What the Heck is Social Media?
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Social media refers to online platforms that allow people to communicate and share information. It includes social networks like Facebook, microblogging platforms like Twitter, and other sites for sharing photos, videos, reviews and other content. The document discusses how social media has become very popular, with over half of all adults having social media profiles. It emphasizes that social media is about dialogue rather than monologue, and that businesses need to participate in online conversations to engage customers and not become irrelevant.
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What the Heck is Social Media?
- 1. What the heck is Social Media?Sean Macready
- 2. WARNING!Social Media “experts” or “gurus” DO NOT exist. If you hear these terms, RUN!
- 3. “Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.”http://www.wikipedia.org
- 4. More simply put:“Social Media is people having conversations online.”
- 5. New Media and Web 2.0…What?!Web 2.0 is a buzzword, coined by Tim O’Reilly, used to describe the latest trends in Internet technology. Web 2.0 applications are said to enhance creativity, encourage information sharing & collaboration, and ultimately, increase the functionality of the Web. "Web 1.0 was commerce. Web 2.0 is people.”--Ross Mayfield , President, socialtext.com
- 6. The conversations are powered by…Blogs
- 7. Micro Blogs
- 8. Online Chat
- 9. RSS
- 10. Widgets
- 11. Social Networks
- 12. Social Bookmarks
- 13. Message Boards
- 14. Podcasts
- 17. Virtual Worlds
- 18. Wikis(…just to name a few)
- 19. The conversations are powered by…博客
- 20. 微型博客
- 21. 在線聊天
- 22. 的
- 23. 小部件
- 24. 社會網絡
- 25. 社會書籤
- 26. 留言板
- 27. 播客
- 28. 視頻分享網站
- 29. 照片共享網站
- 30. 虛擬世界
- 32. Why Social Media Matters57% of all adults have a social media profile50% of all social networkers check sites dailyTwitter use growing at 400% per yearFacebook is the #2 destination on the webAverage Facebook user has 120 friends850 million photos updated to Facebook each monthNUMBERS WE CAN’T IGNORE!
- 33. Why should I care?
- 34. Social-networking sites are officially morepopular than (other??) sites.
- 37. 200 Millionblogs
- 38. 73% Of active online users have read a blogUniversal McCann Comparative Study on Social Media Trends April 2008
- 39. 45% Have started their own blog
- 40. 57% Have joined a social network
- 41. 55% Have uploaded photos
- 42. 83% Have watched video clips
- 43. “In 2010, if you're not on a social networking site, you're not on the internet.”IAB Platform status report: User generated content, Social Media and Advertising – An Overview April 2008
- 44. IT’S NOT A FAD.It’s a fundamentalshift in the way wecommunicate.
- 45. The old communication model was amonologue.
- 46. The new communication model is adialogue.
- 47. Which means it’s…TRANSPARENTINCLUSIVEAUTHENTIC VIBRANT
- 49. Social Media “is only going to become more pervasive and as such, become a critical factor in the success or failure of any company.”Brian Solis, Social Media Manifesto, August 21, 2007
- 50. Speaking of the future…
- 51. Tomorrow’s clients are today’s “digital natives.”
- 52. By next year, Millennials/Gen Y-erswill outnumber Baby Boomers
- 53. MILLENIALS SPEND 16 HOURS/WEEKONLINE.
- 54. 96% of them have joineda social network.
- 55. Audience information sources are SHIFTING!Customers, partners, competitors and mediaalready use social media:Who is talking to them if you are not?Communities already existCommunities drive trafficCommunities drive brands
- 56. Translation:The train is leaving thestation.WITH OR WITHOUT YOU.
- 57. HOW DO I GET ON THE TRAIN?
- 58. EASY.JUSTGET ON.
- 59. “If you don’t like change, you’re going to like irrelevance even less.”Gen. Eric ShineskiRetired Chief of Staff, US Army
- 60. A.Listen
- 61. Immerse yourself in the conversations.
- 62. Messages are not conversations
- 63. B.Participate
- 64. SOCIAL>mediaHint: Share some stuff.
- 65. Always remember:IT’S A DIALOGUENOT AMONOLOGUE.I wish I could find someone to decorate my new house.I know a great company right here in Loveland!
- 67. Repeat after me:The goal is not to controlthe conversation.
- 68. The goal is toENABLEINSPIREINFLUENCE&…
- 69. D.Engage!
- 70. What is it?Global Social Networking site
- 71. Connects you with your community, friends, family & colleagues
- 72. Over 45 million active users worldwideWhat can you do with it?Add friends
- 73. Send messages
- 76. Join networks
- 77. Join groups
- 78. Connect with other professionals through people you know.
- 79. Find and evaluate talent for your workforce
- 83. Gain new clients!How does it benefit my business?Viral marketing
- 84. Be found for business opportunities
- 85. Find potential clients, service providers, subject experts, and partners who come recommendedThink of it as an online business expo!
- 86. (not Spacebook)What is it?Global Social Networking site
- 87. Connects you with your community, friends, family & colleagues
- 88. Over 200 million active users worldwideWhat can you do with it?Add friends
- 89. Send messages
- 91. Add business fan pages
- 92. Join networks (city, workplace, school, region)
- 93. Join groups
- 94. Connect with other organizations, businesses, causes, etc.
- 95. Share knowledge
- 99. Gain new clients!How does it benefit my business?Create a company fan page
- 100. Viral marketing
- 101. Ability to create ads for target audience
- 102. Discover more about your fans
- 103. Status updates vs. the “old school” newsletterThink of it as socializing at a cocktail party…only it’s online!
- 104. Tips for using FacebookCreate a fan page…not a group.
- 105. Participate and be a knowledgeable community.
- 106. Get fans to engage with you in more than one way.
- 107. Stats, stats, stats…What is it?Micro-blogging service (140 characters or less)
- 108. A quick way to share information
- 109. A social tool that has the potential to balloonWhat can you do with it?Add friends
- 110. Send messages
- 111. Connect with other organizations, businesses, causes, etc.
- 112. Share knowledge
- 113. Listen and learn from other organizations and businesses
- 114. Direct traffic to your website or blog
- 117. Gain new clients!How does it benefit my business?Raise awareness for your company
- 118. Get more community participation
- 119. Get noticed outside of your community“Twitter is the water cooler of the 21st century.”Joel Comm, Author, Twitter power
- 120. Tips for using TwitterBe authentic. Have personality. Build community.
- 121. Be nice. Be thankful. Reply and retweet!
- 122. Follow everyone who follows you (mostly).
- 123. Use “favorites” to organize the chaos!
- 124. Don’t tweet about your coffee, the weather or how tired you are. Provide value!
- 125. Don’t only tweet your own content.
- 126. Send messages (not via auto-responders).
- 127. Don’t worry about those that “un-follow” you.
- 128. Limit your tweets. Don’t be “that guy.”And finally…LinkedIn, Twitter and Facebook are what you make of them. You get out of Social Media what you put into it!
- 129. ASK FOR HELP!Sean Macready(970) 371-7668sean@avatarmediallc.comFacebook.com/smacreadyTwitter.com/smacreadyLinkedin.com/in/smacready