We’re overjoyed to share that Golin and Specsavers received the coveted Grand Prix Lion, a Gold Lion and two Silver Lions across the Audio & Radio and Healthcare categories at the Cannes Lions International Festival of Creativity, a recognition of our groundbreaking work with Specsavers on ‘The Misheard Version’ campaign. Our ‘The Misheard Version’ campaign, in collaboration with Specsavers, redefined creative boundaries and showcased the transformative power of strategic storytelling. We’re incredibly grateful to Rick Astley for his invaluable contribution to this project. His involvement brought a unique dimension to our campaign and played a significant role in its success. So, here’s to Golin, to Specsavers, to Rick Astley, and to the power of great partnerships. May we continue to push the envelope, challenge the status quo, and create work that resonates. Here’s to many more milestones on our journey ahead!
Golin
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We are a global public relations agency that helps companies create change that matters. #goallin
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We are a global public relations agency that helps companies create change that matters. Our people help us do the best work of our lives for our clients. Work that earns attention and showcases the power of collaboration. Golin was proudly named in PRWeek US' 2024 Agency of the Year, 2022 Best Places to Work, PRWeek’s Global Agency of the Year in 2021, 2020 and 2019, PRovoke Media’s 2021 North American Large Agency of the Year and listed to the Chicago Tribune’s Top Workplaces in 2021.
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http://golin.com
Golin 외부 링크
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- IL Chicago
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- Public Relations
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Once again, we’re boosting our creative bench with the addition of two exceptional creative leaders. Welcome Ryan Durr as Executive Creative Director in Dallas, and welcome (back!) Frank Garcia, stepping into the same role in Miami. Together, they will work with our U.S. creative leadership team to grow and lead work that creates change that matters for our clients. Their expertise and vision will undoubtedly drive our teams in Dallas and Miami to new heights. #GoAllIn
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Golin님이 퍼감
Great to see ASICS EMEA 15 Minute Weight Loss named Contagious Campaign of the Week. The campaign subverts the social media norms of weight loss content to share an important message about the mental health benefits of moderate exercise. 👏 Congrats to the team Caroline Fisher Gary Raucher Esther Turkenburg Alex Wood Elliot Riordan Gemma Combellack Amy P. Jess Moore Hannah Giles Lydia Goldman Sam Mildner Joe Elliott Bex Wilson Vicky Plato Ellie W. Antea Pezzo Read more here - https://lnkd.in/e7cWsviq
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Amazing work from our Goliners and #client partners at McDonald’s. Bravo team! 👏
This is what speed, collaboration and bravery looks like. What started as a simple local partnership when Grimace threw out the first pitch at the Mets game, turned into a miracle seven game winning streak, which fans called “the Grimace effect.” It’s nothing that could’ve shown up on a marketing calendar or be planned around, but it’s speed, spontaneous creativity, and the bravery to say yes that can catch lightning in a bottle. And our McDonald’s bridge team is at the center of it. And we made magic happen again, turning a simple DM from the Empire State Building to lighting up the building in a vibrant purple hue, honoring Grimace's birthday in a way that's never been done before. It’s the kind of quick thinking, and bravery from clients that gives us energy, creating change that matters for our clients. #CreateChangeThatMatters #Grimace #EmpireStateBuilding. Emily Ribick Monique Hernandez Angeline Fierro Amanda Mulligan
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Great insights from our Global President of Data and Analytics Jonny Bentwood! ⬇️
