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Join us in "Lovetopia"! 🏹❤️ As a globally active company in the digital sector, it is a matter of course for us to use progressive #technology to optimize creativity and productivity in the marketing measures of our brands and – where appropriate – on our platforms. We believe in the potential of #AI to enhance #efficiency and quality, hand in hand with human expertise. In the newest campaign for our brand #Parship in Germany, AI allowed us to create a world full of #love and appreciation for each other. In “Lovetopia” protagonist Amor, the roman god of love, faces the challenges of our society – and does his best to turn them into a colorful utopia. Besides greenscreen scenes with Amor, shot under the direction of Annegret von Feiertag, and most of the corresponding music, everything you see in the video is AI generated. This would not have been possible without the expertise of 27 Kilometer Entertainment GmbH. Thank you! But don’t be fooled: A high proportion of AI does not mean that only limited #human work is required. Our brand team gave it all to make sure that the whole process as well as visuals and messages are spot on. We are convinced that AI’s full potential can only blossom in the hands of responsible people. Watch the video here (German voice over only): https://lnkd.in/gBHrr2cm #artificialintelligence #marketing

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