In this edition of ‘Let’s talk adtech’, we bring you a deep dive into programmatic TV advertising, how companies can foster inclusivity in adtech, a new study by Realytics showing how TV ads impact digital campaigns, and much more. ⤵ #adtech #programmaticTVadvertising #adtechnews
smartclip
Technologie, Information und Internet
Hamburg, Hamburg 9.284 Follower:innen
We are shaping the future of online video and TV advertising
Info
smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for the needs of European broadcasters and publishers — enabling media owners to implement smarter monetisation strategies. We are committed to delivering the most innovative ad experiences spanning in-stream, out-stream, addressable TV, connected TV, audio, and gaming — ultimately empowering brands with true cross-screen storytelling opportunities on all devices. Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Düsseldorf, Cologne, Gütersloh, Amsterdam, and Paris.
- Website
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http://www.smartclip.tv
Externer Link zu smartclip
- Branche
- Technologie, Information und Internet
- Größe
- 51–200 Beschäftigte
- Hauptsitz
- Hamburg, Hamburg
- Art
- Privatunternehmen
- Gegründet
- 2008
- Spezialgebiete
- online video, advertising, video, platform, addressable TV, out-stream, programmatic, audio, CTV, Connected TV, ATV, in-stream, privacy-first, identity und TV
Orte
Beschäftigte von smartclip
Updates
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Don't miss the new interview series by MICHEL JUVILLIER! Shoutout to our friends at Virtual Minds and RTL AdAlliance — always a pleasure to collaborate! #AdtechMadeInEurope
📈 Ad Tech Brand & Business Developer 📺 BtoB TV show producer 🎙️Podcaster Ex - MICROSOFT / Ex - LIBERATION 🏆Top 20 influencers 2024 on LINKEDIN France 🇫🇷; Content Marketing category (source : Favikon) -
😎 Un été sous le soleil de Cannes pour parler de l'avenir de la publicité TV... 📺 Durant tout l'été, je vous propose une série d'interviews réalisées durant le Cannes Lions International Festival of Creativity où, dans le cadre de ma collaboration avec Virtual Minds, j'ai pu interroger des acteurs de premier plan qui œuvrent pour l'évolution de la performance publicitaire digitale et de la publicité TV autour de différents items que nous découvrirons au fur et à mesure des épisodes. 🎤 Chaque semaine un invité différent : - Stephane Coruble, CEO de RTL AdAlliance (RTL Group) - Le 22 juillet - Fabien Magalon, CEO et co-fondateur de xpln.ai- Le 29 juillet - Bruno Latapie, General Manager France & Senior Vice- President de Dailymotion / SVP & Directeur général adjoint de CANAL+ BRAND SOLUTIONS (CANAL+ Group) - Le 5 aout - Steven Fitzgerald, Directeur général adjoint de Values.media – Le 12 aout 🎙 Cette semaine, à partir du 16 juillet, j'ouvre le bal avec mon ami et acolyte Hossein Houssaini qui, comme moi, via son entité Ho/Pe Advisory Ltd. , gère le business development de Virtual Minds pour le marché UK. 🎯 Nous évoquerons ensemble : - Nos rôles en tant que Brand & Business Development Representatives de Virtual Minds dans nos pays respectifs - Notre vision de l'évolution du marché de la télévision linéaire et du concept de "TV holistique" porté par Virtual Minds - Notre discours afin de convaincre les acteurs de la TV linéaire (diffuseurs TV, agences de publicité et annonceurs) de faire évoluer leur business model Un programme en collaboration avec Virtual Minds (ProSiebenSat.1 Media SE) et smartclip (RTL Group) Une série réalisée grâce au soutien et à la bienveillance des équipes de RTL AdAlliance. Merci à tous ses membres et en particulier : Carine Jean-Jean Joline Langfritz Erell Kerangueven Alexia Monteiro Laffitte Jean-Baptiste Moggio Enfin, un grand merci à l'équipe de Virtual Minds pour sa confiance pour élaborer ce programme et pour avoir fait de Cannes Lions 2024, un grand moment professionnel et personnel. Merci en particulier à : Anna Lena Schenk Marius Leichte Dirk von Borstel Thomas Peruzzi Post production : Ilona Ngo Biem / Afffect Media Merci à elle pour son talent, sa rapidité d'exécution et sa patience 😉 Bande annonce réalisée par Lucie J. /JUVILLIER CONSEIL
