Wordpress and Your Brand
- 2. Wordpress and Your Brand
Sara Cannon
Designer/Interactive at Scout Branding.
@saracannon
sara@scoutbrand.com
- 5. Why Use Wordpress?
• Content Management System (CMS)
• Easy to Use (almost anyone can catch on how to make a post)
- 6. Why Use Wordpress?
• Content Management System (CMS)
• Easy to Use (almost anyone can catch on how to make a post)
• With Training: The Client Can Even Figure it Out!
- 7. Why Use Wordpress?
• Content Management System (CMS)
• Easy to Use (almost anyone can catch on how to make a post)
• With Training: The Client Can Even Figure it Out!
• Search Engine Optimized (SEO)
- 9. But I don’t want my website to look “bloggy”
thats ok.
- 13. Steps to Adapt Wordpress to Your Brand
1. Know your Brand / Brand Strategy
- 14. Steps to Adapt Wordpress to Your Brand
1. Know your Brand / Brand Strategy
2. Choose a Theme that best fits the FUNCTIONALITY that you want
- 15. Steps to Adapt Wordpress to Your Brand
1. Know your Brand / Brand Strategy
2. Choose a Theme that best fits the FUNCTIONALITY that you want
3. Design for your Brand
- 16. Steps to Adapt Wordpress to Your Brand
1. Know your Brand / Brand Strategy
2. Choose a Theme that best fits the FUNCTIONALITY that you want
3. Design for your Brand
4. Skin the Template
- 17. Steps to Adapt Wordpress to Your Brand
1. Know your Brand / Brand Strategy
2. Choose a Theme that best fits the FUNCTIONALITY that you want
3. Design for your Brand
4. Skin the Template
5. Customize the CMS (TIPS)
- 18. Steps to Adapt Wordpress to Your Brand
1. Know your Brand / Brand Strategy
2. Choose a Theme that best fits the FUNCTIONALITY that you want
3. Design for your Brand
4. Skin the Template
5. Customize the CMS (TIPS)
6. Customize the Design (TIPS)
- 19. Steps to Adapt Wordpress to Your Brand
1. Know your Brand / Brand Strategy
- 25. Brand Strategy: Offline or Online?
• Offline Brands: who you will meet in person
- Companies
- Stores
- Locations
- 26. Brand Strategy: Offline or Online?
• Offline Brands: who you will meet in person
- Companies
- Stores
- Locations
• Online Brands: Brands who’s presence is primarily web-based
- 27. Brand Strategy: Offline or Online?
• Offline Brands: who you will meet in person
- Companies
- Stores
- Locations
• Online Brands: Brands who’s presence is primarily web-based
- internet services
- 28. Brand Strategy: Offline or Online?
• Offline Brands: who you will meet in person
- Companies
- Stores
- Locations
• Online Brands: Brands who’s presence is primarily web-based
- internet services
- events
- 29. Brand Strategy: Offline or Online?
• Offline Brands: who you will meet in person
- Companies
- Stores
- Locations
• Online Brands: Brands who’s presence is primarily web-based
- internet services
- events
- products
- 30. Brand Strategy: Offline or Online?
• Offline Brands: who you will meet in person
- Companies
- Stores
- Locations
• Online Brands: Brands who’s presence is primarily web-based
- internet services
- events
- products
- blogs/individuals
- 47. Steps to Adapt Wordpress to Your Brand
1. Know your Brand / Brand Strategy
2. Choose a Theme that best fits the FUNCTIONALITY that you want
- 50. Things to Look for in Choosing a Theme
- Base Menu Structure
- Does my Main Menu need to be based off of Pages, Categories, or Both?
- 51. Things to Look for in Choosing a Theme
- Base Menu Structure
- Does my Main Menu need to be based off of Pages, Categories, or Both?
- Sidebars
- 52. Things to Look for in Choosing a Theme
- Base Menu Structure
- Does my Main Menu need to be based off of Pages, Categories, or Both?
- Sidebars
- Does my brand need sidebar widget features?
