WhatTheHack - Blockchain and The World Food Supply
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Blockchain technology has broad applications across many industries for improving supply chain transparency and trust between participants. One example is Starbucks using blockchain to provide increased visibility into their global coffee supply chain and empower small farmers. By recording transactions on a shared ledger, all participants have access to real-time information about product movements from farm to final sale while verifying authenticity. This helps farmers access credit and customers gain transparency about the origins of their purchases. Microsoft offers tools like the Azure Blockchain Service to simplify developing blockchain applications for supply chain management and other use cases.
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WhatTheHack - Blockchain and The World Food Supply
- 1. Blockchain and The World Food Supply Scan this QR code to access free educational resources, step-by-step learning guides as well as get practical experience in Azure Blockchain! https://aka.ms/AA9jit6 Don’t forget to add Microsoft Azure as a skill to your LinkedIn account to stay connected with our developer community! + Microsoft Azure We post the latest announcements about free events for developers in Ireland on our official Twitter account. @MSDevIRL
- 2. Blockchain and The World Food Supply Juarez Junior Azure Developer Relations Lead Microsoft Ireland juarez.junior@microsoft.com Twitter/Medium: @juarezjunior linkedin.com/in/jujunior
- 4. digital transformation 91% 85% 68% 1. Microsoft 2019 Digital Transformation Business Executives Survey
- 5. Blockchain technology What is blockchain? Common scenarios
- 7. The ledger can only be updated by network consensus, and information can’t be altered Everyone in the network has an individual, identical copy Data is stored in a shared ledger— a record of every transaction Blockchain streamlines these processes by establishing a secure, shared source of truth
- 8. Blockchain has broad applications across industries Loyalty tracking Product provenance Logistics management Digital rewards P2P selling Ticket purchases Asset tracking Real-time auction for supplier contracts Supply chain transparency Dynamic commodities pricing Claims management MBS/Property payments Fraud detection Automated underwriting Risk visualizations Licensing and ID Benefits distribution Aid tracking Military security Copyrights Audit compliance Bond issuance Trade finance Loan syndication Post trade settlement Global payments Derivatives trading KYC/AML Personalized medicine Records sharing Compliance Agricultural authentication Pharmaceutical purity Manufacturing Retail Insurance Government Banking and Capital Markets Health
- 9. Starbucks empowers each member of its supply chain Over the next two years, we will look to demonstrate how technology and innovative data platforms can give coffee farmers even more financial empowerment — Kevin Johnson Starbucks CEO Challenge • Starbucks needed increased visibility into the movement of beans across its vast supply chain • 97% of farmers are small hold/one-acre farms that have difficulty scaling production to meet demand Solution • Use blockchain based smart contracts to define the responsibilities of each supply chain participant and record their activities • Provides immutable proof-of-end purchase to farmers enabling access to higher quality credit • Monitor the movement of beans from farm to pour using a shared, cloud-based app
- 10. And reinforces trust from farmers to customers Farmers Starbucks Customers Farmers are financially empowered… • Understand downstream movement of their product and better forecast demand • Receive immutable “proof-of-end purchase” from Starbucks • Establish creditworthiness to access higher quality credit and expand operations Starbucks receives immutable record of… • Bean provenance • Inventory state changes and movement Customers enjoy increased transparency… • Into the individual region • The farm origin of the coffee • Tactics used to farm their high-end coffee
