Max votes for live sports and news coverage
The Trade Desk
We’re committed to making digital advertising better, because the future of the open internet depends on it.
Trump–Biden face-off highlights Max’s emphasis on live coverage
By Michelle Castillo
- Warner Bros. Discovery’s Max is moving into live programming, evidenced by its Bleacher Report sports add-on and, most recently, its stream of last week’s presidential debate.
- The company said the debate was CNN Max’s largest streaming audience, emphasizing the value of real-time news and other live events for advertisers.
💡 Lightbulb moment
“The same ethos and principles that we have around delivering ‘low latency, high quality’ applies to news as well.”
— Sudheer Sirivara, EVP of global technology, Warner Bros. Discovery
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German CTV marketers are seeing serious results with first-party data
By Zac Wang
- As CTV ad spend grows in Europe, Germany could become a particularly bright spot in the coming years.
- German CTV marketers are leveraging first-party data to find expanded relevant audiences.
💡 Lightbulb moment
“Our first TV campaign was a complete success, with both immediate and expected longer-term results. We’ve already repeated the campaign twice on a smaller scale and seen a growth in Babydream sales.”
— Tatjana Koch, performance marketing manager, Rossmann
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Big Finance wants a piece of your retail media budgets
By Nurhuda Syed
- JPMorgan Chase, Klarna, Revolut and PayPal are among the financial services firms making transactional data available to advertisers.
- This form of retail data may have even higher value than retailers’, though privacy concerns remain.
💡 Lightbulb moment
“With insights into users’ transaction histories and financial behaviors, advertisers can create highly targeted campaigns that align with consumers’ financial situations and preferences.”
— Bhoopendra Yadav, media analyst, Omnicom Media Group
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Progress over perfection: 7 steps to tackle your campaign emissions now
By Zac Selby, global programmatic lead, dentsu
- As the programmatic advertising space warms up to the latest standardizations to limit carbon emissions, there are ways companies can tackle that in the short term.
- There are seven meaningful ways to reduce the carbon impact of advertising right now, including cutting out made-for-advertising sites and reducing ad sizes.
💡 Lightbulb moment
“For these tactics to deliver meaningful impact, they need to be integrated within the overarching architecture of your activations.”
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