Lukas Zehentmeier

Dare To Rise! This is the claim of our EHF Champions League season and it is the perfect definition of EHF Marketing as a team. Last weekend in Cologne the EHF Club Competitions 23/24 season and our particular "final-events-marathon" came to an end. More than 50.000 spectators enjoyed the final events in Graz, Hamburg, Budapest and Cologne, all of them played within one month. And it is not about what we did, it is about how we did it! In my personal case it is about delivering a benchmark TV production - entering into vertical production for broadcast and live in digital -, it is about capturing 4,5Tb additional content during three days, it is about the Content Creators Days looking for new colleagues around Europe, it is about supporting our Broadcasters onsite to produce the best program possible around the event, it is about supporting the team to organize awesome events … and the most important thing, it is about creating the best product possible to deliver a unique experience for everyone onsite and in front of the screens. And all this will not be possible without EHF Marketing and European Handball Federation's team, bringing passion and dedication to every step in the journey, and the rest of external colleagues and partners who are fully committed with our projects. But the end of a season means also the start of a new one. It is time to analyse and make handball even better, because don’t forget… Dare To Rise! 📸 Axel Heimken / kolektiff Miguel Mateo | EHF Marketing #Handball #EHFCL #EHFFINAL4

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Big shout out to Uninterrupted Performance for such a great example of how our innovative solutions can scale across sport rehab & performance. Measurable, objective results = the future of healthcare & athletics. Love this video! #Rehab #SportPerformance #Subjectivityisforthearts https://lnkd.in/gciurRZW

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🚩 Who's a "more" passionate fan? The die-hard Real Madrid supporter, a generational Dortmund fanatic, or maybe someone who bleeds the colors of their hometown club like Wrexham or Atalanta? ⭐️ I think this is the Real Beauty of Fútbol beyond trophies. 🏟️ Fandom is as personal and intense as one makes it. Trophies of course bring glory. They bring joy, new generations of fans, and resources. But the true depth of a fan's feeling towards its club goes way beyond just winning. As #JudeBellingham reflected this week: Real Madrid has a global reach, versus the city-woven identity of Dortmund, where yellow and black saturates everything. In the end the difference is only in the reach, not the feeling. ⚽️ Think about it: some towns are built around their clubs, like Wrexham. Others share cultural roots, like Inter and Milan. The fiery passion of Boca Juniors, the Catalan soul of Barcelona – your club's cultural brand reflects who you are, and vice versa. 👀 Even if tonight you choose a team just to "stick it to the other guys," it says something about you! Here's the marketing thought: Brands that truly understand the emotional core of fandom can create strategies that go beyond the traditional. A one-size-fits-all approach just won't cut it. Each club, with its unique history and passionate community, could have a tailored strategy. 🟡⚫️ Today's fans are smarter than ever. They know #sponsors contribute to the teams they love. It's about supporting the very heart of the club and the community. ⚪️🟣 Sponsors who understand this emotional connection are the ones who win. They build bonds that last generations. Now: Who are you backing in the #UEFAChampionsLeague Final? #RealMadrid or #Dotrmund... none?

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BOSCH HOCKEY VALUE OF THE MONTH Value: Hope – Never giving up even when things don’t go your way. Week 1 - Never giving up even if things do not go your way. Week 2 - Keeping a positive attitude which is a key to success. Week 3 - Learning from mistakes and being determined to come back stronger. Week 4 - Showing resilience. Success requires hard work and determination. Opposite to the Value: Giving up when something doesn’t go your way.

