iCrossing UK

Google's new AI-driven Data Canvas feature can streamline marketers' workflows by cutting time to insight by 80-90% through conversational data queries and dynamic visualisations. Here's how we're using it and what our clients have to say: “We have recently moved all of Visit Wales’ marketing and web data to BigQuery, working with iCrossing to support that. This is already making a difference, addressing reporting siloes, and providing a single source of truth and marketing intelligence for both our internal and agency teams. The associated reporting updates daily and it is more efficient and robust than pulling data from multiple platforms in a more manual way. Using generative AI is a useful tool to support ad-hoc analysis and help make some of the insights in the data even more accessible. We hope to extend this approach to other areas of the Wales brand in the near future” - Jon Munro, Strategy and Digital Leadership, Welsh Government #MarketingAI #DataDriven #Innovation

Unifying digital experiences can remedy disjointed customer experiences and brand inconsistency. Learn how iCrossing unlocked new revenue streams for a leading manufacturer via site unification: http://bit.ly/4cZAlk3

Using user insights and SEO-optimized web content, we worked with a global skincare brand to boost conversions and solidify their brand authority. Learn more about how a global website strategy can do the same for your brand.https://hubs.la/Q02CGm5S0

We have two open roles for London/Brighton! If you're an SEO Manager or Account Manager, we'd love to hear from you. And if you'd like to know more about what makes iCrossing different as an employer, our values, our commitment to diversity and inclusion, and our world-class benefits - check out our careers page now!

No matter what your organization’s digital maturity is, we shared some best practices at Gartner’s Marketing Symposium on how to better connect Marketing & Technology to ACTUALLY drive change (most importantly when you aren’t getting what you need!): 💥Buy a plane ticket and bring a sheet of paper - want to truly transform? Get in a physical room with your tech partner and DRAW it out. Platforms, data feeds, UX. It may seem analog but doing this is crucial for the partnership and ultimately drives the right outcomes. 💥Create an internal drip campaign - your stakeholders are your customers too. Don’t forget to ‘drip’ updates to anyone impacted by your work so they feel invested. 💥Do NOT quietly quit - transformation is a hard and lonely road with many naysayers. Keep the course! Don’t settle for pushing paper. Find a partner (internal or external - I leveraged iCrossing) who can help you lay out ‘The Why’ to bring people along. Any other hacks to bridging the MarTech divide?

Yesterday I attended a round table discussion on 'The six ways CMOs can use AI for better experiences' hosted by iCrossing UK. Mark Bell, Head of Experience Transformation Strategy and Sanjeevan Bala, Group Chief Data and AI Officer at ITV led a fantastic discussion on how marketers across industries can leverage AI to enhance experiences. Key takeaways and things to consider: - Framing AI as an enabling tool, not a source of anxiety - Promoting internal adoption - Addressing crucial policy and ethical considerations - Where does the ownership of AI lie within a business The attached image shows the words we brainstormed as a group to envision what AI will bring us in the future. Any words you'd add to the board? Huge thanks to Caitlin Collins for organising! #AIinMarketing #MarTech #CMOInsights Nisa Aslam Harprit Pitu Suri

Our friends over at Onclusive have launched a podcast on the UK General Election called Politicomms - and the first episode is now live! It's a twice-weekly election podcast, set to offer listeners insights and engaging conversations on the latest trends and strategies in communication, public affairs, and politics. Check it out!

Introducing our latest creative campaign for Visit Wales — a tourism campaign specifically for dogs. 🐶 With 31% of UK households owning a dog, needy pandemic pooches now expecting to go everywhere with their owners, and a huge surge in online searches for ‘dog-friendly holidays', we saw an opportunity. Our innovative TV ad, crafted with enhanced blue and yellow hues, immersive hyper-realistic sounds, and a dedicated canine-cam, is designed to captivate dogs' attention and inspire dog-friendly staycations in Wales. We put out a canine casting call across Facebook and Instagram, creating huge social engagement and attracting nearly 4,000 pawsome entries. We went live during ITV's For the Love of Dogs and are targeting dog-loving audiences across digital platforms. DIolch Tiffany Maddox, Orchard Media and Events Group, Robert Light, Adrian Jones, Working Word, Uned Studio, iCrossing UK and partners and to all at tîm Visit Wales

Last month we hosted a no-cost, in-person roundtable on AI for marketers and it was clear that embracing AI with the view to better customer experience is a key marketing challenge right now. So, next month we're hosting another - join us! If you're a CMO/senior brand marketer and AI enthusiast, we'd love to have you join the conversation and tap into the knowledge of our expert speakers.

Forrester recognizes iCrossing among notable Media Management services vendors. We’re thrilled to share our recognition as a mid-sized provider in Forrester’s The Media Management Services Landscape, Q2 2024 report. We believe this acknowledgment is a testament to our relentless pursuit of excellence in partnering with our clients to maximize the effectiveness of their media investments in support of their digital evolution, and bridging the gap between marketing and technology. It also underscores our dedication to transforming our clients' brand experiences into superior business outcomes.