Tennis star Serena Williams recently unveiled her next endeavor after leaving the courts behind: her new brand, Wyn Beauty. Like the decision to retire from tennis to focus on family, Williams’ choice to focus on beauty is a family affair. As Williams put it: “Motherhood has allowed me to look at beauty through the eyes of my daughter, Olympia. We’re always experimenting with makeup together, and I think about how these moments will be part of both of our beauty journeys… I also hope my daughters see how many different passions I have — from tennis to beauty — and learn that they can lead dynamic careers and lives across their many interests.”