What's After SEO

THEN
It became this
http://www.google.com/search/about/insidesearch/howsearchworks/fighting-spam.html

AND NOW IT
LOOKS A LOT LIKE THIS

ESPECIALLY SINCE
YOU CAN ONLY DO
SO MUCH

LET’S JUST SAY
you’re able to rank

WHAT’S AFTER
getting all these things right?

AND
LANDING
YOUR SITE
at the
top

YOU FEEL LIKE YOU’RE
on top of the world

NOW YOU HAVE TO
Engage your audience

A WEBSITE WITH A HIGH AMOUNT OF
search traffic

DOESN’T MEAN IT’S A WEBSITE
that can convert well
= $$$

IT IS THE ACT OF CONVERTING SITE VISITORS
Into paying customers

triggers a previously set goal
A CONVERSION CAN ALSO BE
CONSIDERED AS AN ACTION THAT

increasing your
website’s
conversion rate
THE ART AND
SCIENCE BEHIND

WHAT I’M ABOUT TO
TEACH YOU IS THE
process of cro

WHAT I’M ABOUT TO
TEACH YOU IS THE
READY?
process of cro

important pagesIN YOUR SITE
PIN POINT

THESE ARE PAGES THAT
ARE CRITICAL TO YOUR
Conversion
funnel

THIS CAN BE FROM EXISTING
analytics tools

TO WORK FROM
You want a benchmark

VALIDATE YOUR
hypothesis
The best way to do it is
with asking the visitors of
those important pages

RUN A
qeryz campaign
FOR [ X ] NUMBER OF DAYS

FROM THE DATA YOU’VE GATHERED,
Create action points
THAT WILL VALIDATE YOUR HYPOTHESIS

CREATE
a variation
backed up with data from
your hypothesis
of your page

SPLIT YOUR TRAFFIC TO
50/50
A B

YOU CAN DO THIS EASILY VIA
unbounce or optimizely

IF YOU WANT IT FOR FREE, YOU
COULD HAVE YOUR WEB
DEVELOPER/DESIGNER DO IT
AND RUN IT VIA

FROM YOUR A/B TEST
Collect goals data

100% OF YOUR
SHIP OUT THE
WINNER TO RECEIVE
UNTIL YOUR NEXT
HYPOTHESIS
TRAFFIC

HERE’S HOW
WE DID IT FOR
qeryz

WE WERE CONVERTING
AT A VERY LOW RATE OF
2.59%

homepage
THIS IS HOW
LOOKED LIKE
our

SIGN UP
OUR GOAL WAS
TO INCREASE
SIGNUP RATE TO
at least 5%

Hypothesis:
WE NEED PEOPLE TO
UNDERSTAND WHAT
QERYZ CAN DO FOR THEM

SO WE
CHANGED THE
HOMEPAGE
AND ADDED AN
explainer
video

THAT INCREASED OUR CONVERSION
RATE BY A WHOPPING
84.95%

homepage
THIS IS HOW
LOOKED LIKE
THEN
our

BUT WE HAVEN’T
REACHED OUR
GOAL OF
5% signup rATE
YET

Here was our hypothesis:
WE COULD INCREASE
SIGNUPS FURTHER BY
ADDING A SIGNUP FORM
ON THE HOMEPAGE

THE
Explainer video
Signup form
pricing
RESULTWAS THIS

OUR SIGNUPS INCREASED BY
21.02%

HITTING OUR GOAL AT A
5.70% Conversion
rate

YOU PROBABLY
DON’T KNOW THIS…

and google won’t admit
TO THIS EITHER

BUT
user activity
ACCOUNTS FOR A LOT TODAY

IF YOU’RE ON THE FIRST PLACE
OF THE FIRST PAGE FOR YOUR
TARGET KEYWORDS, YOU
SHOULD BE GETTING
32% click-throughs

IF YOU GET ANY LESS THAN THAT,
BY GOOGLE’S MANUAL REVIEW TEAM
you will be reviewed

you get manually reviewed as well
but they bounce out of
your site and pogo stick,
IF YOU GET THE 32%
CLICK-THROUGHS

HAVE A CATCHY
TITLE AND META
DESCRIPTION

THEN CAPTIVATE
YOUR AUDIENCE BY
ENGAGING THEM
IN YOUR SITE
THROUGH CRO

THIS IS OUR
user engagement data

WHILE MOST PEOPLE PUT THEIR
SAAS TOOL IN A SUBDOMAIN,
WE PUT OURS IN A
subfolder

SO ALL OF OUR USER ACTIVITY
IN THE SAAS TOOL
will be credited in our sld

THIS DATA WOULDN’T BE
POSSIBLE IF WE DIDN’T
optimize our site

WE EXPERIENCED A CONSISTENT
INCREASE IN RANKINGS
For 10 keywords,

IN BUSINESS
And that’s just for our
First year

IN YOUR SITE THROUGH CRO
Generate high user activity

sean@qeryz.com
qeryz.com
seo-hacker.org
seo-hacker.net
CONTACT ME/
CHECK OUT

…not to intervene when it came to you…
by liquene
ï£¿/
by Thomas Leuthard
Other images: pexels.com, pixabay.com
Pin by ermankutlu, GB
Graph by Tommy Kuntze, US
Media by Garrett Knoll, US
Bullseye by Pieter J. Smits, NL
Dart by Phuong Nguyen, US
Funnel by Ilsur Aptukov, RU
Images
icons
credits

What's After SEO

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