Hot Pod Reporter
Ariel Shapiro is the lead reporter of audio industry newsletter Hot Pod. She previously worked at Forbes, where she covered media and entertainment and created the magazine’s first list of highest-earning podcasters. Shapiro is a graduate of New York University’s Business and Economic Reporting program and the University of Wisconsin-Madison.
Spotify just announced a new integration with Substack, which will allow Substack creators to distribute free and paywalled podcast episodes on the platform. For listeners, this means they can link their Substack and Spotify accounts. Last year, Spotify made a similar move with Patreon.
A month after Warner Bros. Discovery shut down Rooster Teeth, the company has sold the outlet’s most valuable asset — its podcast network. The Roost, which is home to podcasts like The H3 Podcast and Rooster Teeth Podcast, has been acquired by influencer talent agency Night. The two organization’s have an established connection — Night’s President, Ezra Cooperstein, served as the President of Rooster Teeth from 2018 to 2019.
According to Semafor, Apple is telling podcast publishers that a way to get featured in its browse page carousel is to offer paid subscriptions. The report found that five of the first seven podcasts in that prime spot are part of Apple Podcasts Subscriptions. When podcasts offer subscriptions through Apple Podcasts, Apple takes up to 30 percent of the revenue.
[www.semafor.com]