RTL AdAlliance

🔊 “I feel like I've been in three different companies over these past 10 years”, says our Senior Brand Director Jean-Baptiste Moggio, or JB as most of us call him, in the latest episode of RTL stories – The podcast.   🚀Jean-Baptiste shares his incredible journey within the RTL cosmos over the past 10 years: From the humble beginnings at IP Network to RTL AdAlliance today!   🦁 He also discusses cultural differences in European countries, the role of data in advertising, the RTL Beach during the Cannes Lions Festival, and the upcoming TV Keyfacts.   🎧 Ready to find out more about Jean-Baptiste Moggio and us at RTL AdAlliance? Here is the full episode: https://lnkd.in/gxhusJgB   #RTLstories #partofRTL

💡 Wondering about the performance of ads in news editorials? We're proud to collaborate with many renowned news brands supporting democracy like The Guardian, The BBC, Le Figaro, NZZ, STERN, ntv, and many more. 🔎 Hence, we took a closer look at the recent Ad Alliance study 'No hard feelings – News as emotional superfood' on ad and brand perception in news environment.     ⚡ News sites are used in an open-minded, attentive manner. Advertising is a natural part of this environment fulfilling various functions like #safety⚓, #expertise 🧠 and #relief 😌.   💪 The study showed that news sites are a reliable advertising environment, because no distinction is made between emotionally charged environments ("bad news") and generic, factual environments.   🌟 Placing ads in news environments actually has a positive effect on the majority of brand attributes. Remarkably, this effect held true regardless of whether the news was emotionally charged or fact-based, and across all different (test) brands - including #FMCG and #finance.      Contact us for more! #research #ntv #stern #news #advertisement

📺 Unlocking European media with great ads 📺 To compete globally, European TV and media have to collaborate across markets, innovate tech- and sales processes, and promote its strengths boldly. A free and independent European media industry is the backbone for information and entertainment “made in Europe, for Europe”: Engaging shows, fiction and documentaries, great sports, trusted news. All that is funded by amazing ads. In recent years European media houses have however found themselves in stiff global competition. Nevertheless, European media is as strong as ever. Especially European TV is an integral part of people’s lives: Europeans watch over 3 hours of TV per day and TV accounts for 51 percent of video usage across the continent — live and time-shifted. We at RTL AdAlliance seek to step up to bring European media together, simplify ad buying for global brands, and support great media made for Europe. Together, advertisers, agencies, sales houses and media create one virtuous circle of entertainment and information. Read more here: https://lnkd.in/eGuxM8qK #EuropeanMedia #Advertising #RTLAdAlliance

We are thrilled to announce that our SME Business Unit is partnering with FLYERALARM Digital to offer Addressable TV (ATV) advertising! 🎉📺 With this new service, SMEs can quickly and easily book and manage ATV campaigns using an intuitive self-service configurator. Addressable TV ads offer the perfect solution to stand out and place advertising messages where they are the most impactful — on TV. A particular advantage of ATV advertising is its attractive price-performance ratio, making TV advertising affordable for SMEs. Customers also benefit from the ability to precisely define their target audience. Depending on the broadcaster, different target groups can be addressed based on gender, age, geo data, and other characteristics. Please find out more: https://lnkd.in/d3An7ppZ #FLYERALARMDigital #RTLAdAlliance #ATVAdvertising #SME

🌴 Relive the Magic of Cannes Lions 2024 at RTL Beach! 🏖️ 🦁 Missed out on RTL Beach this year? Or were you there and are still craving more? Open the RTL Beach treasure chest on our website now! 🎁 Our final review with all the highlights and background info awaits you, packed with captivating photos, thrilling videos, and so much more: https://lnkd.in/eHJB-3i3 #CannesLions2024 #RTLBeach #stayforRTL #PartofRTL

You came for the festival. But you stayed for the RTL Beach. 🏖🦁💗 What an incredible week it has been on the RTL Beach at the Cannes Lions International Festival of Creativity, but you can see for yourselves! Even though we had an incredible programme with amazing speakers, some of our most cherished memories happened outside of that: the German AdAlliance supporting Die Mannschaft in full football gear, watching the Olympic flame walk down the Croisette, dancing the night away during our incredible RTL Beach Party, taking photos on the RTL cubes in the sand or trying on the sparkly Super Bowl Rings of Justin Reid. Moments we won’t forget. We are already looking forward to coming back next year. Thank you to everyone who joined us on the RTL Beach, and we can't wait to see you again next year to create even more unforgettable memories! ✨🎉 #RTLBeach #CannesLions #Grateful #Innovation #Creativity Carine Jean-Jean Stephane Coruble Dr. Oliver Vesper Kathrin Müller Arnaud Debia Isabelle F. Dirk von Borstel Michael Schleusner Romain R. Aladdin Serraoui LEMEUNIER DAVID Louise Ekland Océane Gauchet Jan Kappel Rosalie Guilloux Joline Langfritz Julia Crammond Gitta Stein Emmanuelle Lacaze Philip Hodgkinson Adam Stark Laura Hunter Philippe Paget DAGMARA SZULCE Ludivine Saint-Yves Lars-Eric Mann Marco Gijsen Frank Vogel Ton Rozestraten Maxime ANDRE Justin Lebbon Rhys Nölke Daniel Knapp Karine Jeandeau Victoria Kristiansson Alexia Monteiro Laffitte Erell Kerangueven Emilie Demarquay Isa Kurata

