Winning With Old School SEO in 2016 (& Beyond)
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Ryan McLaughlin proves that you don’t need flashy new tactics to win at SEO. Sometimes the best solution is to go a little old school and get back to the basics.
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Winning With Old School SEO in 2016 (& Beyond)
- 1. Winning With Old School SEO in 2016 (& Beyond) @recalibrate #StateofSearch
- 3. 2016 2017 @recalibrate #StateofSearch
- 4. “SEO IS DEAD” @recalibrate #StateofSearch
- 5. Search Engines & SEOs (the internet’s original symbiotic relationship) @recalibrate #StateofSearch
- 11. CTR & user behavior as ranking signals make Google better @recalibrate #StateofSearch
- 17. Internal links Page titles H1s Written content Good code @recalibrate #StateofSearch
- 20. Search engines need context @recalibrate #StateofSearch
- 21. Search engines need context (hint: so do people) @recalibrate #StateofSearch
- 25. LOGO
- 26. IL #1 IL #2 IL #3 IL #4 LOGO IL #5 IL #6
- 27. IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6
- 28. IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE
- 29. IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS
- 30. IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS CONTENT
- 31. IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS CONTENT
- 32. IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS CONTENT TITLE
- 33. IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS CONTENT TITLE BREADCRUMBS
- 34. IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS CONTENT TITLE BREADCRUMBS INTRO TEXT / VALUE PROP / HERO IMAGE
- 35. IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS CONTENT TITLE BREADCRUMBS CONTENT INTRO TEXT / VALUE PROP / HERO IMAGE
- 36. IL #1 IL #2 CTA IL #3 IL #4 LOGO LOGO IL #1 IL #2 IL #3 IL #5 IL #6 TITLE BREADCRUMBS CONTENT TITLE BREADCRUMBS CONTENT INTRO TEXT / VALUE PROP / HERO IMAGE
- 37. What does it look like above the fold? @recalibrate #StateofSearch
- 38. IL #1 IL #2 CTA IL #3 IL #4 LOGO IL #5 IL #6 TITLE BREADCRUMBS CONTENT
- 39. BREADCRUMBS INTRO TEXT / VALUE PROP / HERO IMAGE CONTENT TITLE
- 47. Be empathic. Be awesome. @recalibrate #StateofSearch
- 48. Be empathic. Be awesome. Help others achieve their goals. @recalibrate #StateofSearch
- 57. #1 – March 25th
- 58. #2 – September 20th
- 59. #1 w/ featured snippet – October 3rd
- 61. Results don’t always reveal themselves on the timeline we’d expect.
- 62. … or in the way we’d expect. @recalibrate #StateofSearch
- 63. Just do you. @recalibrate #StateofSearch
- 70. “The Humane Society of Utah (HSU) had a record-breaking year, adopting out 11,318 animals in 2015 and achieved a no-kill status as the largest open admissions shelter in the state.” @recalibrate #StateofSearch
- 71. B2B Link Building @recalibrate #StateofSearch
- 80. Appreciate that things are changing. @recalibrate #StateofSearch
- 81. Appreciate that things are changing. Know the principles are static. @recalibrate #StateofSearch
- 82. Appreciate that things are changing. Know the principles are static. Play to your strengths & others’ needs. @recalibrate #StateofSearch