Workshop Social Media
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This document provides an overview of a workshop on social media. It discusses trends in social media and their impact on business. It also covers consequences for businesses and organizations, including the need to shift from outbound to inbound marketing and focus on listening, sharing, and connecting. The document also discusses tools like blogs, wikis, social bookmarking and how employees need to be educated on using these tools to share knowledge and connect with networks.
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Workshop Social Media
- 1. Are you ready to be connected? Samuel Driessen, information architect Jan van Veen,Manager internal Communications Workshop Social Media
- 2. Goals of this workshop Introduction to the term social media Assess impact of these media on different areas of our business and organization Introduction to the most important tools in use today Practical tips to use these tools for you own work.
- 3. Workshop agenda Introduction to social media trends Coffee break Consequences for business and Océ Group discussion Social media lab at Océ Coffee break Live examples of tools How can you benefit? Feedback and introduction of Yammer group
- 4. Three slides from our GOP group
- 7. A revolution is taking place And the internet is causing it
- 8. The name of the revolution in media Web 2.0
- 9. Paradigm change Industrial age Information is power One to many in mass media Protect and be closed Managers are heroes Network age Information and connection is power Many to many in networks Share and be open Opinion leaders are heroes
- 10. Consequences externally: shifting sales and marketing YouTube - The Break Up
- 11. ‘ We don’t even hang out in the same places anymore’ The industrial age: Focus on outbound marketing We find you
- 12. We don’t even hang out in the same places anymore’ The connected age: Focus on Inbound marketing Can we be found and are we in dialogue?
- 13. paradigm change Trust your fellow consumers Not the advertisers Interruption by advertisements is dissatisfier Online Communities Change the World
- 14. And in the middle?? ‘ Tribes’: communities of peers in social media talking about our products
- 15. The name of the game Everyone becomes a producer Share experiences Trust strangers Trust your network Distrust any official statement Imperfection is fine Click to fast info, forget about long texts Visual information, not text Advertising is dead (?) It’s free It’s equal Why would I limit this to one employer?
- 16. What did you think of the latest TV add by?
- 17. Yes, but not for B2B Are you sure? Oce GT250 printer - PrintPlanet . com Larry Oce « Valancy Jane Printers Oce : Lees reviews en vergelijk prijzen op Ciao Inkjet printer KIESKEURIG - prijsvergelijk, productvergelijk en reviews van inkjet printers Océ introduceert nieuwe printtechniek | Pro | Tweakers .net Nieuws
- 18. Trend or hype How old is YouTube? When did you first hear of LinkedIn? When did you first book a flight on line?
- 19. The trend Hypes (Second Life, MSN?, blogs? LinkedIn?) come and go, but: Connect and share is here to stay The peer-to-peer consumer is here to stay Inbound marketing is here to stay Web 2.0 is here to stay Some hypes reach close to 100% saturation within two years: this is a fast world, act fast
- 20. Can we control this? No But we can Listen Learn from the feedback Act on bad experiences Show our knowledge Build trust Show our human face Share and connect…
- 21. Consequences for our employees Were you ever tought to be a knowledge worker?
- 22. I want to work in our factory
- 23. I want to be a knowledge worker
- 24. Were you ever officially educated to Use e-mail effectively? Find information through a feed reader? Post information in relevant peer groups? Share and store your information so others can retrieve it? Use social bookmarking? Add rss feeds to your post? Use a wiki? Write a blog? Use Slideshare?
- 25. What is the generation connection? Never in the history of mankind have so many generations used such a variety of media
- 26. What is the generation connection? Are the decision makers using these media? Are the educators using these media?
- 27. What is RSS? RSS = Really Simple Syndication. RSS enabled sites allow you to aggregate all changes to that site in a feed reader. (Core web technology) Example: an RSS enabled webpage can be recognized by this button: Example of feed readers: Newsgator , Attensa , Google Reader , Bloglines , Fa.vor.it
- 28. What is a blog? Blogs are like a keynote speech with questions and comments from the audience. It’s a digital journal managed by one person or a team. Examples: Blogger , WordPress , MoveableType Examples of Corp. Blogs: Google , Dell , HP , Xerox , etc. !
- 29. What is a microblog? A microblog is a very short blog posts (max. 140 characters) informing your connections what you are doing a the moment. Example: Twitter Used during Press conferences, testing, a.o.
- 30. What is a social network? Social Networks are like topic tables at a conference luncheon . People that know each other (or want to meet each other) will connect by a variety of common interests. Examples: Facebook , Myspace , LinkedIn , Xing
- 31. What is social bookmarking? Your favorite website bookmarks (with comments) shared with the world. Usually clustered using tags. Examples: del.icio.us , diigo , digg Use to promote news, track buzz
- 32. What is a wiki Wiki’s are the collaborative white boards or libraries. Examples: Confluence , Mediawiki ( wikipedia platform), Pikiwiki , JotSpot
- 33. Was my explanation unclear…? Go to the Common Craft website for insightful short video on all ‘social media’ tools! RSS in Plain English Social Bookmarking in plain English Social Networking in Plain English Blogs in Plain English Wikis in Plain English Twitter in Plain English SlideShare
- 34. Wrap up Shift from industrial age to networked age Consequences for business Rethink advertising Rethink branding Listen and connect: don’t miss out Open up to the outside world Consequences for the organization Rethink media use Rethink education of knowledge workers, especially the older generations