I recently noticed that, for $2\times 2$ matrices, dividing one off-diagonal element by a constant while multiplying the other off-diagonal element by the same constant produces a matrix homomorphism.
i.e., if we call this operation $g$, then it's defined as
$$g\left(\begin{bmatrix}a & b\\c & d\end{bmatrix}\right) =\begin{bmatrix}a & (b\cdot\lambda)\\(c/\lambda) & d\end{bmatrix} $$
and then the homomorphism properties are:
$$ g(A) g(B) = g(AB) $$ (where juxtaposition indicates the usual matrix multiplication) and $$ g(A)+g(B) = g(A + B).$$
My question(s): Does this homomorphism have a name, any useful applications, and does it hint at any kind of deeper structure? Are there others like it?