- 53. Things to Look for in Choosing a Theme
- Base Menu Structure
- Does my Main Menu need to be based off of Pages, Categories, or Both?
- Sidebars
- Does my brand need sidebar widget features?
- Front Page (index page) functions.. useful?
- 54. Things to Look for in Choosing a Theme
- Base Menu Structure
- Does my Main Menu need to be based off of Pages, Categories, or Both?
- Sidebars
- Does my brand need sidebar widget features?
- Front Page (index page) functions.. useful?
- Design Somewhat Similar?
- 55. Steps to Adapt Wordpress to Your Brand
1. Know your Brand / Brand Strategy
2. Choose a Theme that best fits the FUNCTIONALITY that you want
3. Design for your Brand
- 58. Designing Your Brand
• Use PhotoShop/Illustrator to Design
• Don’t constrain yourself to the Chosen Theme’s Layout.
- 59. Designing Your Brand
• Use PhotoShop/Illustrator to Design
• Don’t constrain yourself to the Chosen Theme’s Layout.
• Slice Out and Optimize what needs to be images... CSS the rest
- 60. Steps to Adapt Wordpress to Your Brand
1. Know your Brand / Brand Strategy
2. Choose a Theme that best fits the FUNCTIONALITY that you want
3. Design for your Brand
4. Skin the Template
- 64. Steps to Adapt Wordpress to Your Brand
1. Know your Brand / Brand Strategy
2. Choose a Theme that best fits the FUNCTIONALITY that you want
3. Design for your Brand
4. Skin the Template
5. Customize the CMS (TIPS)
- 68. 1. Custom Page Templates
Duplicate your page.php
Rename it and add this to the top:
- 69. 1. Custom Page Templates
Duplicate your page.php
Rename it and add this to the top:
<?php
/*
Template Name: Custom Page Name
*/
?>
- 71. 2. Make a Static Page hold a Category
Put this in your static Page Template to Query your Category
- 72. 2. Make a Static Page hold a Category
Put this in your static Page Template to Query your Category
<?php $my_query = new WP_Query('cat=29'); ?>
<?php while ($my_query->have_posts()) : $my_query->the_post(); ?>
//insert entry formatting / calling
<?php endwhile; ?>
- 74. 3. Make Custom Category Templates
put this at the top of your single.php
- 75. 3. Make Custom Category Templates
put this at the top of your single.php
<?php
$category = get_the_category();
$currentcat = $category[0]->cat_ID;
?>
<?php
$category = get_the_category();
$currentcat = $category[0]->cat_ID;
if (file_exists(TEMPLATEPATH."/single-$currentcat".".php")) {
include(TEMPLATEPATH."/single-$currentcat".".php");
} else {
?>
- 76. Steps to Adapt Wordpress to Your Brand
1. Know your Brand / Brand Strategy
2. Choose a Theme that best fits the FUNCTIONALITY that you want
3. Design for your Brand
4. Skin the Template
5. Customize the CMS (TIPS)
6. Customize the Design (TIPS)
- 80. 1. Style Your Headlines With WP-sIFR
Install the WP-Sifr Plug In
- 81. 1. Style Your Headlines With WP-sIFR
Install the WP-Sifr Plug In
Use the sIFR Generator to convert your fonts
- 82. 1. Style Your Headlines With WP-sIFR
Install the WP-Sifr Plug In
Use the sIFR Generator to convert your fonts
Upload and Activate!
- 84. 2. Hide or Show Comments Plug-in
Install the Hide or Show Comments Plug In
- 85. 2. Hide or Show Comments Plug-in
Install the Hide or Show Comments Plug In
Open single.php
In this file you have to replace:
- 86. 2. Hide or Show Comments Plug-in
Install the Hide or Show Comments Plug In
Open single.php
In this file you have to replace:
<?php comments_template(); ?>
with
- 87. 2. Hide or Show Comments Plug-in
Install the Hide or Show Comments Plug In
Open single.php
In this file you have to replace:
<?php comments_template(); ?>
with
<?php hideshowComments(); ?>