Father’s Day Done Right: TikTok Guide for SMBs

Line up your corniest dad jokes – as a small-to-medium business on TikTok, it’s time to begin prepping Father’s Day content!

This is an opportunity to engage your audience, drive conversions, and participate in meaningful brand storytelling.

On Father’s Day, TikTok users come together to celebrate their dads or father figures, so make sure to join on on the conversations happening on the platform and make your brand shine.

📱 It’s the dad jokes for me: Top trends on TikTok

Here’s a sneak peek into what users are sharing on TikTok this Father’s Day

🤣 Dad Jokes: Love them or hate them, dad jokes and Father’s Day go hand-in-hand. Make sure your brand joins in on the fun to engage with your audience.

🎁 Gift Guides: Users will be searching for inspiration and ideas on what to gift their dads this Father’s Day.

📢 Dad Advice: Dads come together to share advice and reflect on fatherhood.

👨‍👧Father and Kids: TikTok is a place for storytelling. TikTok users share their favourite moments and memories with their dads on Father’s Day.

🛒 Dad-worthy gifts on TikTok

What do you buy for a dad who says he doesn’t want anything? Users turn to TikTok to find an answer to that question. In fact, 90% of TikTok users are willing to purchase a product or service seen on TikTok that can help them prepare for Father's Day [1].

No matter what industry your brand belongs to, you can leverage TikTok to engage with new and existing audiences, drive sales, and enhance brand visibility during the pre-Father’s Day period.

💬 Join the buzz

Don’t miss your chance to engage with your audience this Father’s Day! The best way to join the conversation is to make the most of trending hashtags related to Father’s Day in the weeks leading up to the big day.

By tapping into these trends, your brand can drive visibility and reach adjacent audiences who might be searching for content like yours as they look to celebrate.

For Father’s Day 2023, the Global video publish count for #FathersDay was over 600,000![2] Here are some other hashtags that are expected to make an impact this year:

#FathersDay (1.8M posts) [2]

#Dad (1.5M posts) [2]

#FatherLove (308K posts) [2]

#DadsOfTikTok (4.2M posts) [2]

#DadJoke (199.4K posts) [2]

#GiftIdeas (3.2M posts) [2]

🌟 Create winning content

Here are a few tips to keep in mind when you're creating content this Father's Day.

Use trends to spark creativity Seeking inspiration? Head to Creative Centre to find out what people are searching for during the period leading up to Father's Day.

Identify & define your target audience Understand who your target audience is and what type of content they would be interested in seeing.

Consider your business' unique personality Think about the personality and tone of your brand and how you can showcase it in your TikTok videos.

To discover more tips for creating content, and for more user insights, trends and expert-recommended campaign strategy tips to help you plan for Father’s Day, click below to download our guide.

Sources:

[1] TikTok GBM Research & Insights 3SA, Father's Day on TikTok Research Study 2022, conducted by ipsos

[2] TikTok Internal Data, Global, March-August 2023