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🏀 [Sports Biz News]🇩🇪 New Marketing Strategy Between Fitness Chain and Pro Basketball Club👏 Würzburg Baskets, a team in Germany's easyCredit BBL, welcomes "FIT/One" as their new naming sponsor, becoming "FIT/One Würzburg Baskets." This naming sponsorship brings significant benefits to both FIT/One and Würzburg Baskets. FIT/One enhances brand recognition and strengthens community ties by partnering with a local sports club. Würzburg Baskets gain stable funding to improve sports performance and fan engagement. This strategic collaboration boosts both brands' value and contributes to regional economic growth. Furthermore, this partnership exemplifies a new marketing strategy between fitness chains and professional basketball clubs. FIT/One increases member loyalty through sports events and joint promotions, while Würzburg Baskets expand their fan base through community activities and events at fitness studios. This cross-marketing approach aims to expand market share and enhance brand awareness for both parties. Würzburg Baskets CEO, Steffen Liebler, emphasized the importance of this partnership: "We are delighted to have FIT/One, a strong regional partner, as our new naming sponsor. This collaboration reflects our sporting success and positive image built over the past two years. We aim to create a win-win situation for both sides." FIT/One GmbH, established in 2014, operates 37 fitness studios across Germany and Austria. CEO Peter Leisten highlighted the synergies between elite sports and the broader fitness community: "The partnership with Würzburg Baskets is an exciting highlight for us. We see synergies between top-level sports and our fitness studios, providing excellent reach through Germany's premier league." Sporting Director Kresimir Loncar and Head Coach Sasa Filipovski are optimistic about the new season. "We have achieved great success with a small budget in recent years, and now we are playing in the Champions League. We have retained key players and look forward to the new season with confidence," said Loncar. The FIT/One Würzburg Baskets' season preparation starts in the second week of August, with their first official game in the easyCredit BBL at the end of September. The Basketball Champions League campaign begins with two home games: against Hapoel Holon from Israel on October 1 and against Bosnian champions Igokea m:tel on October 8. This innovative partnership model between a fitness chain and a professional basketball club sets a precedent for future collaborations, highlighting the potential for mutual growth and enhanced community engagement. 📈 #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #wurzburgbaskets #easycreditbbl #basketball #namingsponsor #germany #probasketball

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Together with the Berchtesgadener Anzeiger, I talked about what the teams at the European Championship are coming up with to communicate with the players on the pitch despite the noise. You can find the link to the article below - it's a really interesting article. https://lnkd.in/e3cuJMEy

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New Club Alert! 🔥 IFREQ x FC Bayern München We're excited to announce that bayern academy is now using our testing technology to evaluate their players and scout previously hidden talents through our dashboard! It's incredible how fast things have progressed in less than a month since our B2B launch. After Charleroi, we welcome Bayern onboard. This success isn't just luck; it shows that when you solve a significant, long-standing problem, and you're the only one doing it, people have no choice but to use your solution. Today, there are over 250 million players registered in football clubs worldwide, with an estimated total of more than 300 million players. However, only 800,000 of these players are visible on scouting platforms, meaning nearly all football players remain in the shadows, making access to the professional world very challenging, almost impossible. This is where we come in. Our technology, based on a standardized football test, makes each player visible while objectively quantifying their level. For clubs, it's a "BINGO" moment! Bayern understands this perfectly. With academies around the world, including the United States, China, Thailand, Japan, Singapore, Australia, and Rwanda, they faced several challenges: 1. How to scout and evaluate players if there are no matches or leagues for young players in these countries? 2. How to help them progress without knowing their current level? 3. How to identify and send the best players to Germany without a clear evaluation of their true level? Our solution addresses these three critical issues for them! If you're a football club facing these challenges daily, don't hesitate to send me a direct message or book a call with me via the following link: https://lnkd.in/eDPpYrdB Well done to the whole team! Incredible effort! Jaime A. Catalán Pinto Chris Bo͏u͏r͏a͏n͏d Oscar 🐳 Fally Antoine Visart de Bocarmé Sébastien Wagner Kenza Vincenza Fantastico Maxime Goossens Adonis Karpowicz Isaac Nathan Betomvuko Hussein Yasser Mohamady Douglas Parayre The IFREQ revolution is underway.

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“Building a Diverse Future for Sports” was the motto of yesterday's Hamburg Sports Summit. Perfectly executed! Intersectionality and a wealth of thought leadership from across the globe were present at the iconic Elbphilharmonie building. Some points which resonated: 💡 Speaking on agency and impacting change at the highest level, Professor Laura McAllister CBE, FLSW, FRSA, UEFA Executive Committee: Agency is what you do when you are at the table of power and how you influence change. Within the positions of power, the industry is in a huge deficit of diversity across gender, race, and cognitive thinking. 💡 Dr. Anne-Katrin Huebel on the business case for women’s football: Our internal metrics of success show we are over-indexing (speaking about Google Pixel x Frauen Bundesliga and national team partnership). This demonstrates how an investment in women’s football is guaranteed to be good business. 💡 Thomas Hitzlsperger on representation in decision-making positions: The industry, led by white men, needs to self-reflect and ask how they can invite and include marginalised groups in rooms of power. There are only business benefits and uplift on the other side of that decision. Be reflective. 💡 Elsa Arapi and Glen Killane on free-to-air women’s sports trends: Football and cycling show the most visible growth on EBU/Eurovision Sports, with the biggest growth potential across the board in women’s sports. Opportunity for broadcasters include capitalising on the connecting points of the big events to build sustained engagement for fans and the sporting product (league cups, etc.). Thanks to 🔵🟡 Julia Olbrisch for the invitation and congratulations to the whole team at FUSSBALL KANN MEHR gGmbH for platforming forward-thinking as a good case for business and society. I look forward to seeing the level set at the next event. #sports #Diversity #FussballKannMehr #Goodforbusiness #Womensports #strongertogether #hhsportssummit24

