Championing the University's brand
Our purpose is to build reputation, increase enrollment and to support the University in cultivating diversity, equity and inclusion, while servicing the marketing and communications needs of the campus.
Who we are
The Office of Marketing and Communications serves as an expert resource to University employees and partners by producing compelling, brand-centric messaging and creative. Our team ensures the University story is heard across all channels — from print, digital, web and social to government, media and public relations. We develop strategic content for diverse audiences, including our campus and local communities, prospective students, alumni, business partners, media and higher education peers.
What we do
Whether you need branding assistance, collateral design, web updates or a news release to achieve your strategic goals, our team of skilled marketing and communications professionals are here to help. Simply fill out our project request form to get started.
We write and design strategic, memorable marketing campaigns across all media that delight our audiences and build reputation for the University. Whether you need recruitment marketing help, a marketing campaign or branding for your school, college or unit, the creative team is here to develop marketing communications that get attention and drive results.
Communications coordinates and oversees all communications on campus, including all contact with the media. We are dedicated to building and strengthening relationships with the news media to responsibly promote the University and its accomplishments, inform the public about policy and positions and provide general news.
Communications services
- News releases
- Media advisories and press conferences
- Crisis communication and issue management
- Spokesperson and media training
- Nevada Today production
The creative team has two award-winning graphic designers who establish the branded look and feel for the University’s recruitment and reputation marketing materials. In addition to designing the majority of the marketing materials for the Office for Prospective Students and The Graduate School, our team also brands all of our colleges, schools and units and develops recruiting and retention materials, campus banners and environmental graphics, magazines and more. We do not design “swag” or specialty advertising materials, though we do recommend trusted vendors who can apply our University branding to thousands of commonly ordered items.
We help develop and launch paid digital and organic media strategies across digital marketing platforms. These strategies range from email marketing to social media campaigns, audience remarketing to targeted display advertisement placements. Whether using Facebook, Google Ads, Instagram or other media channels, we can provide assistance in every step of the campaign process.
Our team also manages and monitors the University's multiple web analytics platforms, such as Google Analytics. With a comprehensive selection of analytics tools, we can provide you with a better understanding of what your users are doing on the website, track digital media campaigns and more.
The University of Nevada, Reno has a distinct Block N logo that is integrated into the branding of all colleges, schools, units and programs across campus. We publish a Brand Standards and Style Guide as a reference, and we work with units across campus to develop new identifiers when the need arises.
Please do not design your own logo or identifier without reaching out to University Marketing and Communications first, as to do so runs contrary to our brand guidelines.
Nevada Today is the University of Nevada, Reno's official news site. With more than 50 contributors across campus, we’re here to tell the University’s stories, from research to outreach, featured students to faculty news and beyond.
Types of content include:
- University news. New articles go up every day.
- Ask the Professor. Faculty from all across campus answer questions about their expertise in accessible language.
- Faces of the Pack. We highlight students with compelling stories from all different backgrounds and majors.
- NSights. The official University blog features voices from faculty, staff, students, notable alumni and other members of the Wolf Pack community.
The Office of Marketing and Communications maintains an online photo library for general campus use. These images may be used for official University purposes. By using the online photo library, you agree to the University of Nevada, Reno photo use requirements.
A key hallmark of the University brand is the use of professional photography that features a rich, vibrant and highly-saturated look, often incorporating tilt-shift or selective focus techniques to set it apart from amateur or stock photography. We also always strive to showcase a diversity of real University of Nevada, Reno faculty, staff, administrators, and students "caught in the act" of teaching, supporting, serving and learning.
Marketing and Communications shares these resources through its Flickr account, which you can request access to (and set up an account for repeated use) in order to download our photos for University-related marketing.
Photo gallery access
- Step 1. Create an account at Flickr
- Step 2. Visit the University of Nevada, Reno Flickr site
- Step 3. Follow unrphotos as contact
- Step 4. Complete photo gallery access request
*Our team will grant you access after the request is successfully completed
The University of Nevada, Reno recognizes the significant role social media plays in communication. The University has established specific guidelines for social media practices, including terms of services, University policies related to social media, accessibility and account registration.
Any activity in social media on behalf of the University should directly and measurably align with the University’s strategic mission and priorities. According to the social media policy, any social media accounts representing the University of Nevada, Reno or any of its components must be developed in consultation with, or reviewed and approved by, the University’s Office of Marketing and Communications.
Our award-winning videography team is small, but mighty. With over a decade of experience, our video team is dedicated to telling the most compelling and strategic stories on campus to advance the mission of the University. Whether it’s a breakthrough in research, a heroic student achievement, or a new and innovative program, our video team can help bring your story to life.
Due to the time and resources needed for video production, careful consideration is given to the video projects we accept each year, and a nominal fee is charged for video services. Pricing is set based on the scope of the project and an estimate will be provided if your request is approved.
The University uses a content management system, or CMS, called Ingeniux to support its websites. Our CMS is managed by the Office of Marketing & Communications and is available to units on campus to host their websites. Websites in the CMS get the benefit of having branded, accessible templates maintained by web developers and designers in the Office of Marketing & Communications. Units hosting websites in the CMS agree to abide by the brand guidelines, web style guide and content standards set forth by the Office of Marketing & Communications.