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🌈 June might be over, but that doesn’t mean we can’t take a moment to reflect on the initiatives we introduced for Pride Month 2024. ➡️ https://lnkd.in/exRSE7ME #PrideMonth2024 #DiversityandInclusion
smartclip celebrates Pride Month 2024
https://smartclip.tv
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"Rather than rigidly following standard procedures, we have the courage and drive to constantly adapt our products and processes to fit our circumstances and our clients’ requirements." - Ekaterina Beck, Business Product Manager - Supply That sums up the attitude of our Advertising Platform Department pretty well. Interested in joining the team? Apply to become our Business Product Manager - Adtech, today 👇 https://lnkd.in/g9AjdQfq #adtech #partofrtl #hiring
Business Product Manager (f/m/d) - AdTech - smartclip Europe GmbH
careers.smartclip.tv
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Interesting findings from Yospace’s latest article that underline the benefits and complexities of streaming and monetising live sports events. #adtech #SSAI #targeting
Tensions were higher than ever in the Euro 2024 semi finals. And when England scored a 90th minute winner, the boost in resulting ad views was huge. https://lnkd.in/eRHNKm2h Our latest streaming and advertising trends from the tournament demonstrate the importance of having adtech that can handle one-to-one addressability during massive, sudden traffic peaks. #dynamicadinsertion #ssai #ctv #euro2024 #streaming #advertising
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Cannes Lions Festival was not the only event that brought major players in the media industry together last month. Before the festival, we hosted our clients and partners in the Netherlands for the 2024 edition of our Product Advisory Board (PAB) event. The event serves as an opportunity for our clients to shape our product roadmap, discuss industry trends, and share updates from various European markets. Read more about PAB 2024 ➡ https://lnkd.in/g3tffpg4 #PAB2024 #adtech #knowledgeexchange
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Looking for your next role? Here are the top three responsibilities you’d have as our newest Technical Product Owner: ✅ Take ownership and further develop our micro-services ✅ Collaborate to design and implement new functionalities and architectural changes ✅ Specify system requirements and define work packages taking internal and external dependencies into account Sounds like you're cup of tea? Apply below 👇 https://lnkd.in/gymvFRHm #hiring #partofrtl #adtech
Technical Product Owner (f/m/d) - smartclip Europe GmbH
careers.smartclip.tv
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🌈 Pride month might be over, but the work towards a more inclusive workplace should continue all year round. Christian Osterhues, VP People & Culture, and Shira Leffel, VP Marketing & Product Education at smartclip, shared some actionable steps that any company can implement to drive meaningful change beyond Pride Month. Read more (in German 🇩🇪) ➡ https://lnkd.in/esdFdbjs Thank you, HORIZONT, for giving us a platform to discuss this important topic. #diversityandinclusion #inclusiveworkplace #allyship
Jenseits des Pride Month: Wie Adtech-Unternehmen nachhaltigen Wandel fördern können - HORIZONT
horizont.net
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Let’s give a warm welcome to this month’s new hires, Christoph Werner and Kavya Sahithi Kanmuri. Welcome to the team – we’re very happy to have you on board! Swipe through below to meet our new hires. 👇 Learn more about our open roles and life at smartclip ➡️ https://smartclip.tv/jobs/ #adtech #partofrtl #hiring
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Since innovation doesn’t always go as planned, our postmortem process is key to helping us stay productive and forward-moving. Along with streamlining our processes, it also builds upon our fail-friendly culture — one of our key business principles. Learn more about our postmortem process from Tobias Wolff, VP Engineering at smartclip ➡ https://lnkd.in/gMbquE7G #Adtech #TechCompanyCulture #PostmortemProcess
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