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Check24 went viral at Euro 2024 and isn't even an official sponsor. Without spending a penny on fees to the DFB or UEFA, Check24 found its own way to participate in the tournament. However, what they didn’t spend in fees they did spend in production. 👕 Their campaign is the biggest the German price comparison platform has ever engaged in. The cost? €100M which includes production, logistics and shipping. 🤯 So what did they do? Brands like Adidas and Nike spend hundreds of millions of euros each year In exchange for the companies logos to appear on the shirts They pay this to increase their brand recognition, improve their image and win over new customers. That’s because football is a massive money machine, generating billions in profits. And the money making starts with team shirts, which are a lucrative source of income. Check24 decided to flip the sponsorship model on its head. They gave shirts away for FREE. Anyone who wanted a shirt simply had to sign up online. Name, address, email and telephone number. After that, they could get a shirt in whatever size they desired. There was so much traction they had to end the giveaway after it hit about 5 million orders. But what did they get out of it? Well, Everyone in Germany is now talking about the company, and its app has been the most downloaded in the country for weeks. Not only that, Check24 has gathered plenty of personal data. Now the company can either use that data itself, or sell it on to other companies. Since shirts are thought of as the main article that fans outfit themselves with during a tournament. It was a smart move from the company to help them compete. Big success 💪 P.S. Follow me (Chris Swadling) for more sports business content! #sports #sportsbiz #sponsorships #linkedinsports

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In the 2023/24 German Volleyball Bundesliga Season 🇩🇪 , Allianz MTV Stuttgart won everything!!! 🎉 The Bundesliga title, the German Cup and the German Supercup 🏆🏆🏆 And they also came an incredible 5th place in the Champions League, in what was one of the most highly competitive year's ever 💪 👏. For any club the season was a monumental success. Time for the players and staff to congratulate themselves and take a well deserved rest… Think again!!!! 😅 That’s not how this great club works. It has only been 4 weeks since Coach Konstantin Bitter and his team finished their incredibly successful season but already they have begun preparations for 2024/25. Looking at how they can improve and optimise performance both on and off the court. In choosing Perfbook, as the team’s complete software solution, Allianz MTV Stuttgart have made a wonderful investment in the future. The STUTTGART 2nd team will also have a Perfbook account, allowing younger players to work like the Pro's and help their transition into the 1st team 👍 🔥 😎 For too long volleyball has been behind other sports in how it uses technology. But Perfbook is changing that!! 💻 📲 ONE APP FOR EVERYTHING. Our mission is simple... MAKE COACHES AND PLAYERS LIVES EASIER! We reduce work load and save you from wasting your precious time by centralising all team management needs into one place. Team diary 📆 unlimited video and document uploads (training and match) 📹 create video playlists, monitor fitness 📉, monitor mental wellbeing 📊, we do it all and much more! 😉 Thank you Coach Bitter and Allianz MTV Stuttgart in choosing Perfbook 🙏 We can’t wait to see what the team does next season!! 🤩 And we can't wait to work with more amazing German teams 🇩🇪 Deutscher Volleyball-Verband e.V. Request your free quote online 👉 https://lnkd.in/eTRjK9g7 or Email grant@perfbook.fr or Call for more information. 📞 : +33 (0)6-34-38-62-55 www.perfbook.fr #volleyball #volley #sport #sports #teammanagement #data  #sportsdata #coach #coaching #software #bundesliga

