What We Do.

OUR MISSION

We’re a diverse group of marketers, strategists and experts who thrive on solving complex property marketing challenges with digital solutions.

What brings us together Is a passion for helping people find the right places, whether that’s students searching for their first accommodation, couples buying a city centre apartment, or families looking for something fun to do.

We deliver against this mission by using market intelligence and audience insight to create and execute high-performing digital marketing campaigns.

WHAT WE DO FOR OUR CLIENTS

DRIVING LEADS AND SALES ACROSS THE GLOBE

WE CREATe KPI FOCUSED DIGITAL MARKETING STRATEGIES

Your success is based on hitting your numbers, and our success is aligning with those same targets. From the moment we start building your digital strategy we're focused on what you need us to achieve.

We'll talk you through our numbers; from funnels, to budgets, reverse-funnels and projections, giving you confidence that every aspect of your marketing plan is there to help you hit targets.

Our strategies are reliable, repeatable and scalable, for every growth step in your business.

CUTTING THROUGH WITH INTERESTING ASSETS

Unique, Creative and innovative campaigns

You can spot a property advert from a mile away, and that means your potential customers will scroll past or ignore marketing that doesn’t stand out.

From utilising different mediums to tap into new audiences (like Spotify and Tinder), to our out-of-the-box campaigns like "How would Barbie decorate this room" we create and innovate on behalf of our clients where we see a commercial edge.

Being unique and creative doesn’t mean you need deep pockets, we’ve been able to maximise our clients cost per lead and then carve out small pockets of budgets to experiment.

A DECADE OF EXPERIENCE

Have a deep understanding of Property marketing

Working with a team experienced in your sector gives you an edge, and we’ve been immersed in property marketing for over a decade.

The good news is that you don’t need to explain things to us. We speak your language and we understand the terminology of your sector. The team here will slot into your processes quickly and easily, meaning that we get to focus more on the valuable conversations, the strategy and how we’ll execute.

YOUR FAST & CAPABLE NEW TEAM

Respond Quickly

Working with an agency should mean that everything is faster, but that’s not always the case. Slow communications can be a real drag on a relationship.

Our clients have a team of highly motivated individuals who are built around their needs, and that means fast responses and no more “chasing”.

Working with theEword also means you have a group of people who know your business and your needs, which means if a team member is on leave then another will step in.

INSIGHTS FOR YOU, AND YOUR STAKEHOLDERS

Generate valuable, bespoke insights

Staying close to your customers isn’t easy when you’re running a busy marketing team.

That’s why we do the heavy lifting for you, whether that’s surveying your entire market, conducting client interviews, transcribing sales calls or gathering data from your current residents or website visitors.

That market insight we generate is used to create and optimise your digital strategy, but it will also have intrinsic value to your business. We’ll package it up in an easy-to-digest format and share it with you for transmission internally.

Our Services

Discovery

Whether you’re a property developer in a competitive market, or you’re trying to reduce the cost of your leads, discovering what your customers think, feel and need, makes the difference between a good and a great campaign.

Through our discovery process, we build audience profiles, content pillars and buyer journeys to discover who your customers are, where they spend time online and what messaging resonates with them. We use this insight to create high-performing marketing campaigns that help our clients achieve their goals.

Paid Media

Paid Media traditionally encompasses Paid Search, Paid Social and Display Networks. What's untraditional about our approach is the way we blend the channels together to drive conversions.

We run your campaigns as if they were our own, constantly adjusting and optimising, to bring you the highest performance. Creating fluid media budgets that we can quickly shift between channels allows us to focus on your most critical KPI: Return On Investment.

Social Media

When it comes to social media, we create compelling content that carves out your niche, builds your brand, and complements your wider marketing strategy. We focus on building a relevant audience, fostering a community and increasing your awareness.

Pairing powerful creatives with captivating copy, we focus on the channels where we know your audience spends their time. Each piece of content is tailored to the nuances of that platform, resulting in stellar social content that conveys your brand's story.

Creative

Effective property marketing demands a vibrant and identifiable brand presence. We specialise in crafting compelling content that resonates with your audience and drives them through the buyer journey.

Our focus is on creating conversion-driven content that ensures your brand connects, resonates, and generates meaningful leads on your website. From initial concepts to directing video shoots, we manage the entire creative process to excite and captivate your audience.

Natural Search

We’ve been working at the cutting edge of SEO for almost twenty years, delivering hugely profitable organic search campaigns for some of the world’s largest property businesses.

We’ve used that time and experience to create our own distinct approach to SEO, comprising a fine balance of technical optimisation and high quality content production and distribution, so your brand communications are never compromised in the pursuit of organic search success.

Data Analysis

We analyse data, trends and performance metrics to influence future activity, deliver additional growth, improve conversion rates, and make campaigns more cost efficient.

We translate data into reports for every stakeholder group: sales teams, owners, investors and clients; and for all of the markets you operate in we provide dashboards and reports in the language your stakeholders understand, with the insight to help you make sense of it.

PROBLEMS THAT WE SOLVE

Challenging sales targets

"We need more leads", said the Sales Director.

If the sales pressure is on then a great agency will take over that burden but not all agencies obsess over their clients' sales and revenue like we do.

Year on year we've been able to help our clients sell units faster, and hit their targets quicker through a combination of sector experience, market and marketing insights and thoughtful campaign planning.

And great campaigns. Campaigns built to excite and engage, and maybe win awards, but absolutely always generate more leads.

Slow Sales Cadence

What if you could hit 100%, but much faster?

Driving sales isn't just about achieving revenue. Hitting "sold out" quicker means you unlock funds, make your CFO happier and free up your marketing budget to work on areas like innovation and testing.

The faster you sell, the more you can test and learn, and then the faster you sell out next time.

The trick to speeding up your sales cadence is having a strategy that starts off great, and just gets better each time you iterate through data or insight. Creating that strategy is effortless when you have an agency partner that truly becomes part of your team.

Restricted Marketing Budgets

We were there at the start, when property marketing “went Digital”.

That means we're light years ahead of other agencies, and when you engage us as your strategic digital marketing partner we'll hit the ground running.

Couple that with our thoughtful and strategic approach to marketing and you'll start with a digital strategy that delivers much more....and with a lower cost per lead.

That means those tight, enforced marketing budgets suddenly become much easier to work with and your targets are now infinitely more achievable.

Cross-territory and multilingual campaigns

Welcome, Bienvenue, Willkommen and 歡迎

We create awareness and generate leads for clients across the US, Middle East, EU & AU.

Whether that's Spanish leads for a property in Poland, or a campaign that speaks only to Californians, our campaigns are built in the right creative language.

Our approach is informed by a deep understanding of cultural, behavioural and seasonal patterns, meaning wherever your audience is in the world, we can connect and convert them seamlessly.

High Cost Per Lead

Our approach to digital marketing relies heavily on using advanced targeting and messaging, underpinned by a thoughtful and ever-improving digital strategy, which means that your budget will go further.

We create deep buyer personas, map out the content and messaging that they will engage with, and use multi-channel campaigns to find those individuals who don't yet realise they need you.

Fancy words, but the end result is a marketing strategy that delivers continual improvement in your your cost per lead.

POOR ANALYTICS STACK

Measuring and reporting is an important part of marketing, but the nuances of property marketing throw up unique analytical challenges.
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Whether you're trying to stitch together multiple websites into a single view, or you need to isolate results on a per-building basis, we've experienced all the data challenges that marketing buildings, schemes and territories can create.

We're adapt at data transformation, and creating scalable systems that satisfy your needs, and those of your stakeholders.