What Would Steve Do? Lessons from the World's Most Captivating Presenters
•
782 likes•59,273 views
This was the last presentation I created during my tenure at HubSpot as Director of Brand & Buzz. To date, it remains HubSpot's 2nd most popular SlideShare of all time with >1.25 Million views and 35,000 downloads. See the original presentation on HubSpot's SlideShare channel here: http://slidesha.re/1avaxMa To learn more about HubSpot, visit www.HubSpot.com.
Report
Share
What Would Steve Do? Lessons from the World's Most Captivating Presenters
- 1. WHAT WOULD STEVE DO ? lessons from the world’s most captivating presenters
- 2. Steve Jobs delivered some of the most awe-inspiring, memorable keynote presentations in history.
- 3. Scott Harrison’s remarkable presentations have helped raise $75,000,000 for charity: water in six years.
- 4. The typical Gary Vaynerchuk presentation features over 100 four-letter words, ZERO slides & at least one standing ovation.
- 5. Sadly, your presentations are not awe-inspiring; they’re yawn-inspiring.
- 6. Yawn-inspiring presentations don’t sell products.
- 7. Awe-inspiring presentations can move mountains.
- 8. Let the world’s most captivating presentersteach you how to move mountains.
- 9. Let the world’s most captivating presentersteach you how to move mountains. Or sell products.
- 10. Let the world’s most captivating presentersteach you how to move mountains. Or sell products. Or both.
- 11. Craft a story that captures both heart & mind. TIP #1
- 12. Humans have been telling stories for thousands of years.
- 13. We don’t live our lives in bullet points. • I was born in the Ukraine in 1972. • My family left the Soviet Union in 1975. • In 1980, my brother Andrew was born (in the U.S.). • I won my first school Spelling Bee in 1981. • I graduated from high school in 1990. • I graduated from college in 1994. • Recently, I turned 41
- 14. We live our lives in images & stories.
- 15. A story has a beginning, a middle, & an end.
- 16. A story has a beginning, a middle, & an end. Little Red Riding Hood gets lost on her way to Grandma’s house.
- 17. A story has a beginning, a middle, & an end. Little Red Riding Hood is fooled into thinking that the Big Bad Wolf is her grandmother!
- 18. A story has a beginning, a middle, & an end. Little Red Riding Hood escapes the cunning wolf’s clutches. She never wanders alone in the woods by Grandmas house again.
- 19. A presentation is a visual story.
- 20. Movies are also visual stories.
- 21. Filmmakers don’t make movies without a script.
- 22. Trust me. Start with paper, not PowerPoint.
- 23. Emotions make stories stick.
- 24. They’re like neon signs telling your brain, “REMEMBER THIS!”
- 25. When emotions are triggered, dopamine floods the brain.
- 26. Logic doesn’t flood the brain with dopamine, which is why logic alone doesn’t move mountains. Smoking harms nearly every organ in the body & is the leading cause of preventable death in the U.S.
- 27. Create slides that lead your audience to “YES”. TIP #2
- 28. Getting to “YES” means answering Why, How & What.
- 29. Getting to “YES” means answering Why, How, & What. why should I care?
- 30. Getting to “YES” means answering Why, How, & What. why should I care? how will this improve my life?
- 31. Getting to “YES” means answering Why, How, & What. why should I care? how will this improve my life? what must I do?
- 32. start by telling us WHY WE SHOULD CARE. TIP #3
- 33. Start by telling us why we should care.
- 34. show us how your product WILL MAKE OUR LIVES BETTER. TIP #4
- 37. USE SIMPLE LANGUAGE, FREE OF JARGONS. TIP #5
- 38. “1000 songs in your pocket.” simple.
- 39. “Today we’re introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.” “1000 songs in your pocket.” simple. jargon.
- 40. USE METAPHORS TO GIVE MEANING. TIP #6
- 41. What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds. ” “ STEVE JOBS
- 42. DITCH THE BULLET POINTS. PERMANENTLY. TIP #7
- 43. STEVE JOBS NEVER USED BULLET POINTS.
- 44. NEVER.
- 45. Bullets are for guns & to-do lists —not presentations.
- 46. DON’T JUST TELL US. SHOW US. TIP #8
- 47. Humans process images 60,000x faster than words.
- 48. Humans process images 60,000x faster than words. circle
- 49. Humans process images 60,000x faster than words. circle
- 50. We also recall information presented as images 6x more easily than text.
- 51. We also recall information presented as images 6x more easily than text. The set of points in a plane that are equidistant from a given point.
- 52. We also recall information presented as images 6x more easily than text. The set of points in a plane that are equidistant from a given point.
- 53. IT’S A PERFORMANCE. IT’S NOT A PRESENTATION. TIP #9
- 55. FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON:
- 56. 30 HOURS crafting the story FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON:
- 57. 30 HOURS crafting the story 30 HOURS building the slides FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON:
- 58. 30 HOURS crafting the story 30 HOURS building the slides 30 HOURS rehearsing FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON:
- 59. TO EXCELLENCE. THERE IS NO SHORTCUT TIP #10
- 60. THERE IS NO F**KING SHORTCUT TO EXCELLENCE. I REPEAT:
- 61. Learn how to master the art of persuasive communication with this free video training: http://bit.ly/APCyes