iCrossing reposted this
No matter what your organization’s digital maturity is, we shared some best practices at Gartner’s Marketing Symposium on how to better connect Marketing & Technology to ACTUALLY drive change (most importantly when you aren’t getting what you need!): 💥Buy a plane ticket and bring a sheet of paper - want to truly transform? Get in a physical room with your tech partner and DRAW it out. Platforms, data feeds, UX. It may seem analog but doing this is crucial for the partnership and ultimately drives the right outcomes. 💥Create an internal drip campaign - your stakeholders are your customers too. Don’t forget to ‘drip’ updates to anyone impacted by your work so they feel invested. 💥Do NOT quietly quit - transformation is a hard and lonely road with many naysayers. Keep the course! Don’t settle for pushing paper. Find a partner (internal or external - I leveraged iCrossing) who can help you lay out ‘The Why’ to bring people along. Any other hacks to bridging the MarTech divide?
Summer Craig
2w
Wonderful advice!
So amazing to see these clients share their stories of transformation and the "creative" ways they've approached connecting marketing and technology.