Golin’s Post

This is what speed, collaboration and bravery looks like. What started as a simple local partnership when Grimace threw out the first pitch at the Mets game, turned into a miracle seven game winning streak, which fans called “the Grimace effect.” It’s nothing that could’ve shown up on a marketing calendar or be planned around, but it’s speed, spontaneous creativity, and the bravery to say yes that can catch lightning in a bottle. And our McDonald’s bridge team is at the center of it. And we made magic happen again, turning a simple DM from the Empire State Building to lighting up the building in a vibrant purple hue, honoring Grimace's birthday in a way that's never been done before. It’s the kind of quick thinking, and bravery from clients that gives us energy, creating change that matters for our clients. #CreateChangeThatMatters #Grimace #EmpireStateBuilding.  Emily Ribick Monique Hernandez Angeline Fierro Amanda Mulligan

Reflecting on AI in PR: Insights from PRmoment’s Masterclass This week, I had the opportunity to both attend and contribute to Ben Smith’s event, centered around the role of AI in PR. The discourse was rich with informed perspectives, and I’d like to share some distilled thoughts: The Paradox of Adoption: There’s a palpable tension in the air—senior PR leaders are like deer caught in headlights, recognising the need for rapid AI adoption but struggling to integrate it into the daily workflow. Meanwhile, junior staff are ready to embrace AI but find themselves adrift without proper direction or training. Understanding AI’s Scope: AI isn’t a silver bullet. Its utility is bounded by its access to data; without APIs feeding it real-time media and social updates, its capacity to analyse is hamstrung. Therefore I will continue to use an AI that sits on top of a social listening tool rather than instead of it. Experience Over Access: The barrier to AI adoption isn’t about tool availability—it’s about user experience. Many have been disillusioned by poor outcomes, often stemming from posing the wrong questions or mismatching tasks to AI capabilities. Recommend https://lnkd.in/ec8bT9Nq for helping ask the right question, and https://julius.ai/ over Claude/Copilot for any excel query. Early Days of AI: We’re at the dawn of AI’s potential. The demand for structured training is high, as professionals seek guidance rather than being left to their own devices. AI’s Ascent in Human Potential: Emily McDaid offers a compelling analogy: if the Empire State Building represents the full spectrum of human abilities, AI is currently on the 15th floor. It’s capable of providing profound insights, yet it’s not all-encompassing. The Future of AI in the Workforce: The looming question is whether AI will replace jobs. The reality is stark: adapt to AI or risk obsolescence. Just as we’ve moved beyond the abacus and quill, we must integrate AI into our professional toolkit. AI Litigation: What is the commonality between all AI companies? According to Andrew Bruce Smith, they are all being sued so be cautious about where you invest. Kudos to fellow experts on stage: Andrew Bruce Smith, Allison Spray, Paul Wooding, Luke English, Emily McDaid, Maya Koleva, Emily Morgan, Paul Nolan, Roopa Ramaiya, Dr Clea Bourne, and  Stephen Waddington #Golin #AI #PR #PRmoment

PR agencies have been showing up every June in the south of France for years, but the 2024 Cannes Lions International Festival of Creativity was a coming-out party for them as legitimate contenders for the top prizes — not just in PR, but across categories. Read the analysis: https://lnkd.in/e3jEN542 Featuring: Edelman's Richard Edelman and Judy John, Ogilvy's Julianna Richter, Golin's Matt Neale, Weber Shandwick's Gail Heimann, 360PRplus' Mike Rush and Porter Novelli's Jillian Janaczek.