yfood Labs

A Fruity Triumph: Fresh, Chilled, and Hitting Edeka Shelves! 🍓❄️ We’re thrilled to announce a major milestone for our Fruity! The fruity fresh version of our ready-to-drink meals is now proudly displayed on the chilled shelves of Germany’s largest food retailer, EDEKA Rhein-Ruhr Stiftung & Co. KG, EDEKA Handelsgesellschaft Nord mbH. But wait, there's more! Our fruity revolution continues with new partnerships at GLOBUS and Bela (famila), expanding Fruity’s reach and making it easier than ever to enjoy our fruity range. Fruitys stand out in the Smart Food category, enjoying high popularity and demand. We are excited that with this retail debut, we are closer to our consumers than ever before. Cheers to strong collaborations and the power of smart food! 🥂 #smartfood #yfood

Ready to Rock the Dutch Influencer Scene? ✨ We are on the hunt for a Junior Influencer Marketing Manager in the Netherlands. You will be leading impactful influencer campaigns, forging key connections, and watching your strategies come to life. Sounds like the job for you? Then apply today, or tag a friend! 🌟💡 https://lnkd.in/dwpckHPv #InfluencerMarketing #CreativeCampaigns #CareerOpportunity

Trading office chairs for supermarket aisles: that's how job rotation works at #yfood 🚀🌟 At yfood, we're all about shaking things up and stepping into each other's shoes to foster growth and collaboration. That’s why we regularly have Field Force Days, where employees get the chance to experience the exciting world of our sales reps. Here's a sneak peek into Katharina Bauer and Maximilian Karl's Field Force day: 🗺️ Adventure Awaits: We hit the road to visit four supermarkets, using our CRM tool to guide us. 🛒 On the Ground: We checked product placements, organized items, and chatted with store managers, making sure everything was perfect. 💬 Building Bridges: Our face-to-face interactions with store managers were invaluable, strengthening our relationships and ensuring smooth operations. By the end of the day, we walked away with a wealth of insights to boost our daily work and collaboration. At yfood, job rotation days are more than just fun (though they definitely are); they’re transformative: 🔄 Fresh Perspectives: Gain a comprehensive view and understand different roles. 📈 Boost Skills: Hands-on experience that enhances your skills. 🤝 Stronger Ties: Build solid relationships inside and outside the team. 💡 Innovative Sparks: Discover new ideas and solutions that drive us forward. Does your company have job rotation adventures? How do you ensure your team gets a 360 degrees view of your business? #yfood #smartfood #jobrotation

Become the face of yfood at your university! 🎓🚀 Are you a student at a major university in Berlin or Hamburg, eager to make yfood the buzz around campus? Join us as a Student Brand Ambassador and become the bold, creative force driving our brand's presence on campus. Gain real-world marketing experience, build connections, and have a blast while making your university experience unforgettable! Apply now ➡️ https://lnkd.in/gkrP622P #StudentBrandAmbassador #yfood #CampusLife #Marketing #JoinUs

💥This is what I like about yfood Labs! We have to build a category that does not exist yet, so what is the best way to do this?👇 1. We reached >3.5 million people throughout the Netherlands via out of home 2. We sampled 20k bottles in Amsterdam, The Hague, Utrecht and Amstelveen 3. Over half of all Albert Heijn stores had floor stickers and shelf communication 4. We had a big online presence via influencers and on meta My personal favourite was when I was sampling and someone asked whether there is meat in the bottles ('because it's a meal, right?'). Lot's to do, but we are getting there!

