SlideShare a Scribd company logo

Why Upworthy Has Won the Internet

•
•
Marketo
Marketo

Whether you find viral publisher Upworthy provocative, annoying, or clever, there’s plenty to be learned from Upworthy’s instant-virality strategy. Take a look at our newest infographic to learn all of the tips and tricks of the Upworthy trade

1 of 1
Download to read offline
270 DAYS LATER 791,000 Facebook fans 43,000 Twitter followers 10,000 Tumblr followers 1. Find interesting content that should be shared 2. Improve the layout and framing 3. Post it to your site for lots of exposure 4. Promote! Spread the word about the post ...so that the world will remember that there are more important things to ponder than Honey Boo Boo 5. Rake in the profits 6. And this actually works? UPWORTHY WENT LIVE ON March 26, 2012 Founded by People have to click and share the heck out of your content! a hero a meaningful/inspiring story something that draws on emotion posting at the right time and place a villain a hero a villain a meaningful/inspiring story something that draws on emotion posting at the right time and place One website changeD the internet forever. HOW CAN YOU DO IT, TOO? How do you make that one thing you made go super viral and stuff? KEYS to viral content what does viral even mean? Shares per view Clicks per share Viral? LOW HIGH LOW HIGH LOW LOW HIGH HIGH NOPE KINDA??? MEH, NOT SO MUCH HELL YEAH BUDDY! Where do people share? According to Shareaholic's Q4 study of social media traffic referrals: User eXperience is all about ease for your audience what to frame Make it really really really really easy to share your content on Facebook This is a big part of Upworthy , s success They come up with at least 25 headlines for every post and then pick the most effective one. Necessity is the mother of invention. Don't sexualize your headlines in a way your mom wouldn’t approve of. Upworthy shares increased by 398% after they added scrolling share buttons Share text The Headline The Excerpt The Share Image The Tweet Your Mom That’s what Upworthy says anyway... and they aren’t kidding — middle-aged women are the most prolific sharers on the internet Do titles really make that much of a difference? Let , s see: Here are two different titles used to share the same video: december 03, 2012 Iowa House Democrats YouTube channel title: “Zach Wahls Speaks About Family” MoveOn.org title: “Two Lesbians Raised a Baby and This is What They Got” 1 million views 17 million views ( MOST FREQUENTLY ASKED QUESTION, ACCORDING TO UPWORTHY ) Eli Pariser MoveOn.org Chris Hughes Facebook Peter Koechley The Onion Adam Mordecai Howard Dean Presidential Campaign Framing is the optimal placement of various aspects of your post (Seriously, just ask my mom.) Headlines must have an element of mystery without being overly vague Follow This One Tip and...Never Diet Again! A popup asking the audience to “like” them on Facebook increased “likes” by 419% FRAMING IS VITAL FOR VIRAL HEAdlines UX . user experience What makes people share things anyway? Keep testing the reactions and shares for various types of content Testing 10k views 100k views 300k views 400k views 500k views 1 million views 56% 5% 1.9% 1.1% 0.7% 0.3% Remember that you’ve already won the attention of your audience — it’s their friends and their friends’ friends that you want the Difficulty Meter these 5 Mitt Romney Accidentally Confronts a Gay Veteran, Awesomeness Ensues Bully Calls News Anchor Fat, News Anchor Destroys Him on Live TV A Tea Partier Decided to Pick a Fight with a Foreign President. It Didn’t Go So Well Move Over Barbie - You’re Obsolete BOOM, ROASTED: Here’s Why You Don’t Ask a Feminist to Hawk Your Sexist Product Number of posts Number of views that , s only 5 posts in 10 months You’ll spend far too much time clicking around these sites Every post baits your curiosity to click on another post...and so on These websites paint a curated, often inaccurate view of the world They are often more inspirational than enlightening “Viral mills” such as Upworthy and Buzzfeed are huge on the internet Is there a downside to Upworthy? Eli Pariser author of Sources: slideshare.net/Upworthy/how-to-make-that-one-thing-go-viral-just-kidding betabeat.com/2013/10/dishing-out-insulin-how-feel-good-viral-machines-like-upworthy-and-buzzfeed-filter-reality PRESENTED BY: Facebook This is where the majority of the audience is from. Percentages are from a Shareaholic Q4 2013 study on all social media referrals from over 200,000 websites’ worth of data. Twitter You can make a difference if you #learn2tweet. Reddit good luck with that — If you succeed, you should win an Oscar. Pinterest Speaking of moms... 14.9% | 4.5% | 1.1% | 0.3% | You can't guarantee you'll go viral, but if you try REALLY hard, YOU TOO CAN WIN THE INTERNET (or at least one corner of it) they are very reliant on Facebook traffic Traffic could decrease significantly if Facebook changes its algorithms In The Filter Bubble, Eli Pariser indicates that websites are catering to their audience’s pre-existing views They’re concealing disagreeable information These numbers reflect the time period between March and December of 2012 Most posts never reach 10k views People share your content when it strikes a good balance between emotionally stirring and entertaining. one thing

