ParshipMeet Group

A huge shoutout to our brand and creative teams who are airing their newest #tv spot for #LOVOO today. ✨What is so special about it? The entire campaign has been produced #inhouse by our colleagues. Congrats! The spot can be seen throughout July on nearly the entire German ProSiebenSat.1 Media network. It tells the story of a couple meeting on LOVOO and then in real life for the first time, celebrating the beginning of relationships both in the digital and physical world. Let’s celebrate new starts together and let’s celebrate #love! 💛 #teamlove #tvspot #marketing #campaign

Join us in "Lovetopia"! 🏹❤️ As a globally active company in the digital sector, it is a matter of course for us to use progressive #technology to optimize creativity and productivity in the marketing measures of our brands and – where appropriate – on our platforms. We believe in the potential of #AI to enhance #efficiency and quality, hand in hand with human expertise. In the newest campaign for our brand #Parship in Germany, AI allowed us to create a world full of #love and appreciation for each other. In “Lovetopia” protagonist Amor, the roman god of love, faces the challenges of our society – and does his best to turn them into a colorful utopia. Besides greenscreen scenes with Amor, shot under the direction of Annegret von Feiertag, and most of the corresponding music, everything you see in the video is AI generated. This would not have been possible without the expertise of 27 Kilometer Entertainment GmbH. Thank you! But don’t be fooled: A high proportion of AI does not mean that only limited #human work is required. Our brand team gave it all to make sure that the whole process as well as visuals and messages are spot on. We are convinced that AI’s full potential can only blossom in the hands of responsible people. Watch the video here (German voice over only): https://lnkd.in/gBHrr2cm #artificialintelligence #marketing

New inspiration, getting in close touch with tech trends like #AI and #ConnectedTV, and great networking with colleagues and partners in the U.S.: The #MAU2024 in #LasVegas was quite a trip to remember for our dear colleagues from #Dresden Pierre Strubelt and Mario D..

It was a pleasure, Michael Fritz and Viva con Agua ❤ and 💧 for everyone! #WaterIsAHumanRight #TeamLove

Happy 31st birthday, #WorldWaterDay! 💧 For over three decades, #UN Water has been reminding us every year that millions of people around the world do not have access to clean drinking water. This year, we are joining in and support World Water Day with our #Parship brand and our friends from Viva con Agua with a joint #OOH campaign. Because we think: #Love and #water are for everyone!   Donate, if you can, at www.waterisahumanright.de   #TeamLove #Waterisahumanright #OneTomorrow

Today is not like any other day at #ParshipMeetGroup. After more than 15 successful years with our company, our CFO and COO Henning Rönneberg will be leaving ParshipMeet Group on April 8 at his own request and on the best of mutual terms. Henning joined #Parship in 2008 as CFO and has been CFO of the newly formed ParshipMeet Group since 2020. Last year, he became COO of our Group as well. During this time, so much has been accomplished: The former one-brand company Parship thrived, and we became one of the world’s three leading international #OnlineDating companies operating eight brands worldwide. Revenues increased from EUR 54 million to EUR 434 million, our wonderful #TeamLove grew from 169 to 535 colleagues – and countless singles have found #love through one of our apps. We will miss Henning’s entrepreneurial spirit and tireless #commitment for the company and for our #TeamLove as well as his likeable nature, his humor, and the many shared moments over time. Thank you, Henning, it’s been a blast!

#Love and #water are for everyone - that is our deep conviction! Therefore, for this year's #WorldWaterDay, our #Parship brand is joining forces with our friends and neighbors from Viva con Agua to campaign for clean drinking water for ALL people worldwide. You can now check out the campaign on nine sustainably produced PoolOne Giant Media GmbH posters in Parship's hometown #Hamburg as well as in #Berlin and #Cologne. In Hamburg, the campaign is getting additional reach today with 10-second spots on Ströer SE & Co. KGaA's 165 Public Video City Towers. Share the campaign and donate, if you can, at www.waterisahumanright.de #TeamLove #Waterisahumanright #OOH #WorldWaterDay #OneTomorrow

„AI as kind of a colleague.” Our CMO Herbert Murschenhofer gives German marketing outlet absatzwirtschaft insights in how we at #ParshipMeetGroup use AI in marketing, e. g. display marketing, paid social media, #SEO or design. He also speaks about potential legal and ethical risks and explains why he is convinced that the best way to integrate #AI in the future is to let it go hand in hand with #human expertise. Read the full interview here (German only): https://lnkd.in/gM_EjTey #marketing #artificialintelligence

🎧 Our podcast tip for the weekend: For the second time, our CEO Marc Schachtel was a guest on the podcast "Wie ist die Lage?", a co-production of Gute Leude Fabrik GmbH & Co.KG, Hamburger Morgenpost (Morgenpost Verlag GmbH) and ahoy Radio (German only). In conversation with Lars Meier, Marc gives insights into how #OnlineDating has changed in recent years, how we want to ensure more authenticity with the #HealthyDating movement of our #Parship brand and what differences and similarities there are between German and American singles. And because this is a real Hamburg podcast, Marc not only reveals why Hamburg is the German capital of love, but also which recent event, together with several ten thousand other Hamburg residents, has really warmed his heart. #CapitalOfLove #TeamLove

This year’s DecompileD Conference, a conference by developers for developers in #Dresden, is just around the corner and our dear colleagues from our brand #LOVOO will be part of it as a premium sponsor with a team and speakers. So come by on March 8, be part of this great event, learn more about mobile development, #cloudsolutions, and machine learning, and get connected! More information: https://decompiled.de/ #mobiledevelopment #machinelearning #conference #developer #teamlove