If you have been running an online business for any length of time, you should be aware that creating effective website copy is the single, most important factor that will make the difference between your success and failure online. You may have a flood of targeted traffic coming to your website but that won't change anything if you have a poor website copy. Most of all, all your advertising dollars will be totally and completely wasted.
There is a lot more to writing a compelling copy article than just what meets the eye. Unlike a book or other form of information, not everyone is going to start from the same place. Because of that, copywriting for the internet can actually be the hardest form of writing. Whenever you write an article for a web page you have to be aware that everyone is not going to start in the same place. In a book, everyone starts on page one, and works their way through.
However, on the internet, thanks to the search engines, sometimes people will be dropped into text that is halfway through the article. That means that you have to be able to restate some of your key points without having to repeat yourself over and over again. This does not mean that you have to keep saying the same thing or repeat what you said; it just means that you have to make sure you keep highlighting main ideas.
Next, you have to make the article jump out at people. You have to know that most of the people that use the internet are looking for fast answers, and most people only give a web site a few seconds to grab them and draw them in. Thus, you have to know that people are, for the most part, only going to scan your article to see if they like what you are saying. Then if they see something that they like they will start reading the whole thing. You have a matter of seconds to grab your readers' attention.
Last but not least, you have to know that the internet is open to everyone around the world. Not just people from your country are going to be looking at your web article. That means that sometimes it's a great idea to have the article written in different languages. The best way to do this is to put a link on the page that is in a different language so that people can read it.
Then that link can take them to another language. Just because people are from different parts of the world does not mean that we can not talk to them. We have to be able to get our points across to people all over the world. If you can not do that then you are cutting off half of your visitors, because they can not read what you are saying, and that is not something that you want to do.
To Your Success!
