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Reimagining consumer insights at PepsiCo
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.
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The hidden costs of the middleman economy
A new book explores the rise of middleman platforms and their impact on how we buy and sell.
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It’s an ad, ad, ad, ad world
Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
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