SlideShare a Scribd company logo
www.productschool.com
What Are the Secrets of Non Technical
PMs by Oracle Principal PM
FREE INVITE
Join 23,000+ Product Managers on
COURSES
Product Management
Learn the skills you need to land a product manager job
COURSES
Coding for Managers
Build a website and gain the technical knowledge to lead software engineers
COURSES
Data Analytics for Managers
Learn the skills to understand web analytics, SQL and machine learning concepts
COURSES
Digital Marketing for Managers
Learn how to acquire more users and convert them into clients
COURSES
Blockchain for Managers
Learn how to trade cryptocurrencies and build products using the blockchain
Doug McLennan
TONIGHT’S SPEAKER
SECRETS
OF A NON-TECHNICAL PRODUCT MANAGER
Doug McLennan
Hi!
I'm Doug.
CAREER SWITCHER
FILM SCHOOL > ENTREPRENEUR > MBA > PRODUCT MANAGEMENT
I WORK IN "AD TECH"
PRINCIPAL PRODUCT MANAGER
Audiences and Data Channel
DISCLAIMER:
ALL OPINIONS ARE MY OWN, NOT MY EMPLOYER'S
(READ: I REALLY LIKE BEING EMPLOYED)
What Are the Secrets of Non Technical PMs by Oracle Principal PM
STUFF TO TALK ABOUT...
1. WHAT IS A "NON-TECHNICAL" PRODUCT MANAGER?
2. HOW TO MAKE YOURSELF HIREABLE
3. TIPS ON LANDING YOUR FIRST PM GIG
4. HOW TO SUCCEED IN YOUR JOB
3 TYPES OF
PRODUCT
MANAGERS
https://www.mckinsey.com/industries/high-tech/our-insights/product-managers-for-the-digital-world
TECHNICAL PRODUCT MANAGERS
START ONE STEP AHEAD
SOFT SKILLS MATTER FOR ALL
PRODUCT MANAGERS
SOME OF THIS
WILL BE
OBVIOUS
THE KEY TO MAKING
YOURSELF HIREABLE
DEMONSTRATE THAT YOU ARE COMMITTED TO BECOMING
A PRODUCT MANAGER
#1
EDUCATION
Agile Certification
MBA
Code Academy
SQL
Product School
#2
INTERNSHIP
#3
BUILD
SOMETHING
FINDING A JOB
A FEW TIPS...
ALWAYS FIND AN "IN"
EVEN SOMEONE TO PASS ALONG YOUR RESUME WILL HELP
RESUMES STILL MATTER
WE EVEN PRINT THESE THINGS (SOMETIMES)
MBA A PLUS?
USUALLY MEANS THEY'RE OPEN TO A NON-TECHNICAL CANDIDATE
TECHNICAL EXPERTISE REQUIRED?
DON'T WASTE YOUR ENERGY
BE A MOLE
FIND ALTERNATE ROLES IN COMPANY WITH POTENTIAL FOR INTERNAL TRANSFER
SUCCEEDING AT
YOUR JOB
A FEW TIPS...
ALWAYS PROVIDE CONTEXT
• WHY DOES THIS MATTER TO THE ORGANIZATION?
• BRIDGE THE ENGINEERING / BUSINESS IMPACT GAP
DOCUMENT IT
• CREATE PROJECT WIKI PAGES
• EMAIL MEETING NOTES
• CREATE WIREFRAMES
PROVE IT
DON'T BE THE "BOY WHO CRIED WOLF"
ASK
FOR
HELP
NEVER MISS A CHANCE TO PRESENT
• PRESENT TO SMALL GROUPS IN EARLY STAGES TO SOCIALIZE AND GROOM
• UPDATE SLIDES AS THE WORK PROGRESSES
• WHEN THE VP ASKS YOU FOR AN UPDATE, YOU'LL BE READY!
BE A
CHAMELEON
YOU DON'T NEED
ALL THE ANSWERS
TO ADD VALUE
• FIND THE PERSON THAT KNOWS
• KICK OFF AN EMAIL THREAD
• SCHEDULE A MEETING
...BECOME A STUDENT OF HOW
TO MOVE THINGS FORWARD
DRINK BEER*
Or any beverage, alcoholic or not.
MAKE IT FUN
• GIVE YOUR PROJECT A PET NAME
• LEAVE TIME FOR DEMOS IN WEEKLY MEETINGS
• CELEBRATE MILESTONES (CUPCAKES ANYONE?)
LEARN THE TECH!
• FIND A FRIENDLY ENGINEER TO
WALK YOU THROUGH IT
• ASK THEM TO WHITEBOARD IT
• TAKE NOTES!
THERE IS ONE
DUMB
QUESTION
What Are the Secrets of Non Technical PMs by Oracle Principal PM
www.productschool.com
Part-time Product Management, Coding, Data, Digital
Marketing and Blockchain courses in San Francisco, Silicon
Valley, New York, Santa Monica, Los Angeles, Austin, Boston,
Boulder, Chicago, Denver, Orange County, Seattle, Bellevue,
Toronto, London and Online

More Related Content

What Are the Secrets of Non Technical PMs by Oracle Principal PM