How to develop a winning SEO team: What Search Marketing can learn from Formula 1
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The slides from Tom Vaughton's Brighton SEO talk Sept 2021. SEO is a bit like Formula 1. It is a zero-sum game and needs competitive, creative and technical people to succeed. How you get a podium finish in F1 is controlled by the car’s engine, aerodynamics, support team, strategy, competitor knowledge and driver. In our SEO world, we are similarly impacted by multiple factors that will influence the rankings of a website. So in his talk, using the analogy of Formula 1, Tom will consider the areas to explore and develop when creating a winning SEO team.
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How to develop a winning SEO team: What Search Marketing can learn from Formula 1
- 1. How to develop a winning SEO team: What Search Marketing can learn from Formula 1 Tom Vaughton | Varn https://www.slideshare.net/varnmedia/ @VarnMedia
- 3. 1999
- 4. 11 Years of Varn SEOing We love all things SEO, it’s what makes us tick Our team share a love of data, analytics & have a fierce competitive streak to ensure our clients’ websites thrive
- 5. Did you know SEO is like Formula 1?
- 6. Lockdown binge watching got me thinking...
- 7. I couldn’t help but compare similarities between the SEO industry…. & the competition that is F1
- 8. It’s a zero-sum game
- 9. There are only 10 spaces on page 1 of a Google search* *this can slightly depend on what you search ☺ but you get the point
- 10. You need to be there if you want to be a winner
- 11. How you get a podium finish in F1 is controlled by the car’s engine, aerodynamics, support team, strategy, competitor knowledge and driver.
- 12. In our SEO world, we similarly are impacted by multiple factors that will influence the ranking of a website
- 13. What should you focus on to build a winning SEO team & make sure you rank no. 1 on Google ahead of your competition?
- 14. Using our parallel world of F1, let’s explore how to make sure your competition is not beating you to the podium spots
- 15. Here are the 4 things to clearly define and succeed at for an SEO team to be successful
- 16. 1
- 17. The Driver = The Decision Makers
- 18. There is no point having a great Technical and Content Marketing team if the strategy and client management decision making is littered with mistakes
- 19. 2
- 21. A winning SEO team will really understand what the competition is up to and why they perform better or worse than them
- 22. 3
- 24. A winning SEO team spends as much time on Technical SEO as content creation
- 25. 4
- 26. The F1 engine = Content Marketing
- 27. A winning SEO team will be able to focus effort to create leading engaging content
- 28. In summary
- 29. The F1 Engine = Content Marketing The F1 Aerodynamics = Technical SEO The Driver = The Strategy and Marketing Manager The Competition = The Competition
- 30. Make sure your SEO team is a team
- 31. A few additional things to think about when building an effective business team, learnt from the last 20 years
- 32. 1. Good People
- 34. 3. Measure
- 35. 4. Employ for attitude
- 36. 5. Difference is good
- 37. 6. Don’t settle
- 38. Thanks :-)