The Retailer’s Ultimate Guide to CTV Performance Measurement
As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology … Read more
Myth Vs. Reality: The truth about digital analytics
Traditional web analytics platforms claim to provide first-party data and real-time insights, but in reality rely on third-party cookies and take hours to deliver data. They also require extensive tagging which is error-prone and inflexible. In this white paper you … Read more