air up®

Why Kids Are Loving air up! 😍💧 Grayson, a sixth-grade student at St. Johns Country Day School in Orange Park, Florida, U.S., recently reached out to us with a handwritten letter for a class project about inventors and scientists. He chose air up® because we are "innovative and incredibly useful to encourage drinking water." 🥹 Statements like this, make me extremely happy because children are particularly vulnerable to what the food industry sells. For example, just one sugary drink a day can increase a child’s risk of obesity by 60%. → in 2022, 9% of 5-9 year olds in NZ drank 3 or more fizzy drinks per week. So kids can handle a lot less sugar than we might think, making our mission at air up even more crucial. 🥤 Yes, we also receive feedback from annoyed parents who don't want to purchase another water bottle for their kids or find it tiring to clean their kids' bottle every day. I understand that concern. However, I still believe it's a fair trade-off if we make their kids WANT to drink more water and thereby contribute to their health. (Also: cleaning always sucks. We're working on making it less of a hustle!) 💧 But back to Grayson: Making the effort to write a letter should be rewarded. So we recorded a video message to thank and encourage him. But that’s not all - we also contacted Grayson’s science teacher, Tina, and sent an air uppie with enough bottles and pods for the entire class to surprise him. 🤩 What can we learn from this? ➡ Engaged and inspiring teachers like Tina are invaluable 💜 ➡ Handwritten letters are a beautiful and meaningful way to connect 💛 ➡ The kids are alright 💚

🌍💧 Join Us in Supporting a Healthier Future! At air up, our mission has always been to revolutionize the way we hydrate, making it healthier and more enjoyable. Today, we want to draw your attention to an important cause that aligns with our values: the #KickBigSodaOut petition. 🌟 We’re BIG fans of this initiative by Vital Strategies. Even though it's not affiliated with #airup, we wholeheartedly support its goal: to reduce the (omni)presence of sugary drinks, especially in the context of major events like the #Olympics. The petition advocates for a healthier environment by urging the Olympics to drop Big Soda sponsorships, promoting better hydration and healthier choices for athletes and viewers alike... And so do we! 💬 Spread the word: Share this post and talk about the petition (in the comments) with your network. Together, we can make a difference for a healthier future. Let's #KickBigSodaOut and support the movement for better hydration choices at the Olympics and beyond!

Why the air up facelift made me cry... 🥹 💛 Three years ago, we began crafting the first true visual vision for air up® in a small team, most often a discussion between Toma, Jaro, and myself. We collaborated intensively, building countless Miro boards. This vision started to come alive with our initial rebranding, but it had its limitations. We struggled to fully translate it into a holistic communication (imagery, texts, etc.) due to limited capacities and the constraints of our webshop setup. Fast forward three years, after another rebranding project (DARWIN) and the even bigger webshop project (REBOOT), I finally saw this vision come to life during one of our internal meetings. The team presented mock-ups of our new webshop (see images above), and yes, it brought tears to my eyes. Seeing the puzzle pieces fall into place and witnessing the team's hard work paying off was incredibly rewarding. 🙏 The implementation of these two projects has been and will continue to be a step-by-step process, but we now have the first version live on all our web pages. So, I can finally say: go to www.air-up.com and check it out. 👈 The best thing about it: it is only the beginning. The more features will be implemented, the more our webshop will look like the mock-ups in this post. There were so many people involved in making this happen, and I can’t mention everyone in this post. I will comment below to acknowledge all those who contributed to this significant milestone. 🏆 However, special thanks go to all the amazing creatives who brought project DARWIN to life (both on the brand comms and tech sides), giving the air up soul a face. As a designer, seeing so many talented creatives in the company makes my heart sing. ❤️ Huge thanks to the incredible tech team for bringing project REBOOT to life. Your dedication and countless hours of work have made our new webshop more efficient than ever and provided the structure for air up to finally show its full potential. We’ve never had a more professional project setup and execution. Having a tech team like this in physical product company makes me feel we can compete with any Silicon Valley startup. 🚀 And lastly: thank you Patric for taking a leap of faith in air up and bringing fresh perspectives and a lot of amazing techies to #airup.

We are thrilled to be included as one of the five German sustainability startups to watch in 2024 by IMPAKTER. It's exciting to be featured together with eevie, ecolytiq, Heatrix & NexWafe. This is a journey. Every bit matters - and we're on it! 💚 💛 💜

