Miles & More GmbH

"Journey of Enrichment" 🗺 This was the theme of our Company Offsite we recently held with 250 of our employees. Because at Miles & More we aim to enrich every journey, every customer and our every day of work. Through dynamic workshops and powerful presentations, we explored our strategy 'Shaping Loyalty for Generations to Come', customer centricity and agile working. This event was as much about our dedicated employees as it was about our valued Miles & More members. Our leadership team - Gerald Schloegl and Johann-Philipp Bruns - presented the strategy through powerful visuals and metaphors, taking us on a special journey to explore the true meaning of loyalty today and tomorrow. 🙌🏻   The star 🌟 of the day was the "ampersand" (&) symbolising the magic of merging perspectives and building connections across issues, people and teams. Interactive workshops, team building, Q&A sessions and collaborative sharing all played a part in making the day a success.   We also celebrated four employees who had been with us and the Lufthansa Group for 25 years and bid a heartfelt farewell to Cornelia Sippel, our long-time Event Manager, who will end her illustrious 34-year career this year. The evening ended with a BBQ by the Rhine in Mainz, followed by a night of music and celebration, true to the spirit of our company.   Many thanks to our hosts, Luca Einloft and Bastian Neumann-Semerow, who hosted us with charm and enthusiasm. Here's to enriching journeys together! ✈✨ #milesandmore #teambuilding #customercentricity

This week’s content is all about giving back: As one of Germany's most popular loyalty programmes in the aviation sector, we are always looking to enhance the benefits we offer to our valued members. To make our most popular reward even more accessible to our community, we have developed a new product: the Community Award Flight 🎁✈ This exclusive flight, which can only be booked by our members and redeemed with miles, is our way of rewarding the loyalty our members show us.   The first Community Award Flight will depart from Munich to Cape Town on November 17th! 🦁 At one of the best times of the year, members can enjoy a trip to the South African metropolis for 60,000 miles in Economy Class 90,000 miles in Premium Economy Class and for 150,000 in Business Class. Starting today, members can enquire using this form: https://lnkd.in/dwh5-W-S   The Community Award flight to Cape Town is the start of a new pillar of our loyalty programme, with more destinations to follow. 🌍💙   #milesandmore #travel #customercentricity

Can we take customer loyalty and retention to the next level? - Yes, we can! 💪🏻 Newly registered members of our loyalty programme in Germany are now welcomed with personalized videos via email, making their onboarding experience truly unique. Our colleague Bastian Neumann-Semerow recorded 850 common German first names for their “Hallo” - what a number! 🙌🏻   So why personalized videos, you ask? They increase engagement, improve retention by making Miles & More members feel valued, and drive better response rates and conversions. Personalized videos offer increased engagement by attracting attention and keeping viewers engaged, fostering a deeper connection with our brand. This innovative approach was developed with our partners SEEN and SYZYGY supported by our IT, Digital Touchpoint, Analytics and Marketing teams: special thanks to Lena Stenger, Kristin Moser and Wolfgang Neikes for their dedication and contribution to this project. 🤝   After joining our loyalty programme, new German-speaking Miles & More members receive a welcome email with a link to their own special welcome message. We've already generated around 4,000 videos after the start mid of June - all fully automated! 🚀   #milesandmore #customercentricity #loyaltyprogramme

📣 The new Miles & More Update Video Q3 is here! ✨   This time our colleague Bastian Neumann-Semerow takes you on a journey through the world of Miles & More. From Cape Town to Munich to Tanzania. - there are exciting things to discover. Did you know that Miles & More offers an exclusive flight for their members? Find out how you can be part of it. All this and more in the new Miles & More Update Video.   Watch the video here: https://lnkd.in/eY5rvzPQ   For more videos from the world of Miles & More, click here: https://lnkd.in/e4dZ2TYx   #milesandmore #milesandmoreupdate #customercentricity #loyaltyprogram

Redefining the travel experience with Flughafen München and Lufthansa 🚀 Miles & More becomes the loyalty programme at Munich Airport. Members can now earn and redeem miles in around 40 shops, to make every step of their journey more enjoyable. 🧳 The collaboration between Miles & More GmbH, Flughafen München GmbH (FMG) and Lufthansa improves the travel experience with a comprehensive range of offers across the travel chain and retail sector. From 1 July, to celebrate the 21st anniversary of the Lufthansa and FMG partnership and the joint operation of Terminal 2, members will be able to earn 21x miles for two months. This milestone underlines our commitment to providing exceptional value and convenience to our Miles & More members at the new Munich Loyalty Hub. In addition to earning and redeeming miles, members also benefit from other promotions such as mileage vouchers when logging on to the airport's Wi-Fi and personalised offers to make travelling even more enjoyable. "We are delighted to be Munich Airport's loyalty programme and to be able to further enhance the travel experience for passengers," says Johann-Philipp Bruns, Managing Director of Miles & More GmbH. "With more than 30 years of experience in the loyalty sector and over 25 years in the retail business, we understand the needs and requirements of the target group and together we will improve the travel experience for visitors at Munich Airport." 🛫🌍 More info at https://lnkd.in/edfiqk-e or https://lnkd.in/e3wTbkMC #milesandmore #munichairport #lufthansa #loyaltyprogramme #collaboration