More Related Content

Why Upworthy Has Won the Internet

  • 1. 270 DAYS LATER 791,000 Facebook fans 43,000 Twitter followers 10,000 Tumblr followers 1. Find interesting content that should be shared 2. Improve the layout and framing 3. Post it to your site for lots of exposure 4. Promote! Spread the word about the post ...so that the world will remember that there are more important things to ponder than Honey Boo Boo 5. Rake in the profits 6. And this actually works? UPWORTHY WENT LIVE ON March 26, 2012 Founded by People have to click and share the heck out of your content! a hero a meaningful/inspiring story something that draws on emotion posting at the right time and place a villain a hero a villain a meaningful/inspiring story something that draws on emotion posting at the right time and place One website changeD the internet forever. HOW CAN YOU DO IT, TOO? How do you make that one thing you made go super viral and stuff? KEYS to viral content what does viral even mean? Shares per view Clicks per share Viral? LOW HIGH LOW HIGH LOW LOW HIGH HIGH NOPE KINDA??? MEH, NOT SO MUCH HELL YEAH BUDDY! Where do people share? According to Shareaholic's Q4 study of social media traffic referrals: User eXperience is all about ease for your audience what to frame Make it really really really really easy to share your content on Facebook This is a big part of Upworthy , s success They come up with at least 25 headlines for every post and then pick the most effective one. Necessity is the mother of invention. Don't sexualize your headlines in a way your mom wouldn’t approve of. Upworthy shares increased by 398% after they added scrolling share buttons Share text The Headline The Excerpt The Share Image The Tweet Your Mom That’s what Upworthy says anyway... and they aren’t kidding — middle-aged women are the most prolific sharers on the internet Do titles really make that much of a difference? Let , s see: Here are two different titles used to share the same video: december 03, 2012 Iowa House Democrats YouTube channel title: “Zach Wahls Speaks About Family” MoveOn.org title: “Two Lesbians Raised a Baby and This is What They Got” 1 million views 17 million views ( MOST FREQUENTLY ASKED QUESTION, ACCORDING TO UPWORTHY ) Eli Pariser MoveOn.org Chris Hughes Facebook Peter Koechley The Onion Adam Mordecai Howard Dean Presidential Campaign Framing is the optimal placement of various aspects of your post (Seriously, just ask my mom.) Headlines must have an element of mystery without being overly vague Follow This One Tip and...Never Diet Again! A popup asking the audience to “like” them on Facebook increased “likes” by 419% FRAMING IS VITAL FOR VIRAL HEAdlines UX . user experience What makes people share things anyway? Keep testing the reactions and shares for various types of content Testing 10k views 100k views 300k views 400k views 500k views 1 million views 56% 5% 1.9% 1.1% 0.7% 0.3% Remember that you’ve already won the attention of your audience — it’s their friends and their friends’ friends that you want the Difficulty Meter these 5 Mitt Romney Accidentally Confronts a Gay Veteran, Awesomeness Ensues Bully Calls News Anchor Fat, News Anchor Destroys Him on Live TV A Tea Partier Decided to Pick a Fight with a Foreign President. It Didn’t Go So Well Move Over Barbie - You’re Obsolete BOOM, ROASTED: Here’s Why You Don’t Ask a Feminist to Hawk Your Sexist Product Number of posts Number of views that , s only 5 posts in 10 months You’ll spend far too much time clicking around these sites Every post baits your curiosity to click on another post...and so on These websites paint a curated, often inaccurate view of the world They are often more inspirational than enlightening “Viral mills” such as Upworthy and Buzzfeed are huge on the internet Is there a downside to Upworthy? Eli Pariser author of Sources: slideshare.net/Upworthy/how-to-make-that-one-thing-go-viral-just-kidding betabeat.com/2013/10/dishing-out-insulin-how-feel-good-viral-machines-like-upworthy-and-buzzfeed-filter-reality PRESENTED BY: Facebook This is where the majority of the audience is from. Percentages are from a Shareaholic Q4 2013 study on all social media referrals from over 200,000 websites’ worth of data. Twitter You can make a difference if you #learn2tweet. Reddit good luck with that — If you succeed, you should win an Oscar. Pinterest Speaking of moms... 14.9% | 4.5% | 1.1% | 0.3% | You can't guarantee you'll go viral, but if you try REALLY hard, YOU TOO CAN WIN THE INTERNET (or at least one corner of it) they are very reliant on Facebook traffic Traffic could decrease significantly if Facebook changes its algorithms In The Filter Bubble, Eli Pariser indicates that websites are catering to their audience’s pre-existing views They’re concealing disagreeable information These numbers reflect the time period between March and December of 2012 Most posts never reach 10k views People share your content when it strikes a good balance between emotionally stirring and entertaining. one thing