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With EURO 2024 GmbH 🌍❤️⚽️ on its way everyone is waiting for the first kick-off of DFB vs Scottish Football Association 🥳🎉 but I am equally eager to discover new TV commercials. 📺✨ As we look back at the history of the UEFA European Championship, there were many iconic TV commercials that did not only stay in our minds but also helped the brands to reach their goals! 🎯📊 Here are some of the top commercials that truly made an impact: 1️⃣ Nike - "Take It to the Next Level" (EURO 2008) 🎬 Directed by Guy Ritchie, this ad took us on a thrilling first-person journey through a footballer's rise to stardom. 📈 Over 50 million views on YouTube! 🚀 2️⃣ Carlsberg Group - "Team Talk" (EURO 2012) 🏟️ Featuring legendary football figures like Sir Bobby Charlton and Peter Schmeichel, this ad gave fans an epic pre-match pep talk. 👀 Viewed by 20 million people in the first week! 💥 3️⃣ The Coca-Cola Company-Cola - "Where Will Happiness Strike Next?" (EURO 2016) 🎉 This heartwarming commercial showed how football brings people together from all walks of life. 🌐 Garnered 30 million views across social media platforms! 🌟 4️⃣ adidas - "Create the Answer" (EURO 2016) 🌟 Starring football stars like Paul Pogba and Mesut Özil, this ad inspired fans to create their own destiny. 📲 25 million views on YouTube and counting! 🏅 5️⃣ Volkswagen - "Jump on the Wagon" (EURO 2020) 🚗 Featuring a humorous take on fans’ dedication, this ad resonated deeply with the audience. 📊 Reached over 15 million viewers in just two weeks! 🤩 Which one is your favorite? Share your thoughts in the comments below! 👇🔥 #EUROs #Football #Commercials #Advertising #Nike #Carlsberg #CocaCola #Adidas #Volkswagen #FootballFans #Marketing #SportsMarketing

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How (un)profitable are German soccer clubs?⚽️🇩🇪 The DFL has released the income statements of all 36 Bundesliga teams for the 22/23 season. Below are the numbers for the teams that played in the 1st division. Key facts: - 16 profitable - 16 lost money - 2 teams broke even (Leverkusen and Wolfsburg) Highest revenues: - Bayern: 812 mio € - Dortmund: 498 mio € - Leipzig: 396 mio € The average profit margin for Bayern is about 4%, comparable to the aerospace and defense industry (5%). The average profit margin across all public markets is 8.5%. If you want to know why Union Berlin and Freiburg have higher profits than Dortmund and Leipzig despite having significantly lower revenues, listen to this week's episode of our Weekly Sports Business Briefing. Follow me (Mark A. H.) for more content on sports business, athlete stories + my entrepreneurial take. Behind the Athletes Podcast Moritz Gessl Pia von Nell

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If creativity in athletic terms is about finding novel and useful solutions to problems experienced during a performance, then take a look at the short video below and tell me there is no such thing as DEFENSIVE creativity? My chat with FC Bayern München women's technical director, Dr Francisco de Sa Fardilha has taught me to view creativity far more widely, and it has changed my perspective. Creativity doesn't start only in attack. Thus we should promote and cultivate creative players all over the field in sport, through all kinds of creative, inspiring actions. Listen to this fascinating interview on Labours of Sport Coaching here: https://lnkd.in/erTk3Upc #coacheducation

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My writing... Lars Ricken is on the up, and Mislintat is back! Big changes at BVB & my deep-dive look at BVB's new technical director (Mislintat), and analysis on Sebastian Kehl: Former head of academy Lars Ricken has been appointed Dortmund's new CEO of sport and will therefore be among the top decision makers, he will take over from Aki Watzke, who will focus full-time on heading up the DFL from 2025. Former Arsenal head of scouting, Ajax sporting director Sven Mislintat's long-awaited return to BVB has been confirmed, the 51 year old has been appointed technical director starting 1 May. Current sporting director Sebastian Kehl will be working alongside (or to?) Lars Ricken and Sven Mislintat, for Kehl this change can be regarded as a demotion. The addition of Mislintat, who worked successfully at BVB between 2005-16, and brought in some of the best talents of the Klopp and Tuchel era, is undoubtedly a step forward for Die Schwarz-Gelben. During the Sebastian era there have been too many failed transfers; a lot of money has been spent but the transfers have mainly not convinced. The former great captain and midfielder has failed to stamp his authority in the position, and failed to give a direction to the club in the past two seasons. For a closer review of Kehl's performance, including some of the less effective transfers, here is a piece I wrote for German Football News: https://lnkd.in/e8MEeUsy As for Lars Ricken, I have interviewed and met Lars several times, Lars has headed up the BVB academy since 2008/9. In that time BVB have won the U17 German title 3 times and the U19 title 3 times. They are currently the record title holders alongside Stuttgart. The U23s also won three promotions and are doing well in the third tier (3 Liga), the highest league possible for a second team. The Dortmund-born striker made 340 BvB appearances, scored 57 goals 1993-2009, remember? https://lnkd.in/eTKvQMAs However the question also arises as to why in recent years have so few of BVB’s strong academy players manage the transition to the first team, instead leaving for other clubs and doing so well? Think Justin Njinmah, Chris Führich, Patrick Osterhage, Patrick Mainka, Lennard Maloney, Deniz Undav, and Ansgar Knauff and yes Antonio Ruediger. The big piece in the jigsaw is the hiring of former Mönchengladbach midfielder, Thomas Broich. He has newly been appointed from Hertha to head of academy. Hertha in recent years had a strong youth, winning the U19 title in 2018, runners up in 22 and junior Pokal 2015, 2016. Ricken, Kehl and Mislintat will share the squad planning responsibilities, and its a step in a new direction with leaders who are known. Edin Terzic, mainly on the back of the UCL semi qualifying, gets another season. For an in-depth look at Mislintat's BVB era, including signings, here is an in-depth podcast I did with "We Talk Ajax": https://lnkd.in/eXXZYmtM Video: UEFA Photo: My kit collection #benmcfadyean #dortmund

