What Is a Cloud-first Headless CMS
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We’ve been using CMS to manage website content for 20+ years. But the world has changed. Today, we live in a multi-channel world. People spend more time using mobile than desktop. Traditional CMS products weren’t built for these scenarios, in most cases, they were built as a coupled CMS for websites. We need a new breed of CMS that will better support multi-channel digital experiences. Headless approach separates content management and its presentation. Cloud-first headless CMS provides huge benefits for modern marketers and developers. It’s not just a temporary trend for some niche market, it will change the CMS world over the next five years. Go to www.kenticocloud.com and see what a cloud-first headless CMS can do for you.
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What Is a Cloud-first Headless CMS
- 1. What Is a Cloud-first Headless CMS?
- 2. We’ve been using CMS to manage website content for 20+ years
- 3. BUT The world has changed!
- 4. Today, we live in a multi-channel world
- 5. People spend more time using mobile than desktop
- 7. US consumers use on average 3.5 connected devices per person Source: https://www.consumerbarometer.com/en/trending/?countryCode=US&category=TRN-NOFILTER-ALL
- 8. — IDC Worldwide Semiannual Augmented and Virtual Reality Spending Guide “...augmented reality and virtual reality (AR/VR) market will grow from $5.2 billion in 2016 to more than $162 billion in 2020.”
- 9. Traditional CMS products weren’t built for these scenarios
- 10. In most cases, they were built as a coupled CMS for websites
- 11. Limitations of Traditional (Coupled) CMS Products Page-oriented model rather than content components Single platform/programming language Limited flexibility of the templating engine Custom code tightly connected with CMS code
- 12. “Through 2020, more than 90 % of web content delivered to IoT devices will be delivered as content components versus pages.” — Gartner research note “Digital Experience Platforms Need to Feature Headless Content and Smart Client Capabilities”, December 6, 2016
- 13. We need a new breed of CMS that will better support multi-channel digital experiences
- 14. Headless approach separates content management and its presentation
- 16. With a headless CMS, you can Publish content on any channel Web, mobile, virtual reality, digital assistants, chatbots, Internet of Things, etc. Separate the CMS and your application … to get more flexibility. Use the CMS API with any technology PHP, JAVA, .NET, node.js, etc.—to display the content on any channel.
- 17. In theory, you can make any CMS headless, but that’s not enough
- 18. You will address one issue, but you still have to babysit the CMS… :(
- 19. We need a new breed of CMS without the pains connected with running one— after all, we’re in the age of the cloud
- 20. Today, companies increasingly prefer the SaaS model as it allows them to focus on their business instead of technology
- 22. Traditional CMS weren’t suitable for the SaaS model as they didn’t allow for separate content management and presentation
- 23. The headless CMS solves this issue: The CMS vendor provides content management as a service, while you build your application using its API
- 24. Traditional CMS Installed in the Cloud Cloud-first Headless CMS YOU TAKE CARE OF EVERYTHING THE VENDOR TAKES CARE OF THE CMS YOU TAKE CARE OF YOUR APPLICATION
- 25. It means if you want to reap all the benefits, you need to go cloud-first AND headless
- 26. You only take care of your website or application You can create your presentation on any platform, using your favorite programming language and development tools—you just call the API. The vendor takes care of the CMS … its availability, security, performance, upgrades and backup. It provides an API and a content delivery network that makes the content available anywhere in the world at lightning speed.
- 27. Welcome to the Future!
- 28. Cloud-first headless CMS provides huge benefits for modern marketers and developers
- 29. It’s not just a temporary trend for some niche market, it will change the CMS world over the next five years
- 30. — Ben Horowitz “… the new product must be at least 10 times better than the old way of doing the same thing or customers will stay with what they have.”
- 31. Why Is Cloud-first Headless CMS 10 Times Better?
- 32. No Worries About Running a CMS The vendor takes care of upgrades, hotfixes, security, performance, etc. Built for the Future Create modern multi-channel digital experiences for devices to come More Creativity Have no limits by gaining complete control over your presentation
- 33. Platform Independence Use your favorite programming language, tools, and development process Higher Agility Shorten time to market and quickly test new ideas
- 34. We're at yet another inflection point…
- 35. 1990s 2000s 2010s Today Page Generators Dynamic Web CMS Monolithic Digital Experience Platforms Cloud-first Headless CMS
- 36. Cloud-first Headless CMS Is Here Go to www.kenticocloud.com and see what a cloud-first headless CMS can do for you GIVE IT A GO!