Video Resources for Marketers on Brand Safety

What's next and how do we measure it? TikTok's Robin Shore, Global AdTech Partnerships Lead, sits down with Rahul Sharma, Product Lead, Brand Ads and IAS CEO Lisa Utzschneider.

Developmentally appropriate design in a complex digital world. TikTok's Ronald Taylor, Global Youth Safety & Wellbeing, Product Policy Manager and Ryn Linthicum, Fmr. Global Mental Health Issue Policy Lead speak with ConnectSafely CEO Larry Magid.

An always-on commitment and an historic election year. TikTok's Kim Albarella, Head of Global Security speaks with Lisa Hayes, Head of Safety Public Policy & Senior Counsel and Democracy Works VP of Product, Aly Valli.

Understanding how TikTok's local initiatives inform global evolution. Francis Stones, TikTok's Head of Brand Safety EU, chats with Jade Nester, EU Head of Public Policy & Data, & Dan Kirchgessner, Global Lead, Privacy Enhancing Tech.

Balancing authenticity and suitability when partnering with brands. TikTok's Krystle Watler, Head of Creative Agency Partnerships, N.A. in conversation with TikTok Creators Rob Mayhew and Kenneth Pabon.

Hear from five industry leaders across safety, advertising and measurement on their predictions for the future, and their thoughts on how TikTok is uniquely positioned to continue paving the way.

Learn about brand safety and how TikTok approaches it in four pillars: Keeping our community safe, building for brand safety and suitability, championing transparency and accountability, and partnering for progress.

This short, animated video provides industry definitions of brand safety versus suitability, and then goes to share TikTok's unique approach, tools and solutions to help brands find suitable environments to strengthen their brands.