🎉 Launching the yfood Festival Season with a Bang! 🎉 #yfood and festivals? Absolutely a perfect match! We’re all about those feel-good moments that make life amazing, and we want to spread that vibe both on and off stage. So we kicked off our festival season with a spectacular start at #Ikarus, and we couldn't be happier! From morning fuel for festival-goers and staff with our yfood drinks, to an epic lineup at our yfood Phoenix Stage featuring DJ´s like Oliver Koletzki, AKA AKA, Maddix, Lukas Dos Passos and many more. Plus awesome Moments with DIY Workshops by It´s Manju and Yoga by Rave Aerobics, keeping everyone inspired and energized. Huge thanks to the team and everyone who joined the party and brought the campsite to life. Stay tuned – even more exciting events are on the way! 🎊 #yfood #festivalseason #yfoodlab

Taking yfood to Tesco shoppers across the UK? Mission accomplished! ✅ At #yfood, we get the rush of daily life. That's why we've introduced the 'Smart Lane' concept, directing shoppers directly to Tesco shelves! With yfood, grocery shopping and nutrition are smart, quick, streamlined, and effortless. 🛒🇬🇧 Here's a snapshot of our sampling adventure: 🥤We handed out more than 70,000 samples of our Smooth Vanilla, Classic Choco, and Fresh Berry flavours. 🚗 We travelled to over 100 Tesco stores across the nation including London, Birmingham, Leeds, Manchester, Liverpool, and beyond! 😋Our consumers could not get enough of the yfood taste, they loved trying our different flavours, and kept on coming back for more! This sampling marks a significant milestone in our mission to increase our visibility and place our products directly in the hands of consumers. But don't just take their word for it! Swing by your nearest Tesco Superstore & Extra and try it for yourself. 😉✨ Now that we've kicked off our mission, expect plenty more on the horizon! Stay tuned! #yfood #SamplingActivation #ReadyToDrinkMeal #Convenience #NutritionOnTheGo #Tesco #UKRetail #SmartLane

#yfood @OMR24: We came, we saw, we created lasting memories 👇 From a standout OOH campaign to a strategic presence in key areas, we ensured yfood wasn't just visible but experienced at this year's #OMR. And the afterparty? It's still making waves 🌊 Here's the breakdown: 🍑 Making a splash from the start: "Hey Kim K., unser 🍑 ist auch Juicy" – Honoring a very special guest, we kicked off our OOH campaign with this bold, cheeky slogan for the retail debut of our fruity drinks. 📍 Smart placement: Right in the heart of the hustle, our yfood wagon was strategically placed at the accreditation area, ensuring no one missed out on their energy fix. 🚢 Sold out sensation: As OMR's first day came to a close, our exclusive afterparty set sail. With Klanglos leading the vibe, we partied into the sunset on the Elbe. Tickets? Gone within the hour, thanks to an overwhelming rush at the Appinio partnerbooth. A massive thank you to everyone involved- from our team and partners to the guests. Together, we've crafted unforgettable moments! Ready to set sail for the next adventure? Stay tuned and always hungry for more. #yfood #hungryformore #OMR24

🚀 We rode that #OMR wave – quite literally! 🌊🌟 We're still riding the high waves from last night's unforgettable #yfoodxtechnodampfer OMR afterparty! A massive shout-out to the phenomenal crowd that rocked the deck with us. Your energy didn't just ride the waves—it created them! 🎉 🎟️ Feeling the FOMO? Don't worry, we’ve got more in store! Missed out on a ticket? We were completely sold out after just 1h, but don't fret! At yfood, the party never stops. Brace yourselves for more electrifying events like our summer festivals. So stay tuned and always hungry for more! 📅 More to Come Keep an eye out for more insights and behind-the-scenes glimpses from yfood @OMR24 - coming soon. We can't wait to share more with you! #OMR24 #yfood #OMRAfterparty #BreakingWaves

It's raffle time! Jump on board the #OMR excitement with us! 🚀🎉🌟 OMR is just around the corner, and if you're still ticket-less, we've got your back! 🚀 We're giving away 2x Tickets for the OMR festival and 2x Tickets for the one and only #OMRAfterparty that's set to rock the boat: #yfoodxtechnodampfer! Ready to dive in? Here's how you can win: Comment below with your OMR and Party buddy, telling us who you'd want to share this epic experience with. One lucky duo will be announced on Monday at 1 PM, sailing straight into the festivities! Until then, everyone is welcome to try their luck. Winners will be selected randomly. Let's ride the waves together and create some unforgettable memories! 🌊🎊 #OMR24 #Afterparty #Networking #yfood