Join us at the MAD//Fest in London 🙌 From July 2 to 4, RTL AdAlliance will have a VIP rooftop at the MAD//Fest, and we are looking forward to welcoming you! 📢 We will take to the stage on three occasions: 1. July 2nd at 4:55pm - Digi-Stage Sebastian Busse, Director Partnerships Development will talk about balancing linear and connected TV. 2. July 3rd at 12.10pm - Female Leader Stage Our VP Communications & Branding Carine Jean-Jean will talk about her experience as a female leader. 3. July 3rd at 3.55pm - Hexagon Stage Jean-Baptiste Moggio, our Senior Brand Director talks about media's virtuous circle on the role we play as RTL AdAlliance Don't miss out and see you there! #RTLAdAlliance #PartofRTL #Advertising #MADFest #Speaking #media

🌴 🦁 Cannes Lions is always the opportunity for us to be at the heart of the industry, to feel the pulse & what’s shaping the future. At RTL Beach, we bring together many bright minds of the advertising industry to discuss strategies and trends. 💡 Now you have the fantastic opportunity to re-watch our 2024 Cannes Lions panels! Go to our website to check out the amazing content and lineup of this year - talking AI, sports, the future of TV, and more: https://lnkd.in/eTxmSwzG! ✨ Ready to get a glimpse of what's in store for you? Here are three of the many panels that got the audience hooked at the beach: 1️⃣  Wonder which tasks AI will or is already taking over in media agencies? How AI impacts advertisers and media vendors? Watch: "Navigating the Era of AI: Reshaping Advertising and Media Agencies" 2️⃣  What sets sports advertising apart from other contexts? How to select the right sport, team, or event for advertising? Find out more about game-changing strategies and insights shared by industry experts in: "Game Changer: Decoding the Value and Challenges of Sports Advertising" 3️⃣  What does it take to win a lion at Cannes Lions? And should it be a goal for creatives and brands? Re-watch what leading creative agencies had to say during: "Should you want to win a lion?" 🔥 Visit our website now to get the latest RTL Beach insights 2024! #CannesLions2024 #AI #sports #tech #RTLBeach #stayforRTL #PartofRTL, Stephane Coruble, Dr. Oliver Vesper, Eva Simone Lihotzky, Toby Hack, Shelly Palmer, Pedro L. Rodriguez, Jean-Baptiste Moggio, Matthew Van Houten, Lisa Rosenberg, Don McGuire, Justin Lebbon, Adam Morgan, Sasan Saeidi, Léoda Esteve

We can’t believe we’re already at the end of day 4 😳 Another amazing day on the beach with a very special highlight! We’ve had the incredible pleasure of talking with Justin Reid, 2-time Super Bowl Champion with the Kansas City Chiefs and Lara Krug, one of the most influential women in sport! 🏈 Each year, we are humbled by the Tribute from ACT Responsible, who have given out their trophies for the most outstanding responsible ads. This entire week, people could vote in the #palais of the Cannes Lions International Festival of Creativity for their favourite creatives who were awarded today on the #RTLBeach. We wanted to take this moment and thank our incredible production crew, who have been enabling us to share with you these photos and videos all week long. Well actually, crew is not quite right, seeing that they are “only” two hyper-talented creatives who are working incredibly hard, fast and dedicated! Aladdin Serraoui and Romain R., you rock! 🙌🏻 Check out our website, as we are uploading all our panels for you to review! 🔂 https://lnkd.in/eGyP3ARi

🌴🏈 Exciting news! Join us for a captivating discussion on the NFL's growing presence in Europe, with two special guests from the two-time Super Bowl Champion: the Kansas City Chiefs! We are thrilled to welcome Super Bowl Champion Justin Reid and EVP of Marketing & Media Lara Krug to the RTL Beach! Lara Krug, one of the most powerful women in sports marketing, will provide insights into the Kansas City Chiefs' growing success, both nationally and internationally. Together with Justin Reid, we will discuss how athletes continue to prepare for sustained success at the highest level. When the Kansas City Chiefs won the Super Bowl this year, RTL Deutschland achieved a remarkable market share of 38.6%, particularly impressing viewers aged 14 to 59 with an audience share of 53.7%, and an astounding 65.8% among the 14- to 49-year-old. These record-breaking numbers signify the tremendous success of the entire NFL season on RTL, surpassing previous seasons and attracting more viewers than ever before in history. Don't miss these insights into the expansion of the NFL in Europe and RTL's involvement in this success story! #RTLBeach #stayforRTL #RTLAdAlliance #PartofRTL #RTL #NFL #NFLinEurope #KansasCityChiefs #CannesLions2024, Lara Krug