We are excited to launch our first-to-market training series, The Retail Revolution. It outlines all essential foundational elements for understanding the value of adding retail data to elevate campaign performance. It also navigates through the possibilities of retail data, as myths are debunked, and the future of data-driven marketing is envisioned. Enroll: https://bit.ly/3QDG2LF #TheTradeDeskEdge
The Trade Desk Edge
Technology, Information and Internet
Ventura, California 6,568 followers
The premier online education platform for digital marketers.
About us
Data-driven advertising is taking over digital media. Get the resources you need to stay competitive in this changing landscape with expert-led online training, exclusive thought-leadership, and industry-recognized certifications from anywhere, anytime.
- Website
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https://www.thetradedesk.com/us/edge-academy
External link for The Trade Desk Edge
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, California
Updates
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In our Retail Data Foundations course, you'll journey through retail history to understand its evolution, impact on marketing, and pivotal role today. Upon completion of this course, you'll able to articulate why retail data has emerged as one of the best datasets available, understand the difference between retail media and retail data, and discern how marketers can reach audiences more precisely and across devices and channels: https://lnkd.in/eSFibRV9
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Programmatic media buying promises efficiency, but even with advanced tools, the role of a programmatic trader can be complex. The Trade Desk’s latest platform upgrade, Kokai, aims to simplify this complexity and empower traders. Our Trading Essentials: Kokai certification offers you the chance to learn about how trading is evolving directly from The Trade Desk Founder and CEO, Jeff Green. This masterclass gives you high-level strategies and practical insights to create and sustain successful campaigns. Enrollment is open to The Trade Desk clients: https://bit.ly/45fmjrN #TheTradeDeskEdge
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In our new Retail Revolution series, industry leaders from Kimberly-Clark, Dunnhumby, and Kroger Precision Marketing unveil how they’ve embraced retail data as their not-so-secret weapon to help more effectively reach valued shoppers. What would be your call to action for marketers who are just getting started with retail data?
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Hear The Trade Desk's Asaad Bhamla discuss the self-service aspect of retail data, which can help marketers generate insights, learnings, and optimizations that can be improved over time in our Retail Revolution series: https://bit.ly/3QDG2LF #TheTradeDeskEdge
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In the ever-evolving landscape of digital advertising, the role of the media trader has dramatically transformed. Curious about the strategic whys, vision, and changes in the industry? Our Trading Essentials: Kokai course will show you how to supercharge your trading expertise with high-level strategies to help you gain practical knowledge to build and sustain successful campaigns. Enroll to find out more: https://bit.ly/45fmjrN #TheTradeDeskEdge
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Wouldn't it be invaluable to understand when and where your ideal customers purchase your products? In our Retail Data Foundations course, join Kimberly-Clark's Luke Kigel as you journey through retail history to understand its evolution, impact on marketing, and its pivotal role today: https://bit.ly/3KGtaAV #TheTradeDeskEdge
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Made-for-advertising sites (MFAs) are a concern for marketers, publishers, and ad tech firms alike, with all groups trying to eradicate the practice from the digital media industry. The Current spells out how MFAs work, why they’re a stain on the digital media ecosystem, and how marketers can avoid them.
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Now's your chance to leverage The Trade Desk's most powerful platform upgrade yet: Kokai. Our latest course, Trading Essentials, was designed for clients with their campaign's performance at the top of mind, offering an in-depth look at navigating updated features, leveraging advanced tools, and keeping your marketing one step ahead of the competition. Enroll: https://bit.ly/45fmjrN #TheTradeDeskEdge
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