- 11. Using blockchain to reinforce trust from farmer to customer Carrier Authenticity is verified and beans are delivered to the factory Customer At purchase can view certifications, origin, and other quality details with assurances from farm to pour Manufacturer Containers are verified and coffee is processed and bagged Small Hold Farmer Produce coffee beans under specified conditions to earn organic and Fair Trade certifications. Receive “proof of end purchase” from Starbucks they can use to access credit for next years harvest Retailer The bags reach the retailer having been accounted for at each step of the journey Farmer Plot #839049 25 tons of cocoa beans Certifications Carrier Shipped 2/5/2018 Organic Fair Trade Manufacturer Delivered 2/12/2018 Organic Fair Trade Distributor Delivered 2/19/2018 Organic Fair Trade Retailer Delivered 2/26/2018 Organic Fair Trade Customer Guaranteed fresh Certified organic Certified Fair Trade At various points in the journey, an IoT device scans the product and records its status and condition which are updated on the blockchain Quality attestationProof of Purchase Consumer visibility Distributor The coffee is moved through distributor network under high-quality assurance regulations
- 13. Building an end-to-end blockchain app is a huge undertaking Manually deploy ledger Write business logic Orchestrate signing, hashing and routing Store smart contract reference data Synchronize data with off- chain DB Ingest messages and events Build web client API management Manage keys Customize integrations Extend capabilitie Integrate with existing business apps Configure consortium network Link identities to federated systems
- 14. Azure Blockchain Developer Experience delivers the power of blockchain in a package developers love AZURE BLOCKCHAIN DEVELOPER EXPERIENCE
- 15. Transform your business with blockchain on Azure Create smarter and more efficient processes with Azure blockchain offerings Azure Blockchain Service Azure Blockchain Workbench Azure Blockchain Developer Kit Build, govern, and expand consortium blockchain networks Easily prototype blockchain apps in the cloud Connect and integrate to existing apps and move to production
- 16. Azure is the best cloud for blockchain Ahead of the competition An open, app-focused approach validated by Gartner, Forrester and many other third-party analysts Thoughtful product portfolio The most open and comprehensive blockchain portfolio to simplify development of this new class of applications Trusted by customers and partners Businesses have built thousands of blockchain apps on Azure working with our rich ecosystem of blockchain partners
- 17. Join customers and partners building blockchain apps on Azure Partners Customers
- 19. Blockchain on Azure WhatTheHack – Blockchain Azure Blockchain Service Dev Kit VS Code - Blockchain Dev Kit for Ethereum Quorum on Azure
- 20. Microsoft @ WhatTheHack Blockchain
- 21. Microsoft for Start-Ups Where B2B startups scale Kelvin Keane – Startup & Partner Manager v-kekean@microsoft.com
- 22. Who do we support? B2B or B2B2C Scalable cloud backend Less than 7 years old Post Product Market Fit (3 – 15 Paying Customers)
- 23. Microsoft for Startups Benefits
Editor's Notes
- When Starbucks needed to increase visibility into the movement of beans across its vast supply chain, they worked with Microsoft to build a blockchain-based application to connect their supply chain participants. Starbucks said that the goals of the project are to: Contribute to farmers’ financial independence and confidence While cultivating empathy among consumers Through what it hopes will constitute a clear, visible connection between the products they enjoy and the people that farm them. .” T: Starbucks’ blockchain application will benefit each stakeholder in the supply chain. <CLICK>
- Starbucks’ new app reinforces trust among all of blockchain members and allows every stakeholder on the supply chain to track a bean’s movement. It shows—most importantly—provides small farmers with an immutable “proof of end purchase” from Starbucks that helps them get high-quality loans and avoid predatory lenders. Starbucks receives an immutable record of bean provenance and inventory state changes allowing them to track their product from farm to pour. And it informs the end customers where their coffee came from through increased transparency into the region, farm origin, and the tactics used to produce their favorite coffee. T: This app along with thousands of others have been built on Azure <CLICK>
- Starbuck’s premier blockchain application provides visibility across the value chain, delivering benefits to Starbucks, farmers, and customers alike. Starting with small hold farmers on the network, the blockchain solution checks to make sure it is produced according to specified organic and Fair Trade conditions. From there, the condition and state of the beans is verified as it moves from carriers to manufacturers, and then by distributors to various Starbucks cafes. At purchase, customers can view the coffee’s certifications, as well as information about its origins. <click>