Personal Information
Organization / Workplace
Bengaluru Area, India India
Occupation
Head of Marketing at EdgeVerve
Industry
Advertising / Marketing / PR
Website
http://madakshira.com
About
20 years in leadership roles in Sales and Marketing positions across B2C, B2B products and services. Worked with brands such as SAP, Infosys, WIPRO, Hindustan Levers and VISA before current role at EdgeVerve.
Driven wide range of functions - Demand generation, product & services marketing, digital & social media marketing, market research, competition intelligence, talent branding, employee communications and marketing process administration. Handled marketing budgets of upto $5 Mn (INR 30 Crores) with team size of 40 members spread globally. Driven revenues of upto $ 400 Mn (INR 2800 Crores)
Specialties: Public relations, Digital marketing, Events management, Internal Communicatio...
Tags
experience
brand management
agile
marketing strategy
disruption
targeting
positioning
gtm
marketing
nasscom
networking
See more
Presentations
(8)Personal Information
Organization / Workplace
Bengaluru Area, India India
Occupation
Head of Marketing at EdgeVerve
Industry
Advertising / Marketing / PR
Website
http://madakshira.com
About
20 years in leadership roles in Sales and Marketing positions across B2C, B2B products and services. Worked with brands such as SAP, Infosys, WIPRO, Hindustan Levers and VISA before current role at EdgeVerve.
Driven wide range of functions - Demand generation, product & services marketing, digital & social media marketing, market research, competition intelligence, talent branding, employee communications and marketing process administration. Handled marketing budgets of upto $5 Mn (INR 30 Crores) with team size of 40 members spread globally. Driven revenues of upto $ 400 Mn (INR 2800 Crores)
Specialties: Public relations, Digital marketing, Events management, Internal Communicatio...
Tags
experience
brand management
agile
marketing strategy
disruption
targeting
positioning
gtm
marketing
nasscom
networking
See more