Edgard & Cooper | B Corp

Turquoichella 2024 - the Safari edition 🐯 Just when we thought the previous Turquoichella editions couldn’t get better, the organisation squad proved us wrong. Last week, the whole Edgard & Cooper pack found their way to Durbuy (Belgium) to enjoy two days of team-building activities, inspirational talks, good food, drinks, and, most importantly, creating memories together. This year, the location and activities really brought us closer together than ever - literally. We went glamping in the Wallonian woods. BBQ, bonfires, mosquito bites… it was all part of the fun! Back to nature, back to basics, back to… togetherness. With the suiting safari theme, we saw people broadening their adventurous horizons and, yes, sometimes also bringing out their wild side. It was yet another success, and we are already reminiscing on the great safari ride. We can't wait until the next edition. Thanks to the full team for the big smiles and endless energy you brought to our adventure. You truly are the heartbeat of our success. #togetherness

We are thrilled to announce the publication of our 2023 Impact Report 🌍 This year, our journey has been defined by our commitment to ‘choose right, not easy’. Despite facing challenges such as inflation and supply chain issues, we remained steadfast in our dedication to sustainability. In 2023, we hit major milestones like launching new dog treats with 64% less carbon emissions and adopting vegetable oil and electric vehicles for transport. On the people front, we implemented new flexible working initiatives to keep our team happy and engaged, with 92% of our pack proud to work for us. Since 2016, we have also contributed an astounding €2.3 million to dog and cat charities around the world. We invite you to read our Impact Report and join us in our mission to protect the great outdoors for people, pets, and the future of our planet. Your feedback is also invaluable to us. Thanks to our amazing team for making this possible.

Since 2016 we have committed €2,378,888 to the E&C Foundation to help end the suffering of all cats and dogs worldwide. Right now, the Foundation is looking for more projects to support. Until the 26th of July, you can apply to receive a donation - if you are: - A registered charity (NPO, NGO, etc) - Focused on helping dogs and cats - Meet at least one of the three Foundation goals (see Foundation website) More information can be found in the application form: https://lnkd.in/eXH_jhuU

We did it again, what an amazing team building! At Edgard & Cooper | B Corp, togetherness and talent are at the core of our success. Turquoichella 2024 was again 'spot on' to the incredible energy, enthusiasm, and caracter that each team member brings to our pack. Thank you for making this one unforgettable. #Togetherness

Interzoo 2024 surpassed all our expectations 😺 Four days of connecting with all of you, meeting so many furry friends, and the cherry on the cake: introducing our new purposeful treats for cats - created with real purpose, real ingredients, and real taste to make your favourite feline thrive. It was truly a great time at Interzoo. Thank you so much for all your visits, your positivity, and your massive support. See you next time at Interzoo 🐾

We're wagging our tails to announce that Edgard & Cooper has been shortlisted for the Pentawards 2024 in the overall category of Home, Leisure & Other Markets with our newest launch. 🎉 Out of more than 2000 entries from over 60 countries, we’ve made it to the next round - how great is that? The Pentawards are dedicated to celebrating outstanding design worldwide, serving as a hub of inspiration and uniting the global packaging community through their annual competition, international conferences, digital events, and more. A massive shoutout to our incredible team and partners for their dedication and creativity. We can’t wait to see the final results!

Big congrats to our finance team, who have received the Financial Media _ CFO Magazine 'Best Finance Team 2024' award. 👏 👏 👏 This remarkable recognition shows how dedicated, skilled, and innovative our team is. Thanks to them, we're rocking our finances and hitting new heights. Let's celebrate their hard work and amazing achievements. Edgard & Cooper wouldn’t be the same without you. Thank you Koen Bostoen, Christophe Willaert, Dennie Beyaert, Ilse Lefebvre, Laura Thibaut, Laura D., Edouard Wallays, Sarah Leenknecht, Lowie Minne, Laura Hoet

We are back on TV 👀 After some previous TV spots, we couldn’t get enough of the viewers’ attention. Therefore, this year, we decided not to sponsor one Belgian TV show but three! Over the past few months, we have been featured in ‘De Verhulstjes’, ‘Groeien & Bloeien’, and most recently ‘Het Perfecte Plaatje’, either by product placement and/or billboarding. All these shows combined reach over 6 million(!) viewers, bringing our brand to many (new) pet parents in Belgium. Have you seen us already? 😺

Our brand-new cat treat range is here to shake up the status quo. 😼 Created with real purpose, real ingredients, and real taste, our new cat treats will make your favourite feline thrive. They are more than just treats: they're your cat’s partner in crime, helping to satisfy their specific needs. Come and visit our stand at Interzoo and be the first to see our new treats in real life. 🐈

Today marks a significant milestone in our journey as we embark on a new chapter in our mission. We are happy to announce that General Mills has acquired the business. General Mills is a leading consumer packaged goods company known for its iconic brands, such as Häagen-Dazs, Nature Valley, and Blue Buffalo. Our recognition across Europe for natural pet food supports General Mills' aspiration to become a leading global pet player. Edgard & Cooper will continue to operate under the leadership of founders Koen Bostoen, Louis Chalabi, and Jürgen Degrande, with its own dedicated localised commercial organisation. We thank our former investors for joining us on this exciting journey and look forward to an exciting future. Full press release here: https://lnkd.in/efYzEu3K