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The future of the football is here ⚽ After the adrenaline-filled semifinals, we are looking towards this weekend’s #EURO2024 final and deep-dive into Adidas #Fussballliebe. This football incorporates their proprietary “Connected Ball Technology”, which allows fans to have more in-play data such as ball speed or distance travelled. Data generated during the game is combined with #AI and delivered in real-time to video officials to aid their decision-making. Incorporating AI and other visual technologies has changed how decisions are made throughout the matches. Although the spirit is to provide officials with additional data for more objective, impartial decisions, there is controversy about how technology might be eliminating the “human element” in football, reducing the thrill of the game and disrupting the flow of the plays. What do you think about incorporating these technologies in sports? What is your favourite team to win on Sunday, Spain 🇪🇸 or England 🏴󠁧󠁢󠁥󠁮󠁧󠁿 ? Read more about the Fussballliebe here:

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During the current European Football Championship, many prediction games are once again taking place, in which not only soccer fans but also people who are not normally interested in soccer take part. But it is precisely these people who are often at the forefront of the prediction games and the supposed experts often fall short of their expectations. I spoke to rtl about this phenomenon. To watch the video, just follow the link. https://lnkd.in/eW-WjHu4

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Shimano with the sporting goods industry is taking a stance against physical inactivity. I am proud to see the results of our working group and the enormous reach we together have. Happy, to have personally contributed to this. The World Health Organization announced today that physical inactivity levels have reached an all-time high! Currently, 31% of adults and over 80% of adolescents are physically inactive. The biggest sports companies in the world have teamed up, among others Nike, Adidas, Puma, Decathlon, and Specialized. Together we commit to do our utmost to reverse the inactivity trend. Shimano one of the long-term partners of World Federation of the Sporting Goods Industry (WFSGI) has signed and committed. See below the quote from our president Taizo Shimano. “In today’s global society, physical inactivity has unfortunately increasingly become the norm. The trend in physical inactivity among adolescents and adults is a crisis, with profound implications for mental and physical health. The inactivity crisis cannot be solved alone. At Shimano, our mission is “to promote health and happiness through the enjoyment of nature and the world around us.” This is how people connect with our cycling and fishing components, and we are motivated to do all we can to live up to this mission. Tackling such a crisis requires every corporation to take responsibility to positively impact current and future generations. It requires the global sporting goods industry to work together and show our common desire for health and happiness. We are grateful to be part of the WFSGI and are proud to share the ambition for positive change with all corporations and organizations involved.” Follow the link to the complete statement: https://lnkd.in/eAPBV4Dd

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Yesterday, I had a great chance to participate in the Instagram creator event in Frankfurt. For athletes, thinking about their personal brand and leveraging digital channels to strengthen their presence has never been more significant. And who could tell you more about how to use Instagram properly than the CEO, Adam Mosseri ? We talked on stage about how sports and social media are interconnected and noted many similarities. I was happy to also show him my second home – the practice facility of Eintracht Frankfurt – before the start of the event. We even bumped into Philipp Westermeyer there 😜 On stage, we discussed which trends are currently happening on Instagram. Social media generally offers many possibilities for fans to interact, and Instagram, in particular, has developed various tools to do so: threads, stickers, votings. I feel like athletes should try to do more in this regard. Although it is probably impossible to act like content creators, adopting some of their approaches might be interesting. Ultimately, it offers much potential to build relationships with fans and give them a stronger feeling of belonging. Afterward, I got also asked which person’s Instagram account I would like to manage for one day and who I enjoy following. The answer to both questions is Rafael Nadal and David Beckham – both athletes I admire. On the one hand, because of their excellence in their sport. On the other hand, transferring this into content for Instagram is exciting because they are constantly engaged in various projects off the pitch. So, I’m taking home a lot of input. But that’s what the summer break is also great for 🙌

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