Elon Musk’s revamped X ad business has included a “revenue sharing” program that requires payment to have the potential of getting paid and shown ads alongside white nationalist profiles.

X, as it attempts to become a YouTube alternative, says it has over 80,000 creators monetizing their posts and is trying to address brand safety issues with Creator Targeting:

This means giving advertisers more control to be able to use the self-serve X Ads Manager to run pre-roll video ads against the video content of their chosen creator(s) in both the home timeline and profile.

Soon we’ll add the ability to serve ads only on an individual creator’s profile – completely eliminating the unlikely event of unwanted adjacencies while aligning your brand to creators you love most. 

It didn’t say how big of a cut creators will get if their profile is targeted or if they can choose which advertisers are shown.