iCrossing

Unifying digital experiences can remedy disjointed customer experiences and brand inconsistency. Learn how iCrossing unlocked new revenue streams for a leading manufacturer via site unification: http://bit.ly/4cZAlk3

As the Fourth of July approaches, consider how your paid campaigns might be impacted. Avoid seasonal downturns that affect your #PPC performance through refined strategies. Counteract performance declines and enhance #ROI for your advertising spend.

Using user insights and SEO-optimized web content, we worked with a global skincare brand to boost conversions and solidify their brand authority. Learn more about how a global website strategy can do the same for your brand.https://hubs.la/Q02CGm5S0

A leading automotive manufacturer wanted to improve content creation speed and organization. By configuring their existing AEM ecosystem, they were able to optimize user experience and streamline asset creation Learn how you can leverage your existing Martech stack to decrease cost and increase efficiency https://hubs.la/Q02CFJft0

As the weather gets warmer, our team loves to take advantage of iCrossing's #SummerFridays in a variety of ways! From zoo visits to weddings, we've made the most of this season so far!

No matter what your organization’s digital maturity is, we shared some best practices at Gartner’s Marketing Symposium on how to better connect Marketing & Technology to ACTUALLY drive change (most importantly when you aren’t getting what you need!): 💥Buy a plane ticket and bring a sheet of paper - want to truly transform? Get in a physical room with your tech partner and DRAW it out. Platforms, data feeds, UX. It may seem analog but doing this is crucial for the partnership and ultimately drives the right outcomes. 💥Create an internal drip campaign - your stakeholders are your customers too. Don’t forget to ‘drip’ updates to anyone impacted by your work so they feel invested. 💥Do NOT quietly quit - transformation is a hard and lonely road with many naysayers. Keep the course! Don’t settle for pushing paper. Find a partner (internal or external - I leveraged iCrossing) who can help you lay out ‘The Why’ to bring people along. Any other hacks to bridging the MarTech divide?

Today, we celebrate #Juneteenth, which commemorates the end of slavery and the continued celebration of our African American communities.

AI-driven marketing is set to drive 45% of the global economy by the end of 2030. See how your marketing team can leverage AI to make your efforts more effective.

Are you a solutions-oriented individual who takes pride in financial planning and best practices? Our team is looking to hire a Client Finance Manager who can optimize resource allocation and lead weekly financial reporting. If this sounds like you, apply today!

This month, and every month, iCrossing celebrates and affirms the identities found in our community. Celebrate Pride, celebrate each other. #PrideMonth #Pride2024