Do you know what your colleagues are working on right now? 🧠 To keep our employees informed about ongoing projects in other teams, the second annual CollabCon 2024 took place yesterday at Miles & More GmbH. Teams from across the business from Program Development and Marketing to Analytics and Retail presented their projects, from advanced customer journey mapping to innovative loyalty integration tactics and gamification in marketing.   The workshops focused on key topics such as member onboarding, reactivation and early development, Worldshop customer journey mapping, digital experience vision and providing a deep dive into different strategic initiatives. The day was not only about sharing knowledge, but also about fostering a culture of collaboration and openness that drives innovation and our teams forward.   Interested in a career at Miles & More GmbH? Find out more about job opportunities at https://lnkd.in/ez59kVY2 Let's innovate together and shape loyalty for generations to come!   #milesandmore #customercentricity #workingatmilesandmore

In order to offer our members the greatest added value with our brands and offers, it is essential that we know our members and their needs. For this reason, we celebrate Pride Month by inviting queer bloggers and speaking with them about what is particularly important to queer people when travelling. We were happy to welcome Roxanne Weijer (Rox) and Stefan and Sebastien from the Nomadic Boys and listen to their unique perspectives on travelling as members of the LGBTQ+ community. All three are globetrotters who use their blogs to take their readers on a journey with them. 🌍✈️   Since not every country is queer-friendly, travelling can be challenging and needs proper preparation. “It is still illegal in over 75 countries to be queer”, says Rox. This poses a number of challenges for queer travellers. Sebastien and Stefan add: “We need to check if a country has any anti-gay laws, how conservative society is there, are public displays of affection OK, can we share a double bed in a hotel, are there any queer-friendly spaces, etc.” However, all three stress it is important to them not to entirely avoid countries that are less queer-friendly.    Find out where they like to go on holiday, how they plan a trip and what their most memorable trips have been: https://lnkd.in/eHCJyUDD #milesandmore #pride #diversity

Diversity at our core 🌈 - This June, Miles & More GmbH is using its voice to celebrate pride. "With around 36 million members from 245 countries in our loyalty programme, diversity and inclusion are not only part of our corporate culture, but an integral part of our daily business," says Gerald Schloegl, Managing Director of Miles & More GmbH. "Our Miles & More brand brings people together around the world and creates a community of like-minded people who share an interest in earning miles and travelling. Openness, tolerance and diversity are essential".   We are committed to supporting our LGBTQIA+ employees and fostering a workplace culture that embraces diversity and inclusivity. That is why we are supporting Pride demonstrations in Munich, Berlin, Cologne and Frankfurt in the coming weeks. 🙌🏻   #milesandmore #diversity #pride Charta der Vielfalt e.V.

Kick it like…Lufthansa Group! ⚽✈   Euro 2024 kicks off this week: Before the pros play their opening match at the Allianz Arena in Munich on Friday, we have already warmed up! Last Sunday the first Lufthansa Group Football EURO Championship took place at the sports centre of FC Sportfreunde Schwaig 1913 e.V. in Munich/Oberding.   A total of 32 teams from all over Europe played in 6 groups, with the winner being determined in a knockout round. 🏆   Miles & More GmbH took part with two teams: 22 colleagues from different departments came together to get the ball into the net. Even if we did not win, everyone had a great time at the tournament and, most importantly, we created real #teamspirit. 💪   The event not only increased our excitement for Euro 2024, but also strengthened the bonds within the group through the off-field networking opportunities. 💙 Thanks for the great organisation, Lufthansa Aviation Training Group and Lufthansa City Airlines, it was great fun!   #milesandmore #insights #workingatmilesandmore

On Wednesday, the J.P. Morgan Corporate Challenge took place in Frankfurt and motivated Miles & More GmbH runners were there too! 🏃♀️🏃♂️ On a total distance of 5.6 kilometres, more than 60,000 participants from more than 2,000 companies and organizations created a lot of positive energy and #teamspirit. As a reward, there were delicious cool drinks and good food for everyone after the run. 🍕   Team events like this, away from the daily work routine, not only strengthen the team but also promote one of our corporate values: passion. We saw a lot of that and are delighted with the great performance of our team!✨   The popular corporate run supports the Laureus Sport for Good Foundation Germany, Austria and the Deutsche Behindertensportjugend. 💙 We are happy that we could contribute to this good case.   #milesandmore #insights #jpmcc