way is to use an accurate calculator to show that
\begin{align}
1-(364/365)^{252} &\approx 0.4991, \\
1-(364/365)^{253} &\approx 0.5005.
\end{align}
That's the reason why it is that particular number;
you're unlikely to find any explanation that is much more intuitive
(other than something that will help you understand
logarithms better, if that method seems difficult).
There is, however, an obvious reason why the number should be greater
than $183$. That is because if you walk into a room with $N$ people
already in it, the chance that one of them will share your birthday
is precisely the chance that your birthday is on a particular list of dates
composed of all the birthdays of the people in the room.
And that chance is the same as the chance that any new person we might
randomly find has a birthday on that list; in other words, we might as well
consider your birthday to be random.
Since there are $365$ days that could possibly be on the list,
the chance that a randomly selected day is already on the list is
just $m/365$, where $m$ is the number of birthdays on the list.
So in order to have $1/2$ chance or better that someone already in the
room has your birthday, the people in the room must have $m$ different
birthdays, where $m/365 \geq 1/2$; so $m \geq \frac12 \cdot 365 = 182.5$;
and since $m$ must be an integer, $m \geq 183$.
The reason the number of people required is so much greater than $183$
is because you're so extremely unlikely to randomly select a group of
$183$ people with all different birthdays. When you randomly gather
that many people, you're almost certainly going to find some shared
birthdays in the group; in fact you'll probably find quite a few
shared birthdays, some shared by more than two people.
The difference $253 - 183 = 70$ reflects the number of extra people
you have to put in the room in order to counteract the "shared birthday" effect.