Writing for the Web: The Right Strategy
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All too often content is overlooked when designing and building a website. The problem is that users rarely come for the design or experience — they come for the content! Shay Howe will talk about developing the right strategy for web writing, the qualities of great web content, and how to bring that content to life with design.
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Writing for the Web: The Right Strategy
- 2. HELLO, I’M SHAY HOWE
- 4. ONLINE CONTENT IS BAD. REAL BAD.
- 5. CONTENT IS LOW PRIORITY.
- 6. CONTENT IS LAST MINUTE.
- 7. USERS NOTICE BAD CONTENT.
- 9. MAKE YOUR CONTENT WORK.
- 12. THINK “LIFECYCLE” NOT “LAUNCH”.
- 15. STOP USING LOREM IPSUM.
- 17. ANSWER MORE THAN “WHAT”.
- 18. SET GOALS.
- 20. RECOGNIZE RISK.
- 28. PREPARE SUB PAGE RECOMMENDATIONS.
- 31. QUALITIES OF GREAT CONTENT.
- 34. FORGET THE SALES PITCH.
- 39. DO NOT BRAG.
- 48. PLAY WITH DIFFERENT FONTS.
- 57. MAKE GRAPHICS AND TEXT COINCIDE.
- 62. TAKE ADVANTAGE OF CSS
- 64. IN REVIEW.
- 65. THANK YOU!