CEO: Moment, ich brauch ein ganzes Team für Influencer Marketing? Head of (Influencer) Marketing: Ja klar! Hier ist der Detailplan wie wir das Team aufbauen: 📜 ✍️ Ein fiktiver und total realistischer Dialog 🤖 Das offene Geheimnis der Industrie: langfristiger Erfolg geht nur mit → einem Top Team → einer guten Strategie  → realistisch gesetzten Zielen → und dem dafür passenden Budget → plus, einer datengetriebenen Exekution Okay, langsam - wie geht man das überhaupt an? Diese beiden Influencer Marketing Expertinnnen spillen nächste Woche den Tea: Jessica Huber Team Lead Influencer Marketing CEE bei air up® Eva Schumacher, Head of Social Media & Influencer Management bei BEARS WITH BENEFITS® With Benefits Wir hosten eine Expert Session und besprechen wiedermal die wirklich wichtigen Dinge, von Recruiting über Leadership bis zu den richtigen Zielen: → Wie groß sollte das Creator-Portfolio eines Mitarbeitenden sein? → Und was sind passende Ziele für jede Mitarbeiterin? → Wie baut man ein internationales Team auf - zentral, regional oder lokal?  → An wen sollte das IFM Team eigentlich reporten? → Was verdienen Influencer Marketing ManagerInnen überhaupt? → Auf welche Hard und Soft Skills muss man im Recruiting achten? Natürlich wie immer: No Slides, No Bullshit - dafür mit Q&A und echten Insights. Wenn ihr dabei sein wollt -> Kommentar, DM oder via Link.

Von der ersten verkauften Flasche bis zur nachhaltigen Pro­duktion in Europa: Toma Perret, Head of Global Brand Strate­gy, gibt Einblicke in die Erfolgsgeschichte und Zukunftspläne von air up®.

2:0 for Startups 🏆 At this year's Startup Night Ingolstadt, hosted by the Center of Entrepreneurship at Technische Hochschule Ingolstadt, Andreas Fraas, Team Lead IP at #airup, was the featured guest in the Fireside Talk. Granted, it was a tough timeslot, as it coincided with the soccer match between Germany and Hungary, but fortunately, people were highly interested and engaged. 🌟 Alongside Dr. Christian A. Mohr, he explored our transformative journey, discussed lessons learned in trademarks, patents, and counterfeiting, and delved into the future of modern IP management using lean, Six Sigma, and agile methods. Thank you to the CoE team for having us, and congratulations to the winners of the Startup competition 💜

We won "Startup of the Year" at the German Brand Awards 2024 🏆 💛 🚀 According to the jury, "In our branding, we strongly focus on health by making water more appealing without artificial additives or sugar, resonating well with the growing health consciousness of consumers. Additionally, we skillfully leverage social media and influencer marketing to target a young, lifestyle-oriented audience, establishing ourselves as a trendy and innovative brand." Toma Perret, Head of Global Brand Strategy, and Jahan Guldurdyyeva, Community Manager, accepted the award at yesterday's event in Berlin on behalf of the entire company. Afterwards, Toma shared the Inspiration Stage with Verena Sudarić-Hefner (Universal Music Group) to talk in-depth about the power of creator marketing. Thank you Rat für Formgebung - German Design Council & the jury 💛

Da saß ich um zwei Uhr nachts an den finalen Designentwürfen und mir schoss der Gedanke durch den Kopf: Wenn ich jetzt einen Fehler einbaue, haben wir 80.000 Startersets für den Mülleimer produziert. 👀 Im Rahmen der Summer School 2024 von Harvard Business manager, Manager Magazines und manage › forward berichte ich zusammen mit Maximilian Böck (Marc O'Polo SE) und Thomas Saueressig (SAP) - deren Berichte ich sehr inspirierend finde - von meinen Erfahrungen als junge Unternehmerin. ➡ Wie geht man mit Momenten der totalen Überforderung um? ➡ Wie lernt man, Manager:in zu sein, während das eigene Unternehmen in kürzester Zeit von einem Studentenprojekt zu einem internationalen Erfolg wächst? ➡ Wie findet man seine Rolle, wenn man vorher noch nie wirklich angestellt war und Geschäftsführerin der erste Job überhaupt ist? Nun ja, es gibt leider kein Geheimrezept als Antwort auf diese Fragen und egal wie man es angeht, ich bin mir sicher "It's a bumpy road". 🚵♀️ Aus eigener Erfahrung kann ich sagen: Ich habe noch nie so viel gelernt. Sowohl über Themen, mit denen ich dachte, nie etwas zu tun haben zu müssen, als auch über mich selbst: Stärken, Schwächen und Blind Spots. Ich glaube, so offen und ehrlich habe ich noch nie über die weniger glamourösen Seiten des Unternehmertums gesprochen. Schaut gerne mal in den Artikel. 💛 Vielen Dank an Franziska Martin und Claudia Witte für das angenehme Gespräch.

"Creating a new category is not an everyday challenge" We are thrilled to unveil our first rebrand since 2019, designed by Mother Design. This rebrand strengthens our position as a beverage industry leader, addressing new consumer needs and driving global expansion. 🌎 The new brand identity, capturing the balance between responsibility and play, features a custom typeface, vibrant color palette, and playful tone. It reflects our commitment to evolving with our growing business and reaching diverse audiences. 🗣️ We’re excited to roll out this fresh look across all platforms and continue our journey as an innovative brand. Stay tuned for more! 🌟 A heartfelt thank you to our incredible team who contributed with their expertise to make this project a reality. 💛🧡💚💙