Reflecting on AI in PR: Insights from PRmoment’s Masterclass This week, I had the opportunity to both attend and contribute to Ben Smith’s event, centered around the role of AI in PR. The discourse was rich with informed perspectives, and I’d like to share some distilled thoughts: The Paradox of Adoption: There’s a palpable tension in the air—senior PR leaders are like deer caught in headlights, recognising the need for rapid AI adoption but struggling to integrate it into the daily workflow. Meanwhile, junior staff are ready to embrace AI but find themselves adrift without proper direction or training. Understanding AI’s Scope: AI isn’t a silver bullet. Its utility is bounded by its access to data; without APIs feeding it real-time media and social updates, its capacity to analyse is hamstrung. Therefore I will continue to use an AI that sits on top of a social listening tool rather than instead of it. Experience Over Access: The barrier to AI adoption isn’t about tool availability—it’s about user experience. Many have been disillusioned by poor outcomes, often stemming from posing the wrong questions or mismatching tasks to AI capabilities. Recommend https://lnkd.in/ec8bT9Nq for helping ask the right question, and https://julius.ai/ over Claude/Copilot for any excel query. Early Days of AI: We’re at the dawn of AI’s potential. The demand for structured training is high, as professionals seek guidance rather than being left to their own devices. AI’s Ascent in Human Potential: Emily McDaid offers a compelling analogy: if the Empire State Building represents the full spectrum of human abilities, AI is currently on the 15th floor. It’s capable of providing profound insights, yet it’s not all-encompassing. The Future of AI in the Workforce: The looming question is whether AI will replace jobs. The reality is stark: adapt to AI or risk obsolescence. Just as we’ve moved beyond the abacus and quill, we must integrate AI into our professional toolkit. AI Litigation: What is the commonality between all AI companies? According to Andrew Bruce Smith, they are all being sued so be cautious about where you invest. Kudos to fellow experts on stage: Andrew Bruce Smith, Allison Spray, Paul Wooding, Luke English, Emily McDaid, Maya Koleva, Emily Morgan, Paul Nolan, Roopa Ramaiya, Dr Clea Bourne, and Stephen Waddington #Golin #AI #PR #PRmoment
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In the realm of artificial intelligence, the focus often leans towards its impact on creative pursuits. However, Jeff Beringer, chief AI officer at Golin, emphasizes a different perspective. He suggests that AI and automation can significantly enhance operations across all sectors of an organization, including the most people-focused areas such as HR and employee communications. Read more of his perspective on Ragan Communications and PR Daily:
How to use AI in employee recruitment and retention - Ragan Communications
https://www.ragan.com
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Explore Zach Tarvin’s latest insights from the Worldwide Developers Conference! With public betas of this fall’s release just around the corner, it’s a pivotal time for PR practitioners and marketers to strategize for a release brimming with new customization and automation opportunities. Equip your brand for the next wave of innovation. #WWDC2024
WWDC 2024: Apple Just Gave Brands a Three-step Roadmap to Great Apps - Golin
golin.com
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In the realm of healthcare communication, a fresh perspective is emerging. Natasha Weeks, our executive director and consumer health lead, suggests a departure from traditional fear-based and data-heavy messaging. Her insights from the Cannes Lions International Festival of Creativity highlight the untapped potential of humor as a tool for engagement and behavior change. Let’s explore this new approach to healthcare communication together.
Is Laughter the Best Medicine? | LBBOnline
lbbonline.com
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“This year's success legitimizes PR's prominent role at Cannes,” says Golin CEO Matt Neale. Read more on how PR agencies are showing up at Cannes at PRWeek:
PR agencies have been showing up every June in the south of France for years, but the 2024 Cannes Lions International Festival of Creativity was a coming-out party for them as legitimate contenders for the top prizes — not just in PR, but across categories. Read the analysis: https://lnkd.in/e3jEN542 Featuring: Edelman's Richard Edelman and Judy John, Ogilvy's Julianna Richter, Golin's Matt Neale, Weber Shandwick's Gail Heimann, 360PRplus' Mike Rush and Porter Novelli's Jillian Janaczek.
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CEO Matt Neale spoke to PRmoment following Golin and #client Specsavers’ historic Grand Prix win at Cannes. PR agencies used to show up at the festival because top clients were present, but now agencies are winning the top achievements. Is this awards season an indicator of a shift in the industry’s recognition of creative talent? Dive deeper into the conversation of the evolving landscape of PR with PRmoment:
Do the opportunities for PR at Cannes now outweigh the obstacles?