What's Hot in SEO Ranking Factors - SMX Advanced June, 2016
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This slide shares knowledge and results from Eric Enge's latest study on links as a ranking factor which is also presented at The Periodic Table Of SEO Ranking Factors: 2016 Edition at #SMX Advanced in Seattle on June 22-23, 2016. In addition to that, this slide also covers his thoughts about Featured snippets and RankBrain.
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What's Hot in SEO Ranking Factors - SMX Advanced June, 2016
- 1. #SMX #11A @stonetemple TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) What’s Hot in SEO Ranking Factors
- 2. #SMX #11A @stonetemple Stone Temple Consulting Full-service Digital Marketing Agency Content Marketing • Strategic Plan • Off-site Placements • On-site Content • Influencer / Media Relationships • Link Building On-Page SEO • Comprehensive Audits • Site Hierarchy (IA) • Search EngineCrawl Management • Crawls • Ongoing Site Reviews andAuditing • Mobile Strategy • Mobile SEO Implementation • AMP • App Strategy • Deep Linking • App Store Optimization Social Media • Strategic Plan • Drive Business Results • Influencer / Media Relationships • Content Strategy • ContentGeneration Mobile
- 3. #SMX #11A @stonetemple Featured Snippets: Let’s Look At Some Data!
- 4. #SMX #11A @stonetemple Rich Answers Continuing to Grow Based on Reviewing 855K SERPs
- 5. #SMX #11A @stonetemple Massive Churn in Featured Snippets
- 8. #SMX #11A @stonetemple Google Appears to Have Built a Featured Snippet Machine Speculation Ahead!
- 9. #SMX #11A @stonetemple Example Site: Got The Rich Answer Does Getting a Featured Snippet Increase Traffic?
- 10. #SMX #11A @stonetemple RankBrain:What’s the Real Story?
- 11. #SMX #11A @stonetemple What is the label of a consumer at the highest level of a food chain? “Name ” To eat not to buy “The”“Top”
- 12. #SMX #11A @stonetemple Can You Get 100% Score on Super Mario Without Walkthrough? Negatives
- 13. #SMX #11A @stonetemple Built a DB of 500K queries from Google and Bing Suggest
- 14. #SMX #11A @stonetemple June/July 2015 Google Result January 2016 Google Result Pulled Results from Google onTwo Different Dates
- 15. #SMX #11A @stonetemple Why Are PDFs So Weak? July 2015 Answer
- 16. #SMX #11A @stonetemple Now Relates “Weak” to Security January 2016 Answer
- 19. #SMX #11A @stonetemple July 2015 Answer
- 21. #SMX #11A @stonetemple Google’s Mobile Update II
- 22. #SMX #11A @stonetemple What Happened With Mobilegeddon? We Analyzed 15,235 QueriesWeek of April 17 2015, and Again on May 18 2015 We Focused on the Top 10 Results
- 23. #SMX #11A @stonetemple Mobile DOES Matter as a Ranking Factor
- 24. #SMX #11A @stonetemple What About Google’s 2nd Mobile Ranking Update?
- 25. #SMX #11A @stonetemple Not as Big an Impact as the First Update
- 26. #SMX #11A @stonetemple Not as Big an Impact as the First Update
- 27. #SMX #11A @stonetemple Why This Update is Still Important Indicator of Google’s Confidence in the Concept of a Rankings Boost Will Likely be Followed by More Such Updates Future mobile ranking updates will include other factors such as page speed
- 29. #SMX #11A @stonetemple Links: A Fresh Look at Their Impact
- 30. #SMX #11A @stonetemple 29 Ammon Johns: We heard that RankBrain is the third-most-important signal contributing to results now.Would it be beneficial to us to know what the first two are? Andrey Lippatsev:Yes. Absolutely. I can tell you what they are. It’s content and links going into your site. https://www.youtube.com/watch?v=l8VnZCcl9 J4#t=30m15s Aired on Mar 23, 2016 Google’s Current Postion
- 32. #SMX #11A @stonetemple 31 SoWhat’s the Real Story?
- 33. #SMX #11A @stonetemple 32 Mean of the Correlations Across All SERPsTested
- 34. #SMX #11A @stonetemple 33 Sum of all Links Per Ranking Position (Normalized)
- 35. #SMX #11A @stonetemple 34 Aggregate Correlations Across Blocks of 10 SERPs Positions 1 – 10 Positions 11 – 20 Positions 21 – 30 Positions 31 – 40 Positions 41 – 50 Pearson Correlation: 0.77 SpearmanCorrelation: 1
- 36. #SMX #11A @stonetemple 35 What Do AllThese Numbers Mean? The Aggregate Correlation Values areVERY High The Average of the Individual SERP Correlations Still Meaningful Search is a Noisy System • We found that at least 6% of the results came from different algorithms) • Local results • Query deserves diversity • In Depth Articles • Overall Content Quality / Relevance a Huge Factor Too
- 37. #SMX #11A @stonetemple 36 Content Quality / Relevance 1. Link Score = 100, Content Score = 70 2. Link Score = 80, Content Score = 90 WhichWould Rank Higher? Imagine a System WhereYou Multiply 2 Numbers Link Score * Content Score = ?
- 38. #SMX #11A @stonetemple 37 Impact of a Mix of Domain Authority and Page Authority
- 39. #SMX #11A @stonetemple 38 Commercial vs. InformationalTerms
- 40. #SMX #11A @stonetemple 39 Commercial HeadTerms vs. Commercial LongTailTerms
- 41. #SMX #11A @stonetemple 40 Examples of theTrue Power of Links This is a Process ThatWe’ve Repeated Hundreds of Times
- 42. #SMX #11A @stonetemple Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 962-8474 www.stonetemple.com Thank You!