While your campaigns may be focused on upper- or lower-funnel outcomes, the ultimate goal for most brands is to drive sales. We've partnered with many of the world’s leading retailers to help you measure how your open-internet campaigns drive online and in-store sales. Here are a few best practices to help you get more out of your campaigns.
The Trade Desk
Tecnologia, informazioni e internet
Ventura, CA 197.189 follower
We’re committed to making digital advertising better, because the future of the open internet depends on it.
Chi siamo
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
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http://www.thetradedesk.com
Link esterno per The Trade Desk
- Settore
- Tecnologia, informazioni e internet
- Dimensioni dell’azienda
- 1001 - 5000 dipendenti
- Sede principale
- Ventura, CA
- Tipo
- Società quotata
- Data di fondazione
- 2009
- Settori di competenza
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting e Data Management Platforms
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Dipendenti presso The Trade Desk
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Inside this edition of The Current: - Marketers and media professionals discuss identity, the evolving role of CTV and retail media’s future at MAD//FEST in London. - Why free ad-supported streaming TV (FAST) services like Tubi and Pluto TV are gaining popularity and what the future of FAST may hold. - In our latest For Context video, we break down identity and authenticated data, as the digital advertising industry goes from cookies to consent. - Rajeev Goel, CEO of PubMatic, explores emerging innovations that will shift the balance of power from walled gardens to the open internet.
Inside this year’s MAD//Fest
The Trade Desk su LinkedIn
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Frequency management plays a crucial role in striking the delicate balance between capturing audience attention and avoiding overexposure in your advertising. We're sharing three tips that can help you find success when evaluating the frequency of your campaign.
Ideal frequency: How to evaluate effectiveness | The Trade Desk
thetradedesk.com
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All eyes are on the 2024 Paris games. Audiences that aren't in the stands will be on Peacock, the most comprehensive destination for streaming the action. For advertisers, it's not too late to reach these highly engaged live sports audiences on our platform: https://bit.ly/4cW1PqI
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An abundance of inventory is only as good as a marketer’s ability to reach consumers spending more time with high-quality media in more places than ever. Kokai helps you take the guesswork out of reaching consumers across the media they consume and equips you with the tools you need to make more informed inventory decisions.
3 ways Kokai helps elevate your inventory strategy | The Trade Desk
thetradedesk.com
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The open internet will be replumbed. Advertisers increasingly value certainty in reaching the right audience, and are willing to pay meaningfully more when they have confidence that their ads are reaching the right audience. Learn more in The Sellers and Publishers Report: https://bit.ly/3yJBm0A
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What if artificial intelligence could make your advertising more intelligent? Our AI analyzes up to 15 million ad impressions each second to help you pinpoint the ones that are most valuable to your brand and discover your next crop of loyal customers. Learn how you can get the most impact out of every dollar: https://bit.ly/3VToTPP
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The Trade Desk ha diffuso questo post
Ad Fontes Media’s Lou Paskalis joins The Current Report to break down the recent Stagwell study that revealed it's safe for brands to advertise alongside news content. Plus, Netflix is phasing out its cheapest ad-free tier for existing subscribers. #advertising #journalism #streaming
Debunking myths about advertising alongside news
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Inside this edition of The Current: - With soaring viewership of last week’s presidential debate, Warner Bros. Discovery’s Max demonstrates why it’s betting on news, sports and live content as the cornerstone of its streaming strategy going forward. - German agencies see a boost in sales for their clients using the power of first-party data in connected TV (CTV) environments. - Ads leveraging consumers’ financial transactions could change the game. But is retail media getting too crowded? - In a recent op-ed, dentsu’s Zac Selby outlines seven ways marketers can make their media-buying approaches more sustainable.
Max votes for live sports and news coverage
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The Trade Desk ha diffuso questo post
Polaris Inc. Chief Customer Growth Officer Pam Kermisch joins The Current Podcast to share how harnessing data and listening to customers plays a vital role in understanding and expanding the company's audience and why it's important not to make assumptions. She explains how Polaris pivoted its marketing strategy to appeal to multicultural customers who it found prefer style over performance and that a common community brings people together. Listen: https://bit.ly/3W9tXRJ #advertising #firstpartydata #marketing
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