With more than one billion monthly active users and over 200 million downloads in the U.S. alone, it’s clear that TikTok is here to stay. TikTok trends continue to shape […]
Why do people share on social media? How do you get people to engage with your brand? Psychology says it’s not as complicated as you think. [content_upgrade_shortcode] Why Should You […]
Do you see your social media performance going down recently? Worried you’re missing out on opportunities to improve your social media marketing? Or, are you wondering, “How can I tell […]
In the ultra-competitive world of social media marketing, brands must take advantage of any leg up they can find. The sheer number of accounts vying for attention on major social […]
Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important that >around 92% of marketers use social media as part […]
You spend a lot of time planning, scheduling, and organizing your social media messages — it feels like a never ending task. There’s always another blog to promote, another posting […]
Like any other industry, technology has thrown communications through a loop the past few decades. The options we have for reaching the public and our customers have never been greater […]
Social media and search engine optimization (SEO) are part of the same marketing department. But ask either department how their team works together and you’ll be greeted with a confused […]
There are a lot of holidays out there that you probably don’t know about. While you might think of International Legging Day and World Tuna Day as insignificant, international holidays […]
You’ve probably heard it said that all brands should be on social media. And while every company should build a strong presence online, using social media as a marketing channel […]
Running a professional social media account isn’t like your own personal Instagram. With social media representing a cornerstone of many companies’ digital marketing strategy, it’s crucial to pull it off […]
No one likes to be bad-mouthed. Especially online on your social channels, where it’s out there in plain sight for all to read. And when it comes to your business, […]
Seven in ten Americans use social media. In fact, for many of us, the first thing we do in the morning is open up Facebook or Twitter or Instagram and […]
Running a nonprofit is tough – between general business operations and amplifying your mission, there never seems to be enough time in the day. Your organization needs to be efficient […]
Creating shareable content is harder now than ever. Social media algorithms have dramatically reduced reach for organic content. Studies show that usage across most networks is slowly sliding downward year […]
Social media management articles for small businesses are usually filled with platitudes and “hacks” like, “social is supposed to be social! Make sure you engage with all your followers!” Sure, […]
Where should smart marketers start with social media management? It’s a simple question with large-scale implications for how your organization (whether you’re B2B or B2C, or an SMB or enterprise […]
Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips […]
When it comes to hiring a social media manager, many companies say, “let’s just hire some millennial”. While, yes… millennials came of age with social media, there’s a lot more […]
A social media crisis is something most brands will encounter at some point in time. Some will be more serious than others, but a solid social media crisis plan can […]
You know that creating amazing content takes a lot of time. When your content doesn’t get the views it deserves, though you wonder if it was worth the time. There […]
